Bonus: Why you need a strategic content strategy. [66]

Creating a strategic content strategy is crucial with all of the noise on social media. Are you cutting through it by being intentional with what you post?

www.thevisibilityqueen.com

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OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

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Transcript

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It's November 2022, is not over yet. So ready to move. It doesn't mean we can't take a break. It doesn't mean we can't enjoy our holidays like what all is available are starting, ignite your visibility on Instagram coming up on the 28th of November and that is going to help you streamline your Instagram experience, understand it fully know what type of content to be putting on there and understand all the ins and outs real stories. He posts all the things so that you can create a raving fan audience there. Make sure you check it out visibility queen.com. So many people wonder, why can't I just post a post? Why is this so crucial that I post content every day. And so I am going to tell you if we don't know each other. My name is Crissy Conner, and I'm the visibility queen. And I help you gain massive leads online position yourself as the expert build influence, build impact, and truly show up as the face and of your business. So when we are creating content, it is doing multiple things at multiple times, right? If we have the correct content strategy, as I teach the visible work, what we do with that content is number one, our audience feels like we are always talking to them, right? They feel like she's speaking my language, she's in my head, she knows what I'm thinking, right. And so therefore she has the results or the solution to what I'm going through, right. And so we're always positioning it in that direction. And the other thing is, is that it creates traffic, right, our content should always have a call to action and be creating some type of traffic that can be growing our email list that can be creating our purchasing our next offer, right, it could be taking them to subscribe to another platform, what we call cross pollinating, right, so our content should always have a call to action and should be driving traffic somewhere, it should be having them go to our profile and check us out. I want to know more about this person, right. And so that is ideal when we create the right kind of content. If we're creating the right type of content, it's also saying I want to work with this person, right? I'm building like, know and trust with someone, and I want to work with them, right? Like you know, this person, when they're watching your content, they know that they want to work with you, because you've shown up, you've built that trust, you've built your expertise, it also helps validate the decision that they did buy from you. So if they continue to see your content, this is why I bought from her, I have been able to trust her she shows up in my newsfeed. So often, I know if she shows up in her newsfeed like this, she's going to show up for me if I purchase her I say yes to her program or offer. So content is more than just throwing something up. It takes a potential audience member to a lead that we may never know about, right? That can position them as a take them from a cold lead to a warm lead to a hot lead. If they download your offer, if they say yes to a waitlist, right. But it starts with creating the best content that we can so that our audience knows who we are, what we're about how we can serve and support them how we can solve their pain point, and how they can get to know us how they can find things that we have in common how they know that we are more than just the thing that we sell, that we are human being and we have so many relatable qualities that they can connect with. I hope you enjoyed this episode, feel free to share it on your favorite platform and tag me I love re sharing these and giving you a shout out as well. My goal is to always support you and help you see a transformation. Not only your business, but in your life. We will never outgrow our business. Remember that so we get to work on ourselves and see that transformation come through on both personal and business side. I would love to work with you and 2023 I have loads of opportunities that will fit the pricing and the budget that you have. Let's chat. I'm truly interested in creating an unforgettable experience for you to grow, transform and see how big your business can grow in 2023