It's a Noisy World: Can Your Content Compete? [287]

It's noisy out there, in this episode we discuss how you can stay ahead of the noise, how you can be more prepared when it comes to your content strategy and how you can always be improving aka let go of your ego, because growth is always possible.
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Transcript

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If you've never seen the graphic internet minute, I will totally link it here so you can see it. But it is very insane what happens every 60 seconds on the internet. And I'm going to read some of them to you, but not all of them because it's just overwhelming. But 452,000 hours of content is being streamed on Netflix. 3.6 7 million YouTube videos are being watched every 60 seconds. 174,000 apps are being downloaded every 60 seconds 16 point 2 million texts are being sent every 60 seconds 694 million songs are being streamed in the United States, that's just in the US. So if we went worldwide who knows what that number would be? There are 6 million people shopping online every 60 seconds. That's crazy, because that's like a million every second, if you think about it, there's 5.9 million Google searches every 60 seconds. 44 million people are viewing Facebook live streams. Wow. 20,000 active users on LinkedIn every 60 seconds. 575,000 tweets are sent every minute. 46,000 searches on Pinterest 66,000 photos and videos shared on Instagram. Now this was 2022 I believe. So we haven't gotten the updated one. But that is how much noise there is on social media. And I get really passionate about this. So I'm going to try to like, not get hardcore, because I get really passionate about this. Because I see so many people posting and I'm like, Why did they just post that? Like, you know, there's always ways we can increase our content. When we literally sound like Google? Why is that person going to be interested in what we have to say? Like if there is no personality in that content? If there is no you in that content? Why are people going to continue to listen, thank you, my dog for the background noise. But when we think about our content, we think about that competition that we have and all that noise that it's out there trying to take your person's attention away from what you're trying to say, does that make you want to be more strategic about your content strategies that make you want to be more strategic about your attraction strategy? Like how are you attracting your people to you? Does that make you want to be more strategic about your offer strategy, you have 60 million people buying on the internet every single minute. 10 are what 1 million a second, right? Or 1 million every 10 seconds sorry. But it's such a noisy world. And the thing is, is I think so many times, and I've been guilty of this, and I'm not gonna sit here and lie about that. But we sometimes we just post the post, we post to find something to post if you get fired up. And I know it's impossible to say get fired about every single piece of content you put out, because that's a lot of content, right. And when we do a tick tock or we do a real, if we're doing a trend, we're not always fired up. But the message behind it and words we put on the screen we can be fired up about right. And maybe we're not fired up when we actually posted it. But where we fired up when we wrote it. When we feeling passion when we wrote it, where we feeling into our person and seeing them right in front of us and speaking right to them when we wrote it. You can do this in many different ways. My tool that I have to help you do this is ignite your assets. But I want you to create opportunities that become beautiful content, beautiful converting content, or beautiful content that has your audience asking themselves questions, and gotta have it offers rate and creating raving fans out of your free content, so that it's easier to get them to your paid content when they're ready to move. That is what it's about my friend. That is what the magic is. There's always going to be a lot of noise. And it's just always going to increase every single year as more people say yes to owning a business as more people say yes to finally getting on video as more people say yes. So that platform right that they've been avoiding. There's going to be more and more and more and more noise It's only noise if it's not aligned. So as long as your content is aligned, as long as your content is created with passion and purpose and potency, and you know, having your audience, like ask themselves questions and walk away from your content thinking, can I improve on this? Could I do better on this? Oh my gosh, I need this. Oh, my gosh, I'm going to come back to this. If I'm still thinking about this in 24 hours, I'm gonna buy this, like having them continuously ask themselves these questions is huge. And your strategy is huge. In everything that you do. The question is, are you always open and willing to have your content and your offer strategy? Or are you pretty much like I'm great, I'm good. Just the way I am. And I don't need to improve on that. Because when my ego gets in the way, I'm like, Oh, I'm good at that. But I still every coach, that is where I want to be or every mentor, that's where I want to be. I am still paying attention to what they're doing. I'm still like, literally reverse engineering what they're doing and if they offer a content or an offer program, I am joining it because I can always up level. I never want to say stagnant. I never want to say the same. And I hope as a business owner who is showing up and creating their own content that you, my friend are thinking the same thing that I never want to be. I'm the best at this. I'm good at this. I can improve on this. Because there's always room for improvement. And that's how we stay ahead of the noise.