What Launching Every Month Has Taught Me [334]

I went from dreading launches to launching every single month. I've learned so much and here are some of my biggest takeaways you can use in your next launch.

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Transcript

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A lot of people ask what I love. I also get asked, Why do you launch every single month. And here's what I have learned from watching every single month because I literally went from absolutely hating loathing despising the launch process, to doing it every single month. So that's huge right there in itself, right? So I hated launching. And I think because number one, I had 00 clue how to hold myself during a launch, I had zero clue on how to deal with not reaching my goals. I had zero clue on how to live my life. Like I literally thought you sat in front of your desk and refresh the screen and checked your pay pal for sales and tested your landing page a million times because it's probably just not working. And that's why you don't have cells. And so when I decided I was going to improve, and I was going to get better, I knew that the game changer was going to be launching every month. So the first thing I learned was repetition creates mastery. I realized if I wanted to improve, I had to take action. How do we get better, to consistent actions, right repetition. Nothing in my business has came natural to me nothing. I've gotten to work for it. I've never felt like natural on video, I never felt like a natural content creator. I never felt like a natural marketer, right? I learned everything. And then I did it so much it started becoming natural to me. And so if you feel like the underdog, I see you because nothing has came natural to me, I have worked my tail off for every single thing. And these gifts that I've given myself. So I am so thankful that I can take consistent action and give myself this gift because I nobody can take that away from me right. The next thing that I've learned is the more excited I am about a program the more sells hands down every single time. I actually no longer launch things that don't wake me up. Because if I'm not a die hard fan of what I'm teaching, it's not going to sell. It's just it's just not right. When I feel obsessed with what I'm about to teach even if there's a little fear there or I'm a little scared or I've never done it before never, you know taught it before. It's sells like hotcakes every single time. The other thing I've learned is that the more that I embody the program I in selling the more and show that like through my content and online and videos the more sells simply put, practice what you preach, walk the walk, don't just talk the talk. I don't teach from learning from others. I teach from implementation execution results, evidence of failure over and over and over until I figure it out. Right. My results are my qualifications and that's how I teach. I've learned over munching every single month at least once. That pricing is rarely the issue why someone doesn't buy. It is rare that pricing is the issue. And I'm willing to fight anybody on this and here's how I know. So in my launches, I typically have three price points I have early bird I have presale and I have full price. I have had launches, where I've sold no Early Bird, presale and full price. I have had launches where I've sold no Early Bird, no presale, and only sold for price. So you cannot tell me that pricing is the reason right? It is the knowledge is the information and how much are we willing to talk about it, you never know what's holding somebody back. Also, you have never have an idea of when somebody's going to find you. So they may only come in or may only see your launch at the last pricing. So if I would have given up all those times in earlybird because it didn't sell, I would have missed out on full price and pre sell pricing right. The other thing I've learned is that the more that I launch, the better I get. All my messaging gets tighter identifying what my person needs gets better. I get better at selling, I get better at showing up and every month. It is additional boost of visibility and sharing my offers and people knowing how I can support them mean that's huge, right? It's part of my brand. The other thing is I learned that repetition works for other offers too. So if I set an offer up, like for success, every time I talk about an offer, I set up my next launch for the same program because people remember I have branding. I have all of that stuff, right? The thing is, is that it's always working for me The next thing I've learned is long or short launches do not matter. It really boils down to how can you keep showing up with the same capacity of excitement and confidence? Like I would never do a long launch. If you know you're gonna fizzle out after 10 days, right? Like don't do a 4560 day launch. If you can't handle it, there's a lot of like, yes, launching is easy, but how can we put it into our life, right? Also, the reason I don't have long launches, and I'm just going to throw this out there. The reason I love social media, the reason I love marketing is because I love change. I love change. And so therefore, I don't have long launches, because as soon as I launch, as soon as I sell it, as soon as I started teaching it, my mind is on something else. Yes, I'm I'm teaching the program, but my mind is on marketing something else. I'll typically market the program I'm doing for maybe about a week into it. If it's a two plus week program. If it's like a one week program, it's only a couple of days. So I truly base my vibes on how long I think it can sustain a launch length, but always do what works for you. The last thing is, is that over 12 months of launching every single month, launching is fun. I learned so much about myself. I get to emotionally regulate a lot, right? Because even though I've been doing this for so long, I still tell myself dumb stories. I still tell myself wise, I still we all are guilty of this, right? And I also learned so much about my audience. I've gotten so much better at selling. You know, I get better at identifying my audience's needs. I don't regret launching every month because it again, is even good for my growth. And even if you are like I don't want to launch every month, you don't have to launch every month. This is just you know, 100 lives in a month. Crissy. 200 lives in a month Crissy. You know, this is just the things I do to myself. And it's fine. Because I love a challenge. Not everybody is like me, and I totally get that. But even if you only watched once a quarter, wouldn't you like to enjoy it more? Wouldn't you like to find a way to make it more enjoyable for your brain? Wouldn't you like to create a framework that was more enjoyable for you, your lifestyle, your situation? That is what ignite your launch is going to support you with and I cannot wait until we start in the next week.