The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs
The Visibility Impact Show is a marketing and business growth podcast series hosted by visibility strategist Crissy Conner and produced by The Visible CEO.
Launched in 2022 as a daily broadcast, the podcast was originally titled 'The Visibility Queen Show' before rebranding to its current title in 2023. The show features over 600 episodes focusing on marketing strategy, visibility for introverts, sustainable content workflows, CEO mindset, and business growth for women entrepreneurs.
Let’s make visibility your superpower. Explore more at: https://thevisibleceo.com
About the Host: Crissy Conner is the host of The Visibility Impact Show and the founder of The Visible CEO. She is a visibility strategist and author of The Content Creation Machine Journal. Since 2016, she has advised entrepreneurs on sustainable visibility strategies. Previously known as "The Visibility Queen" (2018–2023), she rebranded to The Visible CEO to focus on leadership and massive influence.
Want to be a guest on The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs? Send Crissy Conner a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/173765719365261268e484df4
The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs
The Benefits of Streams: How to Unlock Your Path to Freedom[306]
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It isn't as difficult as you might think to get where you want to go.
We chat this and more in this episode to chat streams and scaling your business to replace 1:1 client revenue or to supplement what you are already doing.
The path to freedom is getting closer. Join us here.
OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com
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When it comes to creating multiple revenue streams, we sometimes think that it's so far fetched, right? Like it's so far away. And it's hard to get to where you want to get to. And I want you to just think about a couple things. First of all, like, what is that number that you want to get to? What does that look like to you? Every business owner is different. Not everybody wants to hit six figures, not everybody wants to hit seven figures, not everybody wants to hit eight pictures. So whatever it is, like, obviously, we still want to maintain quality, quality of life. But I love that one of the masterminds that I was in, she did this activity with us. And it was like, where are you? Where do you want to go? What do you need to cover your bills, because all of us live in different places, all of us live in different circumstances, we all have a different quality of life that we're looking for some of us that cost more than others, some of us have a lot more debt than others. Some of us live in higher cost of living places. So think about what that number is. And I don't want you to get so hung up on, oh, we're gonna have this kind of K month and bah, bah, bah, right? Like, because when we truly are talking about scaling, and income stacking and revenue streams, what we want is something is sustainable for us, but also something that creates this freedom life that we want, right. And obviously, there is no such thing as passive revenue, let's just make that very, very clear, you still get to run ads to it, you still get to market it, right? You don't just like build it, and they will come so to speak. So let's say for instance, you want to get to 5k a month with multiple streams, maybe you want to keep some one on one clients, and kind of make this trade off. So how can we get there? There's a ton of ways, but here's some ideas, right? So we could sell five $1,000 programs each month. Now, I'm not talking about done for your clients, I'm talking about $1,000 programs each month that you could literally create one time and sell, okay. Or we could sell a $1,000 program with 20 people on a $250 month payment plan each month. Okay? All right, we're getting more doable, right? Every four months, they would come off, but you would always be having another launch to have people on there. You could get a you could have a group program, and add one person a month, right. And let's say it's 5k for six months. Or maybe it's 5k for one month, you could create an affiliate deal that builds each month, the more people that sign up. So you're always creating recurring revenue, you're selling somebody else's product or tool that you already love. And maybe you've created a YouTube video. And that YouTube video is getting all these clicks, and they're finding your affiliate link from the YouTube video. That's pretty freakin amazing, right? You could create a $500 a month mastermind or membership or something for 10 people. They've got to sign up for six months or a year. You're in, right, that's 5k a month. So obviously, we're not always going to be like, oh, I want 5k A month and it's going to happen next month, it could first of all, but even if it took you, let's say three to six months to get there. You're building right and you're adding on and you're gonna have multiple revenue streams. So you're going to keep adding on, not everybody is going to come through, you know, if we want 5k 10k months, not everyone is going to come through the way that we necessarily want them to. That's why it's always great to have multiple revenue streams so that people can come in, in the way that works for them in the offer that works for them in the program that fits their budget, or what they're looking for, right? The program that they can self identify with. And they know that that's what I need. A lot of times we want everything to come through this one thing and I do recommend we sell one thing at a time. You can have multiple offers all day long, but it's gonna be hard to focus on five different things at one time. But when we have them there and they're available, it's like okay, it's already created. They're not a fit for this. So they go to the next thing right or the down sell. The same thing is true when we have done for you clients, how many done for your clients, have you had and you've sent a proposal and it just wasn't in their budget. What if you had a program that could be a bank go up or down, sell until they're ready. So at least they're doing it that you're they're doing DIY things until they can work with you. Or maybe the DIY, gets them excited and makes them want more. And so they sign up for a longer program, they sign up for a bigger program, because they realize that their team can do it themselves. You're still getting paid, not as much as if you did it, but you get that paid. And you have the time freedom there with that, because you've already created the whatever the program or the whatever it is, right? This is how you take your business from one to one, from one to many. This is how we create more time freedom in our business. It doesn't always look like the way that we I'm doing air quotes think it's gonna look. But it gets to be easy. It gets to be the revenue that we want, it just may not come in, in the way that we wanted to focus on. For example, if we have an inner circle, and we're like, I want 20 People in my inner circle, okay, but what if you only had 15. And the other revenue that would equal same amount came through another membership that you had? Millionaires don't scoff at pennies, but millionaires. Also don't scoff on how the money got there, right? Give your people options. Give your audience option give you raving fans options. And then they can come to your ecosystem, the way that works best for them. I have offers from $7 to $10,000. People can choose if I only had a $7 offer if I wanted to get to 5000 a month, let's see what is that? Let's do the math. That's a lot, right. So it's gonna seem like it's a lot harder to get there. So I would need to sell 714 $7 offers a month. That seems really big, right. But if I have a, you know, a 999 offer every month, then it takes me like five people to get there will really close if a couple dollars off. So think about the offers that you have. Do you have a good variety? Do you know what to create? Do you need support creating this type of ecosystem for your people to come into? Do you have an essential model so that if you offer a program that it's always very, it makes so much sense to them and you where they go next? Like it's just the next next logical thing for them. That's what having a stream stacking and scaling business looks like. And it's also very, very sustainable. The question is, is that what you're creating right now? Are you so bombarded with done for you? Are you so bombarded with one offer, that you're not able to focus on other options? We get to start somewhere, and that may be with one program or offer and then we get to build on that over time to create this revenue to create affiliate options to create cash injections to create a business based on freedom. That's what I want for you. That's what I'm here to support you with. Make sure you check out the link for stream stack and scale because it is going to be your start to the path of freedom that you were looking for in your business.
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