5 Content Strategies You Can Implement Today [291]

Today I'm chatting 5 content strategies you can implement or use to edit your current strategy.  Content is something we should always be improving. What's your biggest takeaway?  

OMNI - Become Known, In Demand, and Confidently Visible
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Transcript

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Yeah, hello, and welcome back to the show. Today we're going to talk about your five best content strategies that you get to implement today. And this is what I see a lot of people struggling with. So grab a piece of paper, are you doing these things? Can you improve, you know your content better if it's converting. And so number one is going to be authentic, be authentic. Yes, you have value to share. Yes, you have things to share, but put your story to it. Put your personality into it. Don't give them something they can Google don't give them something they can AI. Give them something memorable, relatable, authentic you. Even if it's a hot mess, even was talking about a time that you had a breakdown. Even if it's talking about a time that you had a faceplant, this is you, my friend. And this is very, very crucial to make sure that you are being you being you authentically 100%. Number two is focused on being known for one thing, before you start throwing different topics in there. Unless they can all come back to that one thing, we need to stop confusing our audience. Number one, the couple of things I see. Number one, I see people changing their business model a lot or who they're talking to, or what they're talking about or what they're selling. The second thing I see is that we're all over the place. And nobody knows that one thing that you're really good at, yes, I have positioned myself to be known for visibility. And I could talk about other things. But I try to make everything I talked about. Come back to visibility, even though I have positioned myself, I'm always talking about it, I'm always putting it in there, I'm always talking about the value of I'm always talking about the importance of it, I'm always talking about how clear the path is and get rid of the fog. Because there are other ways I can use the word visibility, right. So I'm always focused on using that word, and making great content with that word. Number three, know who you were talking to. The only thing that has ever kept me from being consistent is being confused about who my target audience was. And whether this phase not even that long ago, I was trying to recalibrate whoever he's talking to, and making sure that it was all identifiable. And it all made sense. And it caused me to pause a cause me too hot, it caused me to not be as consistent as I would have liked to have been. So knowing who you are talking to, is always going to serve and support you. I will link an episode that helped me and it was actually writing a letter. And it helped me so much when it came to doing this. Number four, be consistent. And not only be consistent, we can be consistent with a variety of mediums. Yes, visibility is huge. And I want you to show your visibility through this. But I also want you to think, can I make this in a bullet? Like in bullet points? Can I make this in a carousel? Can I make this in a quick quote? Can I make this in a short form video? Can I make this in a long form video? What else can I do this? Can I turn this into a blog post? Can I turn this into an email, like literally say the same thing over and over in different ways in different mediums, your audience will resonate, and you get the message loud and clear. The more we can repurpose, smart repurposing not just like the same thing, but adding some different flair to it and some different words to it. And some different types of mediums to it. It's always going to land differently. Number five, use your voice. I know number one was being authentic, use your voice. Tools like AI and prompts are great. But the thing that we want to make sure this we're sharing is you. I wrote a quote the other day that most entrepreneurs, while most entrepreneurs prefer easy pre made content to post, our audiences crave genuine, authentic, relatable content to consume. So can we give them what they want? Can we take the prompts and make them us? Can we take the AI and make it us? I don't think AI is going away anytime soon. But the search ability is going to start being a factor. There'll be so many things because if there's no new content created, who's going to lead the way? Who's going to feed the AI? Right? So create content, be you. No one has your experiences. No one's gotten paid what you've gotten paid. No one's had the sales that you've had not exactly down to the penny, right? No one has had the failures you've had no one's had the comebacks that you've had, no one's had the breakthroughs that you have. You have a different experience. You've been mentored by different people. You take away different things from different people, you are totally different than everybody else. Share that. Show that be that don't try to be the same. There's enough same out there, be different be you and be authentic to go back to number one. I can't wait to see you employ these content strategies and make sure you share this episode if it landed with you and tell me your biggest takeaway.