What I learned from a Sloppy Launch! [235]

Sloppy launches, do they work?
Inexperienced launches, can they make money?
Horrible email open rates, can they convert?

Find out in this episode.

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Transcript

0:00

reviewed some past emails that I did for one of my best launches at the time, which was a$40,000. Launch. And I was very, I'm gonna say it was very green in marketing my own business. It's always easier to what is it the shoemakers, children have no shoes, it's always easier to do that for someone else when we're in it. We're really close to it. So we may not be objective enough. Because it is our business, right? And so I was reviewing like, what did I do? Like I just curious, like, this is me, I was so green at the time, and fresh doing this for myself, like, how can I use this information for future launches? But also, how can I improve upon it? And how can I share that with my audience and my inner circle members and things like that? And the first thing I noticed, first of all, it was a 30 day launch. It was a 30 day overall launch. And I'm going to tell you right now, I'm going to pull this back up really quick. I did. Let me see. I did not that many emails, which I'm really shocked about. Okay, so I think I did 13 emails. And that includes the two hour warning right before the doors close. So 13 emails total? Huge, right? I mean, not huge for a 30 day launch, that resulted in$40,000. So 13 emails, and I was like, Okay, what was I doing in these emails? What was I saying? Well, obviously, I also wanted to check out the subject line, what is my subject line saying, and what is my open rate, and I start looking at these and I'm like, they suck. Like the best one, the best open rate is like a route still not a good open rate. For me today, that's not even close to my average. And so it was interesting that I could object to be objective about that. The other thing is my list was a lot smaller. Which means the open rate I get today is much higher, which it percentage, which means I'm, you know, I'm attracting a lot more people employing a lot more people and but the other thing that I realize is that most likely between then and now, and this is just a lesson, I've began to identify my person a little bit deeper, so therefore, they're responding, and they're opening more. But I've also increased my hooks for my subject lines. Whereas before, they're kind of like, soft, really soft, like one subject line, which I do love this quote. And it's a great quote, your business only ever grows to the level that you do that is not helping somebody opened up. And it was like a 9% open rate. So bad, right, so bad. We know the average open rate is like 15%, I wasn't even average. But you know what I did, in this whole entire launch. And most of the people came in to my ecosystem and came into the program through my email is that I kept talking about it. I kept telling stories, my open rates sucked, my subject lines sucked. But you know, it didn't suck the message, the message inside. Now, hindsight, had my subject lines been better, my open rates would have been better, and then more people would have saw, and maybe I would have had more than a $40,000 launch. Right. But that's not the point right? Now, the point is, is that I was so consistent, I was still talking about it in every single email. I was still putting it out there. I didn't give up. It did not give up. And I think that's the most important thing. I told stories, I was vulnerable. I literally put myself out there. And I did not give up. I was consistent. And I haven't pulled up my content for that month, which I'm going to, but I'm sure my content was very congruent with the emails that went out, right. And so I want you to think about this. Like, I put this post out before and I've said, like, what I'm not like, what you say I'm not making sells reality is you've only mentioned it three times. I mentioned it multiple times, even if it wasn't an email where I was actually talking about it, or inviting them to fill out the application. It was still in the PS at the bottom right? So it was somewhere. I just picked out the emails that actually talked about it. So there were other emails that went out that weren't just focused on that they're focused on something else or just giving value or freebies or something like that. And so that's the point I want to tell you is that he kept talking about it. The majority of my sells on a 30 day launch came in the last 48 hours. If I would have given up before then what would happen? I would have had a $40,000 launch. How many times are we giving up? How many times are we not pushing through how many times Are we making the no signups yet means something about us about our offer? When sometimes people just like to wait to the last minute, I'm guilty of that, are you? Also, how many times are people going to your site? And then you know, they're going to come back? How many times do you go put something in a cart, and then forget about it. That's why we get to keep reminding. That's why we get to keep being consistent. That's why you get to keep talking about it. So whatever your next launch is, don't give up. But also, your best is your best right now. And your best improves with knowledge, your breath, your best inch, your best improves with consistency, can take taking the sloppy, consistent action, your best improves by learning more from a mentor from having that resource. The only reason I got better was because I invested in myself, I worked on myself and worked on my own marketing. I don't have 9% open rates. Now. I can't tell you the last time I've seen a 9% open rate, maybe here. But I can tell you that even if you're only getting 9% open rates, you can still work. It works for me. But I get to improve upon that every single day that I choose to send out another email that I choose to get on another video that I choose to pour into my audience even more. So sloppy consistency is better than no consistency. Doing my best today is better than no action. We may not be perfect, we may not be where we want to be. But showing up and being consistent is still going to attract our people. It's still going to remind our people who we are, what we are an expert in what we're an authority in and how we can serve and support them going forward. So are you going to be sloppy consistent? Until you get better? That's a question you need to ask yourself. What is it in imperfect action is better than perfect inaction. And I think that sums up this whole entire video, but I just think content sloppy consistency isn't more fun because it was sloppy. But back then, it was my best friend.