Monday Marketing Minute: Visibility is More Than Video [187]

Visibility equals

• How people see you.
• How people find you.
• How you show up in their feed & how often.
• How you show up in media.
• How you attract others to you.
• How clear & consistent your messaging is.
• How you position yourself as THE GO TO expert.
• How magnetic your content is.
• The consistent way you make your audience feel.
• How easy it is to buy from you aka a clear path.
• How obvious it is what your offers do for your potential leads.
• How visible "you" are in your content... it's yours, comes from your heart and using your IP, etc. which makes it contagious.
• How clear your convictions are to you.
• How well-known your process and framework is.

So much more than video right? What's your visibility strategy?

www.thevisibilityqueen.com

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OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

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Transcript

0:00

Happy Monday. Oh, I'm cutting back off conference vibes I have so many thoughts going in my head, I'm processing so much, but I put a post up last night. And I want to go a little bit deeper in this podcast episode. And it said visibility equals how people see how people find you how you show up in their feed and how often how you show up in media, how you attract others to you how clear and concise or consistent your message is, how you position yourself as the go to expert have magnetic your content is the consistent way you make your audience feel, how easy it is to buy from you. how obvious it is, what your offers can do for your potential leads, how visible you are in your content, it's yours. It comes from your heart, using your IP etc it which makes it contagious, how clear your convictions are to you how well known your process and framework is. And and I ended up with I didn't say video one time visibility is so much more than you're even aware of. This is why a strong visibility strategy is more than video more than social media more than you saying, Yeah, I'm visible. And I want to explain this a little bit. So visibility is how people see you. Right? So how visible right? Are you allowing yourself to be? Because in this, I don't even mean, necessarily video, I don't even necessarily mean a photo of you like, how clearly can people see you? How clearly can people find you? How searchable Are you? We've talked about searchable and searchability on the podcast before? Like, how searchable, are you? How are you showing up in their feed? And how often we're talking about quality? In quantity? Right? How often consistent is what I really mean on that? Are you showing up in their feed? And how? What it what does that look like? And then how do you show up in media? Are you getting PR opportunities? Are you showing up in front of other people's audiences? Are you showing up as guest on podcast on summits on all of those things? How are you attracting others to you? How are you pulling them in? How clear and consistent is your messaging? Your messaging is so important to embody who you are and it also goes with the next one. How do you position yourself as the go to expert is your messaging, giving so much value to show what you know, but showing it and sharing it in a way that it's coming from you? How are you making your audience feel when you do show up in podcasts in masterclasses in trainings, in your day to day content? How do you make them feel? People buy from feeling? If we're not making our audience feel anything? When are they ever gonna buy from us? How easy is it to buy from you? Is there a clear path like go here? Here's all my options. This is the thing I'm pushing right now. Is it very clear? How obvious is it? That what your offers are doing for your potential leads? Did you talk about the transformation they get? Do you talk about the results that they get? Do they know? Is it very clear and concise? What your offers can do for them? How magnetic is your content? Oh? Is it pulling people to you or pushing them away? Or doing nothing? How are you positioning yourself as the go to expert? How? How obvious or how visible Are you in your content? Meaning it's your content. It comes from your heart. It's using your intellectual property, which makes it contagious, which means you're not going in copying pasting. You're using this content as your way to talk to your audience. So many people get so upset and talk about how much they hate content creation and it's really come it should come from your heart. And if it's not coming from your heart, why are we doing what we're doing? How clear are your convictions to you? What means so much to you and your business that you're sharing with your audience? Do you have a process or framework yet that you have owned that is yours? How well known is it? Do you talk about it often? Wouldn't people hear visibility or let's get visible. They tend to go straight to video and hopefully through this quick five min. that each podcast episode, I've shared with you how it's so much more. It's so much more. Video is a great piece can be a great piece of your visibility strategy, but it's just a small one. And it's not a half to these other things are very clear. And they get to be clear to our audience, because that's what builds raving fans. That's what builds people who buy. That's what builds relationships which we call parasocial relationships one sided. There is so much power in your visibility strategy, if you have one, if you're implementing it, and if you're consistent with it