STOP Waiting to go Viral!!! [193]

STOP Waiting to go Viral!!!

Instead of waiting to go viral, put out better content every day.

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Transcript

0:01

Tough love moment, stop focusing on going viral. Stop making that your main priority. If more people would focus on creating better content, creating the type of content that your audience wants to see the kind of content that has your audience finding you, and wanting to know more of what you have to offer, we would all be in a better place. Most people, not all that do go viral, do not have the bandwidth and do not have everything set up to even support turning those views into leads. Meaning there is no lead magnet, there's no way to contact them. There's nothing it's just views. And what did they become? After two months? Oh, I could say I went viral. I got lucky on its on a trend. I got lucky on a sound right? Don't make going viral your number one priority. By the way, side note viral true viral is 10 million plus, just FYI. Mini viral it? I think it's five times the amount of followers you had or normal views that you normally get, right. But that's not our priority. It's cool. Does it validate you? Does it mean that your content is better than everybody else's? No, not always. Sometimes it means you got lucky. Sometimes it means you just happen to hop on the trend. And it was pure luck, right? But what I want is I want you to be lucky every single day, create that content, that purposeful content, that passionate content that you have for your audience, have your audience watching something and have a feeling and taking that away? Right? Every single time they show up on your feed activating them. That is the type of content we should all be focusing on. That is the type of content we should all be that purpose driven that passion created content. If we go viral, that's amazing. But when it's aligned, and it's us, and it's our content, and it's specifically for the type of people we're trying to attract, that is always going to serve us whether it goes viral or not. So want you to ask yourself, are you just planning on going viral working towards going viral? Or are you creating every piece of content with purpose, passion, potency, and a plan so that it is always attracting your ideal purpose person? That is the main priority of having a great content strategy, that is the main priority of pulling people in that is the main priority of attracting and then also, you know, repelling your audience because if they're not a fit, we don't want them. Whereas again, that viral video pulls in everyone potential ideal people, yes. But a lot of people who are not aligned and have nothing to do with what you do. So let's focus on true, better, great content, right? With a plan, passion, purpose and potency. And then if it goes viral even better, because it was made for our ideal person. It was made for people that we are trying to attract. It was made for people that can go through our value ladder and through our customer journey. The question is, are you waiting to go viral? Or are you putting out great content and thinking about if this is the first time that somebody sees my piece of content? Would they want to know more? Or would they scroll on by