You Can't Give Too Much Away and You Are More Valuable Than Google [329]

This is always a hot topic I hear:
Can I give too much away?
Why would someone want to buy this if they can just Google it?

I explain more about this in today's episode.

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Transcript

0:00

It's crazy in today's world that I still hear this over and over. And it's, I'm afraid I'm going to give too much away. Or why does somebody want to hear from me? Because they can Google that same information and get the answer. Okay, I want to break these down in this episode. So can we give too much away? Not really, we can't. And here's the reason why. And I love telling this example. And it's funny because I actually told my inner circle this, but the first training that I did with them, I taught them all of these things that I'd actually done inside of a free group. Nobody cared when they thought it was free. No one cared. But when somebody pays for something, and they pay attention, right, you pay so you pay attention, it blew their freakin minds. Because when you pay, you don't only just hear, right, you don't only just hear the thing, but you want to implement it, too. And so it was funny, because I told them, I was like, this is a great example, the first training I did with you guys, I literally taught you all these hacks in Facebook, and I'd actually give them to my free group. And they've been there. And nobody did them. Right. Now I did it with more strategy, I did it with more depth and things like that. Yes, of course. But still, the basic fundamentals were already taught, right. Um, I think the other thing that we don't think about is, let's take a movie, for example. So if a movie is going to have like a preview, what is in the preview, the preview has the best parts, right? Like, if it's a comedy, the preview has the funniest parts. But we don't have the context, we don't have the storyline, we just know that this pulls us in making us want more. And we still go to the movie, right? We still pay for the movie, we still add on the popcorn and the drinks, right, we still pay for all of that. So we get to remove that fear. Because people, hearing your expertise just positions you more, it just creates more authority with you, it just creates you more as the thought leader, right. So stop being afraid to give too much away. Because until people pay you, they're not 100% paying attention, there might be one or two people for the most part. And those people that want free things, they're not going to ever pay. And that's okay, too. They're just not your people. But give it away, give them value, share your knowledge, show what you know, because they know having proximity to you. And coming in one of your programs, it's going to be so much more organized so much more in order and put together. Gary Vee says this in his audio book, I can't remember which one. But I remember listening to it. And he said, literally, you didn't have to buy this book. I've told you everything in this book. It's just in this book, it's more concise in order organized than it is for you to go find all my videos that I did on these different subjects. So we get to remember that can't give it all away. And the Why should I say any of this? Or why should I sell any of this? Or why should I borrow a lot because people can Google all this information. And what is Google? Google is free. Right. And a lot of times people may have the knowledge from Google. But Google doesn't have the experience, right? They're not building a relationship with the Google search, they build a relationship with you. And so that's why it's so important for us to show up for us to really put ourselves out there, give that knowledge give too much away, right. So that people can really see our expertise, expertise, what we can do for them how we can serve and support them. And we get to stop being afraid. Stop being afraid of all the things that hold us back. Don't let, sharing too much or giving too much away, hold you back in your content. Don't let the fact that people can google and find similar information, but they're not gonna find your information, not your experience, not the mentors you've had you. Nobody can teach it the exact same way you do, including Google. So we got to stop using those as excuses. And use that. I am the expertise not Google right. In this subject. I am the thought leader I am the authority. I am the expert. And I know I can't give too much away because I'm just giving them a free view. of what's to come