Monday Marketing Minute: Does your audience think of you outside of social media? [144]

Do I know you outside of your business? When I see things at the grocery store, at the park, when I'm not in front of my computer, etc. are you giving me other ways to think of you?  How much are you letting your audience into your life?  Listen in to find out more about what I mean in this episode.

Find out how to do this in the Visible Framework https://thevisibilityqueen.com/ignitecontent

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OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

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Transcript

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It's November 2022, is not over yet. So ready to move. It doesn't mean we can't take a break. It doesn't mean we can't enjoy our holidays like what all is available are starting, ignite your visibility on Instagram, coming up on the 28th of November and that is going to help you streamline your Instagram experience, understand fully know what type of content to be putting on there and understand all the ins and outs, real stories. He posts all the things so that you can create a raving fan audience there, make sure you check it out visibility queen.com One of the things I'm loving on vacation is really seeing things that remind me of other people, right, like so I'm on social media less this week, because I'm enjoying vacation, before work with my daughter. And it's amazing to me how again, just like walking around, things remind me of different people. And I mentioned this in a post, and I said we're gonna play a game and I'm gonna see what reminds me of, of different people as we go, that has nothing to do with your business, right. And when we can create something like these identifiers, what we're doing is we're truly pulling people in with our content, right? It's not just the superficial. This is what I do. This is how I can help you. This is like we're really letting people like we're in graining them into our lives, right. And there's so many business owners that do this really, really well, that we see big names. If you're thinking about Shannon Shailene Johnson. I'm trying to think of some others that do this really, really well. Off the top of my head, who do I watch all the time, Amanda Francis does this really well, especially now with everything that she's going through. But they really just pull you in, and you want to cry with them. You want to laugh with them because of all that they're it's more than business, right? They've ingrained in pulled you into their life. And not that I'm saying that everything has to be shared on social media. Sometimes it's even harder. When there's an open wound, right? It's easier to share once there's a scab, basically. But when you can pull people in and have this like brand identifier that has nothing to do with your business. They see you everywhere they go, right they see you at the grocery store, if it's a food item, they see you at Disney if it's something to do with Disney. So it's amazing that you can do this as a way to market yourself, but also as a way of sharing what's going on. So for example, I we have a haunted mansion themed condo, and it reminds me of my friend and inner circle member Mariela. And she does Halloween like I've never seen anybody do Halloween. She loves Halloween. She goes all out for Halloween. Like that's just so in her so when I see Halloween things I think of her like oh my gosh, she needs this whenever I've been served Facebook ads, right that have to do with Halloween. Oh my gosh, she you know Mariela needs this. If I see people show on TV, like their favorite haunted places, I think of her right and so it's really more than me just knowing that she likes Halloween, I'm thinking about her when I see those things I probably would think about her when I wrote The Haunted Mansion ride or something like that. So it's very ingrained that I know that she's very into Halloween. I also mentioned that riding this this ride called Test Track at Epcot, this when you so you test your vehicle inside, and so you're like screw up squealing tires or sliding, you're doing all these things. And then all of a sudden, they open the doors and there's this racetrack outside and so it's up high. You can see the Epcot ball right and so you just like take off and you're flying and just feeling like the wind in your hair and all that stuff reminded me of my friend and also inner circle member Heather Wilson, because she has dirt bikes, right and I'm like oh I could just imagine like just taking off and just feeling the wind in your hair and feeling like like a total badass right? But those types of identify as buyers are making me think of them outside of social media content, right. Also had the speaking of Heather like I her dog, she has a dog on that has a lot of seizures every time my dog has a seizure, which is nowhere near as often as hers, I think of her like, I don't know how she does this all the time, right? So these are other things that she shared with us on social media that really just brings me in and makes my heart hurt for her because I deal with it. And it's like, awful, and it's nowhere near as much as she has to deal with it. So how are you bringing your audience? And how are you letting them know what you love outside of your business? We all are doing our business for a reason. We're all passionate about our business. But there's something else that we are passionate about. There's something else that we could be sharing, but the question is, are we doing it? And are we doing it enough? You know the answer to that question, my friend, so make sure you reach out to me if you need support with this or you have some ideas, or you're not sure if this is what you should share. You know how to reach me it's Crissy Conner on Instagram, I am only an instant message away DME. I hope you enjoyed this episode. Feel free to share it on your favorite platform and tag me I love re sharing these and giving you a shout out as well. My goal is to always support you and help you see a transformation, not only your business, but in your life. We will never outgrow our business. Remember that so we get to work on ourselves and see that transformation come through on both personal and business side. I would love to work with you and 2023 I have loads of opportunities that will fit the pricing and the budget that you have. Let's chat. I'm truly interested in creating an unforgettable experience for you to grow, transform and see how big your business can grow and 2023