Making a Lasting Impact Rather Than Striving for Fame [270]

Going viral is everyone's goal...but what if we looked at it differently.
If you don't get the instant gratification of going viral do you stop or keep going?
Only 10% of businesses go viral, so here are my thoughts...

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Transcript

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chat about going viral, so many people. That is their goal, that is their measurement of success. That is what they desire more than anything when they start creating videos, because they feel like that is going to have more of an impact than anything else. And let me be clear, I have seen so many people go viral over things that they never thought would go viral over things that had nothing to do with their business. And also, these people were not set up to take, like two to get leads to get these people added to their lists, to find a way to collect this virality views. Yes, but there's no other indicator, except that one time they went viral. Maybe they got more followers out of it. Maybe they got some comments out of it. But most people aren't ready to go viral, regardless, because what happens is when you do go viral, with good comments, you get bad comments, right? And a lot of people just aren't ready to handle that. But also, what if there is this influx of this influx of potential people that want to work with you? Can you handle that amount of people if they really wanted to work with you? And do you have somewhere to send them? And do you have the processes in place and all those things? There are good things, amazing things that come with being viral, right? But there's also that other side that we get to think about. But what if instead of thinking constantly, am I gonna go viral? This is the one this is the one that's gonna get it? What if we thought, if I can change like one person's life with this video, or one person's day with this video, I'm happy. Can you imagine the impact? Viral videos get forgotten? Unless it changed somebody's life. But most likely, that's not the case across the board. Again, the people that I've seen go viral, and just to clarify, true, viral is 10 million plus, mini viral I think is five times your average views. So most people don't actually go viral, because it's 10 million plus, and only 10% of businesses and creators will actually ever go viral. So why are we trying to put ourselves in this box, where I'm gonna go viral? Oh, my God, instead of focusing on putting out amazing content. That maybe it doesn't go viral, maybe it doesn't hit the views that we want. But the impact of that message, the impact, that the things that you say have on that person, is this ripple effect, because it changes their day, it changes their life, right? And then what in turn happens? They're sharing it with somebody else. So it potentially could change more than one person's life. I'm saying if one person watched the video, and one person had life changing, right, and we know that's not going to be the case, we know it's going to be more than that. Because in our world, there are more lurkers than there ever are going to be likers. Because some people just don't want to comment. Some people don't want, you know, they feel awkward giving you that recognition or saying, hey, that video changed my life. I am that awkward person. So if I didn't know what it did for you, like I did for you to comment, I wouldn't do it. And not everybody is going to comment and give you that acknowledgement. I had a person that they said I changed their life. And they messaged me a year later and said, Hey, I never told you. But all your videos helped me get on video and you changed my life a year ago. Took her a year. And I had no idea who she was, I got no instant gratification out of it. But if I show up every single day, knowing what I do is of the highest service to my person. It doesn't matter if I go viral or not. It doesn't matter. If I get the views that I want. It doesn't matter. Because I know the messaging is tight. I know there's a person that needs to hear it. So whether it's 1000s of views, or hundreds of views or less than 100 sometimes on the platforms, right because some of them, you know, like I couldn't put out anything under 1000 and now I'm lucky to hit 50 on Instagram and it's okay. It's okay. It doesn't mean I'm going to stop means I'm going to keep sharing my message in video and care sells in stories, and long form video, I'm going to continue to share the message over and over and over. And here's the other thing just because the video doesn't go viral, it doesn't mean it sucks. It doesn't mean it's not like great content. It could be timing, it could be the music that you used or didn't use, it could be so many other things. It could be your hook, right? There's so many other things that go into play here. But your message, somebody is listening to it, and it's affecting and changing somebody's life. So don't stop sharing it, share it in different ways learn how to repurpose it in a different way. It's like taking those leftovers and making a whole new meal out of it. Right, we can do the same thing. When it comes to our content. My biggest advice is be known for that one thing, right? Be Known for that one thing, and then branch out and share other things I'm not telling you to niche down because I don't believe in niching down. But when I became known as the visibility queen, right and known for being a visibility expert, I was able to branch out and now I found all these other ways that work with the word visibility, helping you see the clear path helping you clear the fog helping you you know, whatever, right? There's so many words seeing being heard, seeing where you want to go. Giving you the roadmap. There's so many other ways that I can spend visibility. But start with the one thing and then branch out. Repeat yourself over and over. Keep showing up. Especially when you don't go viral. someone is always watching my friend. The question is, are you willing to hold the energy to hold the personal power to keep showing up without the instant gratification results that we all are all pointing his finger at me to want. We all want instant gratification. But wanting it and needing it are two different things. And if we can hold the energy and hold the personal power and keep pushing through knowing that what we do is of highest service to our person. We can't be stopped. We won't stop. That's a song. And there's so much you have to offer. So stop being afraid to share it with the world over and over and over. Even if the views aren't what you think they should be.