Increasing Visibility Through Search [184]

Increasing Visibility Through Search

Are you searchable? Are you findable? Are you using the keyword identifiers your audience is typing in to search for you?

You could be missing out on this vital visibility strategy.

www.thevisibilityqueen.com

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OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

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Transcript

0:01

Today, let's talk about increasing your visibility through the search process. So this doesn't mean necessarily that I'm just because we have two different types of content, right? So we have the content that shows up on a feed, right? So it literally shows up in the feed, we do everything we can to stop people scroll, make them pay attention to it. And then we have what we call searchable content, meaning they're purposely searching for what they're looking for. Right? It's not just a feed that we, by chance, grab their attention, but they're specifically looking for what they want, right? So they're searching using keywords. So there's many types of content that can do this. And I want to go over several of them. But the first thing that I want you to identify is that a lot of times, we are not using the specific keywords that people are asking about, right? For example, knowing your ideal person and paying attention to the words that they say is so important, but also identifying the key words that are really important in that in, in that industry, or in that pain point that they're looking for, right? So I use a word. I don't know, like a year ago, in my inner circle, I have nobody, they were like, what does that mean? And I was talking about the congruence see, of when people click on a ad or click on a post, and then they go to a landing page. And it's not the same and everyone was like, What do you mean, what's congruency mean? So I'd explain that right. So that is not a word that I should use in searchability. If I'm talking about that problem, right, I can use it to explain, but I need to use some other words, like they're not the same. Miscommunication, like whatever, right? So I need to make sure that I'm using the same words. A lot of times visibility isn't a searchable word. So I also use word brand awareness. People know like, nobody knows who I am. But they may not say I'm not visible, right. So I get to remember what the words are that people are searching for. But also do my own research to figure that out. So when we talk about searchable content, we think of YouTube, YouTube is the second largest search engine after Google, right? So it's very searchable content. There is no reason to go put a video on YouTube and literally not put any words on it. Right. That'd be crazy. Unless you're already a subscriber, that's great. But how are you going to be fun? findable, which is what Myron golden uses the word findable? How are you gonna be findable? How are you gonna be searchable? We want to not only say the words that we want to say, but we need to add in keywords to them write blog posts, for example, very SEO, keyword driven, very searchable. The same thing with podcasts, podcasts are very searchable. And if you think about it, when I'm talking about YouTube, podcasting, blog posts, very long term marketing strategies, right, because they're not just showing up in a feed to grab attention. They are searchable pieces of content. They get better with age like wine, right? To get better, the longer they are around. Other ways that we can be searchable, not specifically in a searchable platform is hashtags. Hashtags are a great way to be searchable. But also like on Tik Tok, right. They are going to put our content into a algorithm of what those people are looking for. So if somebody is looking for business related stuff, are we using business related terms? In our tic tock? Are we using something my dog is silly, right? Like that's not going to get the people that you're looking for. It doesn't mean we can't have fun content doesn't mean we can't do that. But we need to think about the content that we're trying to grab attention, right? The the content, we're trying to be searchable, the content we want served to other people. Groups, Facebook groups, very searchable. If your Facebook group description is very keyword heavy, you are going to come up when people are searching. Searching for your profile. If your profile is very keyword heavy, you're going to come up and more searches. Meaning you're more visible in the search right? Pinterest, for example, another very like you rarely put something on Pinterest and it goes viral just like that or it goes it gets really good results just like that it takes time. What are people searching for? If it doesn't work, and they're not it's not getting good traction. We get to go and create another piece and really do the research and what are the search terms that people are using? I couldn't be more searchable on Pinterest that way, right? keywords or sorry, hashtags on Instagram as well, very keyword heavy meaning that we're searchable. gifs is another way that you can be searchable. Again, very keyword heavy. My gift game is like on point 1.7 million views right now. But I keep going in and like adding the hashtags, or the searchable terms that are working, right. I research where the gaps are where they need more searchable terms, how can I fit my business into that? So it's all about this searchable strategy. It's all about knowing the key words. It's all unknown. It's all about knowing what people are asking. What are the strategies that we talked about in content creation is what are people asking in Facebook groups, go look or Quora or something like that? Go look and see what the exact questions people are asking? How can I take that exact question and create an answer with it? Using the exact words that that person asked? I'll never forget, I sent somebody a text one time and I said IG. They're like, I don't know what IG is. What? FB? No, TT? Tick tock, Instagram, Facebook? No, I have to spell it out for people. I can't use those little like, what are they the the initials, I can't use that? I have to say them out. Unless I'm with my industry people. Most of the people don't know what I mean when I say that. Or it's just not clicking right there in that moment, because we're thinking about something else. So how can we be more searchable? Are we doing the research for the words that we're using? Are we doing the research for the captions that we're using? Are we using research for the hashtags that we're using? Are we using research? For the descriptions that we're using? Are we using keywords for the headlines, YouTube, podcast, all the stuff that we're using? Are we taking advantage of the keywords? Or are we just halfway doing it and putting something out to put something on? Your message could be amazing. But if people can't search for it, isn't that amazing? Well, yeah, it's so amazing. But we need to work on the searchability of it. And this is part of a visibility strategy as part of a great visibility strategy. If you get those terms, if you get the words and you're using them if you become the key identifier of the exact thing that people are asking for. And so you become more searchable. The question is, are you going to become more searchable? Are you going to do the research? It's hard, right? It's hard to do that extra step, but also worth it my friend. So many people are cranking out content, cranking out content, cranking out content. And literally, if we just did the hard things and figured it out, you could do so much less content, because you're searchable, then you don't need to put all that work into it. So what are you going to do today to increase your search ability so that you can increase your visibility when it comes to searchable content? If you ever need support with this, feel free to reach out I love chatting these things. I love helping you with these things. I have tons of programs that can support you and help you with this. But I know that this is a major place that we're all lacking and missing when it comes to our content strategy. So how can you be more searchable and more findable in your visibility strategy?