Creating Momentum in Our Audiences [346]

If you want create more of a hot audience aka Raving Fans, it all starts with these consistent actions that create audience momentum.

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Transcript

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One of the ways to create momentum with our audience because we always have an audience of cold, warm and hot, right, I call our hot audience are raving fans. And one way to really start creating more of those is to be consistent in our content, right? So if we want momentum in building our audience, than we get to show up by building our audience, one piece of content at a time, right? So that means consistent content, consistent video, consistent visibility, consistently talking about what we are an expert at consistently talking about the transformations that have happened in our business through ourselves and our audience, right? Are our clients, talking about your transformation, your story, your story, not just your expertise? But why do you have this expertise? What have you been through? How has your life changed? What is your life look like? And also remembering that every piece of content we put out, there should be a feeling that we are leaving our audience with What feeling do we want them to take away from that piece of content, having that feeling, and that takeaway is huge part of our brand. And by creating a brand, that is how we actually start creating those raving fans, we get to create a brand because we're so much more than just the expertise that we have, which is huge, but our story and all of those things that go in that our brand, the feeling, it's so much more than colors, it's so much more than a logo, it's so much more than all of those things. When we think of branding, it's that feeling that we want them to like leave with every time they read a piece of our content. raving fans start with you showing up and creating consistent actions, in your content in your visibility right in your messaging, but also creating that consistent actions that starts creating momentum. It almost becomes effortless to create this content, it almost becomes effortless, to show up and be visible because you have created so much consistency around it. You truly believe and and you're not doing it for the money you you're doing it for the transformation, you're doing it for the ripple effect, you're doing it because you know that what you do can change this person's life. This is a really short episode, but it's all about consistent actions to create the momentum if we want to have that hot audience, those raving fans. It all starts with us showing up building those raving fans building our business one piece of content at a time with as much visibility as possible to truly build that like know and trust and create that online relationship through our social media channels.