The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs
The Visibility Impact Show is a marketing and business growth podcast series hosted by visibility strategist Crissy Conner and produced by The Visible CEO.
Launched in 2022 as a daily broadcast, the podcast was originally titled 'The Visibility Queen Show' before rebranding to its current title in 2023. The show features over 600 episodes focusing on marketing strategy, visibility for introverts, sustainable content workflows, CEO mindset, and business growth for women entrepreneurs.
Let’s make visibility your superpower. Explore more at: https://thevisibleceo.com
About the Host: Crissy Conner is the host of The Visibility Impact Show and the founder of The Visible CEO. She is a visibility strategist and author of The Content Creation Machine Journal. Since 2016, she has advised entrepreneurs on sustainable visibility strategies. Previously known as "The Visibility Queen" (2018–2023), she rebranded to The Visible CEO to focus on leadership and massive influence.
Want to be a guest on The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs? Send Crissy Conner a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/173765719365261268e484df4
The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs
Monday Money Making Minute: Sell Before Creating [178]
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Selling before you create, used to scare me, but now it ignites me to move.
It is great to test to see if our audience is resonating. It's a great way to increase revenue, you can give a date or sometime in October. You can give a really no brainer price and then increase after it's created. There are so many possibilities. What can you sell today that you haven't created yet?
Create with me www.thevisibilityqueen.com
--- Send in a voice message: https://anchor.fm/crissy-conner/messageOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com
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Today we're gonna talk about how can I sell something that I haven't even created. Many of you have been following me. And you saw the course that I have been selling called Let's give visible, which is how to create GIFs, and stickers for your brand to show up on places like Instagram, Facebook and Tik Tok. And it's really all about brand awareness. But that's not what I'm talking about today, I'm talking about how did I sell it before I created it. And this is an interesting aspect, because I used to be the perfectionist who needed to make sure all my eyes were dotted, and all my T's were crossed before I would sell anything. And what I found was that the excitement wasn't there, the excitement just wasn't there. And so I have found that actually pre selling something before I create it most of the time, that's most of my life program. So any program that I do live that I am creating each month, that is I haven't created it, right of creating live with the group that says yes, right, or if you're in my Omni VIP or visible program, so you get to get that already. But what I am doing is I am pre selling it right, if it hasn't been created, there's an outline. But that's it, the course that I just created, which was all recorded, I sold that and I said here, you know, take a chance, I haven't created this yet, it's $27, then it went up to $47, then it's gonna go up to $97 after today for listening to this live. And basically what that is, is is getting people to take fast action. Basically they're saying yes to you before you've even created a thing, right. But the thing was, I had all the results, I had the results before I even created it, I knew what I was doing, I was showing people the possibilities of what was possible. If they said yes to that, before the course is even created, right? That has a lot to do with visibility, that has a lot to do with showing up that has a lot to do with building brand trust, like know and trust with my audience over and over again, and showing them that I am the expert in what I do. Our gifts and stickers gonna get you landed like a client potentially, yeah. Am I saying it's gonna happen, I can't promise anything, right. But it is brand awareness and talking about that. And being so vocal about that and visible about that, and sharing what I have accomplished, has really, really helped, I was showing every single day that my views were increasing by 100,000. This morning, I woke up and it was 604,000, which was about 100 I think and 15,000 from the day before, right that it increased by 115,000 views. And you know, one of the things you know, I just I just take all of this and I keep making, creating excitement from it, right, like creating a quickstart guide. So you don't have to watch all the modules if you just want to get to it and get started, right. And then watch the modules to get a little deeper in a certain subject that you need more support with, or get or get more creative with, right. So I really been very taking my audience through it, like I created X amount of modules today, I created blah, blah, blah, but it wasn't created before I sold it. And that's what I want you to know as possible. If something doesn't sell before you create it, what does that mean? That means there's a disconnect. Either I get to get more visible, or I'm not explaining it well enough, or it's the name or it's something I'm not showing them the transformation that they can get or the results that they can get right. So we go back to the drawing board, maybe we change the name, maybe we change a couple of things, but we don't go through all the work of creating something that's not going to stop. It also helps us become more excited about it. Because a lot of times we're ahead down in front of our computer. And that's unfortunately not exciting friends. It's just not exciting. It can be exciting for a little while. But eventually it's like a hit, I really have to do this. Now I did promise a deliverability of this morning. So I got it done, right, because people had already bought now if people hadn't bought it wouldn't have been a big deal. But people had bought. And I knew that I needed to be my word for those people. There are a couple more that I'm still working on. But the bulk of the program has been created and delivered already. And so I want you to think about this. What can you sell this week that you haven't created yet? You can literally tell people it's going to it'll be available in October. You don't have to say it'll be available in three days like I did. But what can you create today? How can you create an income and have people pay you today? Before you create something? Let's think about this. This is how we work smarter, not harder, because there's no reason to create something I'm not selling. And we can do a lot of market research in this process as well. So go sell something you haven't created yet. I believe in you. I'm proving to you it's possible now. Are you going to do it
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