Monday Marketing Minute with Facebook Ads Expert Kelly Sturtevant [254]

Listen in for Kelly's prediction for 2023 Marketing in this quickie minute episode.

Kelly has been on our show previously and has one of the highest ranking episodes.  You can listen in here.

More About Kelly:
Kelly Sturtevant is a Facebook Ads Specialist and Business Growth Strategist who specializes in digital marketing strategies to help Entrepreneurs and business owners grow their online presence, generate leads and attract their ideal customer to their products or services.

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Transcript

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on this Monday marketing minute, we are welcoming back our dear friend, our Facebook ads expert, Kelly Sturdivant, and she has a great tip for us for 2023 of marketing. Are you ready for it? listen in to this quick Monday marketing minute. My best marketing tip for 2023 is to utilize paid marketing in conjunction with your organic methods. While organic methods are still incredibly important, and a requirement for business growth, you can fast track success and visibility through adopting more paid traffic into your overall marketing strategy. Now, don't get me wrong, organic is still absolutely amazing for growth. But you've probably noticed that your reach on your social platforms like Facebook, or Instagram, for instance, has really dwindled in the last few years. In fact, in the last six months tick tock has seen a substantial decrease in organic reach. Most social platforms are very much a pay to play place. And it's the only way that businesses can grow faster. It's no secret that Facebook ads have taken a massive hit over the past two years due to the iOS 14 update. But that doesn't mean they don't work. In fact, so many businesses have decided to leave the platform for the next big shiny thing aka tick tock ads that the ad costs have decreased for millions of advertiser Kaiser's making it more cost effective to generate leads and sales and I see this a lot with my own clients and with anyone that has been running ads in my membership. Adding paid marketing into your overall strategy is just smart business overall, you can get results with just organic but they will come a hell of a lot easier to you and with way less time with just a little bit of rocket fuel behind it in using paid ads. I hope this helps