The Holiday Noise is Coming...Are You Prepared? [210] Artwork

The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs

The Visibility Impact Show is a marketing and business growth podcast series hosted by visibility strategist Crissy Conner and produced by The Visible CEO.

Launched in 2022 as a daily broadcast, the podcast was originally titled 'The Visibility Queen Show' before rebranding to its current title in 2023. The show features over 600 episodes focusing on marketing strategy, visibility for introverts, sustainable content workflows, CEO mindset, and business growth for women entrepreneurs.

Let’s make visibility your superpower. Explore more at: https://thevisibleceo.com

About the Host: Crissy Conner is the host of The Visibility Impact Show and the founder of The Visible CEO. She is a visibility strategist and author of The Content Creation Machine Journal. Since 2016, she has advised entrepreneurs on sustainable visibility strategies. Previously known as "The Visibility Queen" (2018–2023), she rebranded to The Visible CEO to focus on leadership and massive influence.

Want to be a guest on The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs? Send Crissy Conner a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/173765719365261268e484df4

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The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs

The Holiday Noise is Coming...Are You Prepared? [210]

October 28, 2022 • Crissy Conner • Season 5 • Episode 210

0:00 | 5:49

The Holiday Noise is Coming...Are You Prepared?

Competition, competitors are all going to be taking up more space on the newsfeeds in the coming weeks. Is your sales, social media and marketing strategy prepared for it?

Are you wanting to end the year strong with all the sales? Let's do this!

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0:01

We're about to head into a season, where I call in when you do run ads on social media, that there is so much noise. So this time of year is when ad costs spike, right? Because there's literally less space, like there's more competition for every little space where an ad can go. The same thing is true. When it comes to organic content, right, we're gonna see a lot more noise, we're gonna see a lot more things showing up on our feeds, we're gonna see a lot more people posting more, right. So we've got the ads that are going to be prioritized because of, they're giving Facebook money, and they're giving the platform's money. And on the other hand, we have everybody putting out so much more content. So we have this thing called noise, we have a lot of noise, right? Because not everyone has a great content strategy. Not everyone is putting out top notch content. Not everyone is planning and in thinking through when they put their content out. Not everyone is giving value with their cells content, right? So they're just selling and they're doing hard selling, and there's no value in that. So there's a lot of noise going on. And the question I want to ask you, during this time, so we are going to work like eight weeks left in the year, as of next week? How are you going to end the year? How are you going to end it strong? What kind of holiday sales? Are you going to have? Do you have it planned out? Is your content planned out? Is your email strategy planned out? Is your entire offer planned out? Do you know when you're offering your your actual sale because if you're waiting till Black Friday, I'm just going to give you a little side note. You're already deep, thick in the noise, and you're not going to get the results that you want. There is more competition on Black Friday than any other day. So when are we starting ourselves? When are we starting our offer? When are we launching it? When are we talking about it? Who gets it first? What is the plan? What is the strategy? These are questions you get to ask yourself when you are going to sell during the holiday. If you're like I'm not going to do anything Black Friday or before that. Okay. Are we starting on Cyber Monday? Are we doing set we're giving back on Giving Tuesday? Like what is the plan? Are we waiting till December 1? Are we waiting till like, are we doing pre Christmas sales? Post Christmas sales? year in sales? Are we doing beginning of year like what are we doing? Like? What's the plan? Planning? What is it if any planning to fail is failing to plan? Or is that how you say? I can't even think of a quote. But basically, we need a plan. We need to know how we're going into the season so that you're not like literally like a mess and a nervous wreck and the anxious anxiety ridden because you literally had no plan. What if you had a plan before the second week of November, you're ready to go. Everything is set up. And all you get to do is push different things out. Or maybe that's all scheduled. You don't have to even do that. Maybe you just have to answer questions. That's what having a great Black Friday holiday sell strategy looks like. It's all done. And you just get this to tweak and sit back and see what happens. The question is, are you ready for that? The question is, have you been putting out value based content? Have you been building your audience up to this point? All of that goes into play. What are you selling for the holidays? What are you offering? Is there a discount? Is there bonuses? How long do they last? The sell or the bonuses? We can end the year strong. But there's going to be a lot of noise. So how are you going to overcome that? How are you going to be seen during that time? How are you going to show up during that time? It's all vital. It's all in your messaging. It's all in your strategy. It's all in your plan. The question is, what's your plan? And if you don't have one, we start the Black Friday accelerator tomorrow, it is all about Black Friday holiday sales and really ending your year strong with your sales strategy. So if you need support with this, make sure you check it out. The welcome calls tomorrow. Everything is always recorded if you can't attend live, but if you attend live, you get to ask questions and even if you don't attend the program live, you can still ask questions and I'll come back and answer it in the next video. But I want to make sure that you are set up for success. I want you to have an amazing life. State weeks of 2022. I want you to reach all of your goals in the last eight weeks of 2022. The question is, are you prepared? Do you have it planned out? Do you have a strategy? And if you don't, how are we going to get you one check out the Black Friday accelerator where I can support you and help you with this with a lot of other amazing human beings that are doing this with you because it is going to truly help you get the reach the goals that you want to reach. We did this last year in my inner circle and it was amazing and so many people were so appreciative because number one, it took a lot of stress off of them. Number two, they sold things sold, and that's what I want to see for you. So check it out. Let me know if you have any questions.