Are you confusing your audience? [189]

Your content strategy is only as good as the consistency in both your messaging and timing.  

How successful is your content in bringing new followers, sales and more to your business?

www.thevisibilityqueen.com

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OMNI - Become Known, In Demand, and Confidently Visible
With a visibility strategy that works harder than you do.

OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni 

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Transcript

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Is your content creating confusion? And let me explain. I say this a lot. But if we literally had a different piece of content, or a different topic of content for 365 days a year, right, 365 pieces of content in a year, that are all different subjects, our audience is confused. They legit have no idea what you're about. They legit have no idea what you stand for. They have no idea what you're an expert of. They're confused. I've said this before. And I've even been in the situation where I've literally get tired of hearing myself talk sometimes, especially when it comes about visibility and content, and what content can do for you, and blah, blah, blah, all these things and video, and how I'm an introvert and all these things, I get tired of hearing myself talk sometimes you know what, that's good. Because that means that some of my audience is starting to get the message to drive home. So let's talk about this a second. And oh, my goodness, I have a piece of paper that I can kind of share this with. But we're gonna hopefully this works. Okay, let's see if I get a marker. Yeah. So let's say this is a map, of course, it's not going to write very good. This is what happens when you're alive. And you literally just have a split second thought, Oh, I'm gonna draw. Let's see if this works. Ah, there we go. So we're gonna draw a really janky calendar that doesn't even have seven days, but you're gonna get the picture. Okay. So let's say we're only posting on Tuesday, Wednesday, Thursday, Friday, because I only got four days. We're gonna skip Monday. Monday is the CEO day. So that that for me, so that's what we're gonna do. Okay, so let's see, say, alright, you post your like a subject here, right? Whatever subject is, right. And you have all the people have been following you, right? That have seen that, right. And then you post, you talk about the other subject here, let's say a different subject. And then all the people who've been following you are like, wait a minute, that's really different. But then you have somebody who comes in and follows you one time, but that's not the thing that they really need. And they listen to that first piece of content. And they're really confused. And they're like, yeah, no, I don't need that. And then the same thing happens here. And the same thing happens here. The same thing happens here. So when you have people coming in, you're talking about different things. So they find you here, and then you're Oh, you're different here, you're different here. And then they find you here, and you're different here. And you're different here. And you're different here. And they're like, wait a minute, what does she do? How can she help me? How can she support me? What? But for example, I talked about visibility. If I say something about visibility, like let's say I talk about sales, easier with visibility, if I talk about content, more potent with visibility, right? If I talk about your how you show up visibility if I talk about marketing, visibility, so I seed visibility into everything that I do, right? As much as I possibly can. I talked about this on another video, but like Denise Duffield, Thomas says all thing all roads lead to bootcamp. Right. All those all roads lead to visibility. Well do all roads lead for you? What is that one thing that you're known for? I was listening to a training last week, I think and they were talking about, you get to be known for that one thing. It doesn't mean that you can't teach other things. It doesn't mean that you can't be other things. But you get known for that one thing by mentor was really just all over social media. And she became known as the Tick Tock queen. And she got to be like put in other positions and situations to teach other things because of that knowledge, right? I'm known as the visibility queen. It does not mean that I can't talk about being uncomfortable. It doesn't mean I can't talk about marketing. It doesn't mean it can't talk about strategy. It doesn't mean I can't talk about business growth. I can't talk about sales. I can't talk about mindset. I can't talk about money, I can't. Because I have positioned myself as the visibility queen, that is who I am deep down to the core that is who I started out as. That is who I showed up as that is what I taught. That is what I believe it is still what I believe even if it's changed and it's evolved. It's still who I am. I am the introvert who refuse to get on video who finally gave gave up. Not being on video, got uncomfortable, uncomfortable, changed her life, got on video, changed her business and then figured out all these other ways to become visible. Besides video. So, when you think about your content, I want you to look back like go to your Facebook, go to your Instagram grid go to something. And I want you to look back into like, like the last seven to 10 posts. How much? Are you talking about the same thing? How much are you like one is here and one is there. And it's so confusing that even you were like, dang, I'm confusing myself, I can't even imagine how my audience must feel. You get to be congruent. I talked about this before we run ads. And so one of the things you learn with ads is if somebody clicks on an ad, right, and they see this picture of a dog and a cat, and they're like, Oh, my God, I love it. I'm going to click on this because I love dogs and cats. And then they go to my sales page where I'm giving them a visibility strategy or giving them how to be visible as an introvert, they're very confused, right? It's not congruent, it doesn't make any sense. So what happens is they think they click the wrong link, and they leave. If my ad needs to be congruent, in that same moment, from one post, to clicking to going to a landing page, why do you think that your content strategy doesn't need to be congruent as well. It's like, I have a message, I'm gonna say it one time, and then the rest of my content that week, I'm gonna drive it home. I'm going to drive it home like I'm going to repeat, because not everybody saw my posts on Monday, and not everybody's gonna see it on Tuesday. But one person might see it Monday, Wednesday, Friday, a one person might see it Tuesday, Thursday, and one person might only see it two different days. But I want them to know I am the same person on either one, whether I'm loving them loving on them and filling their cup or activating them the messaging, right? The messaging, the point I'm trying to get across is the same. That visibility is powerful visibility can make sales easier visibility can change your business visibility, is what leads to parasocial relationships. Visibility can grow your business faster than any other medium there is when it comes to content and putting yourself out there as a face to your business. That's my messaging. That's what I'm always going to preach. It's what I'm always going to put out there. Let me ask you something. If I help you create an offer, is the offer gonna sell itself? No, it is not to build it, they will come visibility. If I want you to help increase your sales, do things just sell themselves know the visibility. If I want you to create better content, I want to help you create better content. That is a way of being visible. If I want to help you write better email, copy and set up an email automation that's being visible because somebody opted in. If I want to help you with lead generation, it's because you're being visible and you're pulling people and we need to find somewhere for them to go. If I want to help you create a landing page, a better landing page and you already have that means boom, I was visible here. Now that I've got them like they're getting traffic, right because I'm so visible here. I'm sending traffic to whatever site that I want to either click that person as a lead or to click that as a sale. But I'm so visible down here. They know exactly what I'm about and they know what they're getting into when they go to the site. Everything that I teach has to do with visibility. Let's give visible the gifts. It's all about visibility. It's about other ways for people to find you getting becoming a guest on other podcasts is another way to for people to find you. Do you get what I'm saying? I'm very congruent in my messaging. I'm very similar and what I have to say. That doesn't mean I won't evolve and I won't change my mind about some things. I used to say live video was the only way to grow your business. I don't believe that anymore. I have proven it and other people have proven it and I've watched their journey. Even though video is still the best way. Doesn't have to be live video, that school thing called short form video that works really good. So ask yourself, Am I being congruent? Go do that testimonial to audit your content and I want you to look really quick. last seven to 10 days. What does that look like? Okay, seven to 10 posts because if you're not consistent, then I don't we're not doing that. But we're gonna save the last seven to 10 posts. What does that look like? Does that make sense? To people know who you are? Do they know how you can serve them? Or is it very cool Using because if it confuses you or confuses them let's get visible. But let's get consistently visible. Let's get consistent content. Repeat yourself, say it over and over. See in a different way. Say it in a shorter way. Say it in a longer way, say or say it in tech say in in stories. Say it in a tick tock. Say it in a real say it in a carousel. Say it in a blog posts, say it in email. We work way harder than we need to repeat yourself. Let your audience know who know who you are. Say it in multiple different ways. And position yourself as the expert my friend, and that is how you create growth. That's how you create more sales and that is how you create consistency. And that is how you become known for what you do.