Say it Like You Say It Content [185]

Who are you? Does your audience know that?

What do you love? Does your audience know that?

What are you passionate about? Does your audience know that?

Another content strategy episode for you to dive into that doesn't involve being another Google.

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Transcript

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One of the best content strategies that I have been working on is saying things like I say it. And I'll never forget years ago, I can't remember if it was blog posting or something. But I was like, people were talking about, say things like you say it like, don't say, cannot if you say can't, you know, like, when you type it out, like type how you say it? And that always intrigued me because I would never say cannot. Unless I was trying to emphasize something right? I would say can't I can't? I don't do not don't like I would say things that way. And the thing is, is that a lot of times when it comes to content, we are trying to speak very eloquently, we are trying to speak very professionally. Not that there's anything wrong with that, depending on our industry. But where is the fun in that? Where is the personality in that? Where's the emotion in that? It's not there, right? It's not there at all. Because if I can go Google something, I can read it with no emotion, right, I can go read it for the knowledge that I'm looking for. I don't remember who wrote it. I don't remember what website it went to. I don't remember any of those things. But when we put things in a way that is us, when we put things out there in a way, that is our voice, when we put things out there in a way to say it, how we say it, even if it's a little tough love, even if it's a little short, even if it's a little matter of fact, even if it's funny, even if it's tongue in cheek, even it's a little activating, triggering whatever it is, it is us. You, your competitors, the good ones, the ones who might be doing better than you are saying things in that manner. How are you going to attract people to you? By saying things the way you would say them by being you by trying to stop being everybody else by literally Stop copying what everybody else is saying. Put it in your own words. Talk about your opinions. Talk about what you feel isn't right, that everybody else is saying. Say it, how you would say it. And say it how you feel it. I worked with one of my inner circle members about like feeling in content. And a lot of times when especially when we're trying to educate and give value based content, we're very dry. And this is everyone. We're very dry, and we're just given them the information. But again, what makes that different? What makes that different from googling it. Communication with our audiences, everything deliverability of that communication is everything. The personality and the emotions, in that is also everything. If I came on this video, and I'm like, You need to say it, how you say it. That's what you do. I read on Google the other day. This is how you do XYZ this is how you grow your Instagram. This is how you grow your business. You're going to be like scrolling by you're not going to be here for very long, because that is not entertaining to you. That is robotic, which is what Google assistant or Siri or whoever can literally read the same exact thing when you verbally ask them a question it's time to put more emphasis into our visibility strategy and our content strategy. It's time to put us in it and if you're like Chrissy Crissy. I am afraid people won't like me. There are going to be people that aren't going to like you can newsflash and that's good because we've given them a feeling and they're going to be people who are like oh my god I can't believe she just said that I totally am so on board with this you don't have to show up on video or emotions like you don't have to do that. If that's not you just have to show some emotion. That's totally not me. I don't act like that. Let me compose myself. But my heart rate really got up but that one but You get to be you, you get to show your audience who you are the coaches, the people who create a major courses, the people who are selling millions of dollars. They're memorable because people know who they are, what they're about and, and what they do. They evoke feeling into their audience. They evoke emotions through their content. And that is how we grow a big business, my friends, I've got to get people paying attention. And then I deliver the value. I can't get people to pay attention. If I'm literally reading off Google. If I'm showing no emotion. If I don't get uncomfortable, and put myself out there, sometimes it's crossed my friends. I look back at the videos I did. I did the introverts guide to getting visible, it's free, by the way, if you want to just let me know. But I looked back at my first video. That's so bad, it's so bad. I saw uncomfortable. I'll never delete that video. It's so bad. But at the time, I thought it was actually really good. I was like damn proud of myself. It was good. When I did it, I just gotten way better. The only way I got better was keep getting uncomfortable. And keep doing it more and keep doing it more and keep doing it more and keep stretching, keep stretching, keep stretching. It's the same thing with your content. It's the same thing with your emotional content. Same thing with getting vulnerable to same thing with putting yourself out there. It's the same thing with sharing your voice. It's the same thing with saying it like you would say it. You don't have to be tough love. You can be loved like lovable, likeable, if that's who you really are. We want our audience to feel something. And the only way they're going to feel something is if you feel something when you say Say it like you would say it. Get a little vulnerable, get a little uncomfortable and change that content strategy so that people know who you are what you're about and they start falling in love with you or falling more in love with you if they're already falling in love with you.