The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs
The Visibility Impact Show is a marketing and business growth podcast series hosted by visibility strategist Crissy Conner and produced by The Visible CEO.
Launched in 2022 as a daily broadcast, the podcast was originally titled 'The Visibility Queen Show' before rebranding to its current title in 2023. The show features over 600 episodes focusing on marketing strategy, visibility for introverts, sustainable content workflows, CEO mindset, and business growth for women entrepreneurs.
Let’s make visibility your superpower. Explore more at: https://thevisibleceo.com
About the Host:Crissy Conner is the host of The Visibility Impact Show and the founder of The Visible CEO. She is a visibility strategist and author of The Content Creation Machine Journal. Since 2016, she has advised entrepreneurs on sustainable visibility strategies. Previously known as "The Visibility Queen" (2018–2023), she rebranded to The Visible CEO to focus on leadership and massive influence.
Want to be a guest on The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs? Send Crissy Conner a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/173765719365261268e484df4
OMNI - Become Known, In Demand, and Confidently Visible With a visibility strategy that works harder than you do.
OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni
When it comes to creating momentum, and getting really clear in our business, I want to ask you this question, I want you to think about it. Because it just makes sense. To me. It helps like makes so much sense. Okay? So for example, right now it is let's get our pool set up season. And we're struggling with getting our water clear, right like in the pool. So it's very, very cloudy. And the thing is, is that nobody is getting an apple. Because it is cloudy, it is like you can't see the bottom, you don't know what's in it, right? Like nobody is getting in a cloudy pool. Obviously, it's also unsafe to get into cloudy pool, but we're to say, let's say you knew there was nothing like that could happen to you. Would you get in the pool? No, you're not going to get in the pool. And I love using visibility in so many different ways, right, like, so if things are visibly clear to us, we are going to show up differently. If things are visibly too, or like visibly clear to our audience, they are going to be so much more willing to say yes. A lot of times when it comes to clarity and things like that we don't understand. But if we're confused, or we aren't 100% Sure, or we aren't clear, our audience is going to struggle to be clear as well. So just like I can visually see, the pool is very, very foggy, right? It's very cloudy, I am going to struggle really hard to convince you to get in the pool. Because you don't know why number one, I want you to go there, right? You don't know what your result is going to be because the only thing you can tell from the fog and the cloud cloudy water is that there's like nothing positive, that's going to happen to me if I jump in this ball right now, right? Nothing positive is going to happen. Because yes, I may not die. But also I don't know what's in there. Right? So I want you to just think about that. Like the thing is, is that if you are about to get in somebody's pool, and there is cloudiness, there is going to be hesitation, at minimum, there's hesitation, right? If you can't see, the same thing is true with you, when you go to show up for your business, if you are not clear, if it is not visibly clear to you, if there are any roadblocks, if there is any fog, you are not going to jump in, you're going to maybe tiptoe in right. And you're going to be very cautious of what you say, because you don't really know what like, am I who am I talking to? What am I talking about? Like you're very cautious about that. And then also the same, it doesn't mean that people won't necessarily buy, they could still buy. But they're also going to be people that are guards are up or they're very cautious about it right. So we get to remember that being very, very clear about the thing that we're selling about who we are about who we're talking to, is going to make so much of a bigger difference in our business. And I just want you to remember that you want you want your audience to be so confident when they buy from you, right? You want your audience to be so confident when they say yes to you. It doesn't mean that you'll they'll never disagree with you. It doesn't mean anything like that. But we want them not only do we want to be clear on everything we're saying and who we're talking to, we want them to be clear and have a clear understanding of what they're buying. Because if they don't, then at the end, like what happens, then they're dissatisfied, then they'll never buy from you again. Right. And so we don't want to create that. We want to create everything that has very clear, concise boundaries, everything is congruent that we say and it all makes sense. It doesn't mean everybody's going to understand your messaging, it doesn't mean that every offer is for everyone, right? That's why there's an ideal person. But I want you to sit down and think about this. Do you? Are you 100% clear on what you're selling? Are you 100% on who you're talking to? Are you 100% clear on who you are and what you stand for and what you do? Or are you changing your mind every other month because last month didn't work out so I'm going to change it this month. You know, I'll never forget when I decided to become the visibility queen. I am totally self proclaimed. I remember my mentor told me she goes it's kind of like Game of Thrones like when you when denarius if you are a Game of Thrones fan she I had to tell everybody she was the mother of dragons. She was the queen of dragons she was she had to tell everybody what her titles were right. And by the end, everybody knew exactly who she was. Because it had been very clear, she didn't waver. Even though there were hard times she didn't waver, it's the same thing. You know, most people know or connect me to beat invisibility queen. I rarely say it anymore. Yes, I own the domain. Yes, my podcast was named that now. It's the visibility impact. By the way, I don't know if you noticed that or not. But we did change the name this week. But the thing is, is that I believe that if we're clear, they're clear. And I don't know how much clearer that can get. And if we're not clear, take some time. Like one of my favorite. There's an episode on this, that I literally write a letter to my person, on where they're at, I know how they feel, and then the transformation that they feel throughout like that was one of the best things ever did. Because sitting down and writing down a bunch of words doesn't always describe that I could write a letter, or I could do a video to my person and tell them I understand exactly what they're going through. So maybe it's that nobody sees it, but you but really get clear on that because it's gonna make everything else so much easier. And most of the time when we say who is your ideal client? It's like the biggest unsexy thing that business owners don't want to do but let me tell you, when you have it figured out. Everything else is easy. Everything else is golden. You know what offers any you know how to talk to them. Even if you're talking to them at their highest self, you know how to talk to them.
![When You Are Clear...They Are Clear! [354] Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTc2MzQ3MDQyLCJwdXIiOiJibG9iX2lkIn19--366bb049164c63ef459fe6fef68528a2d2ea6021/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fZmlsbCI6WzYwMCw2MDAseyJjcm9wIjoiY2VudHJlIn1dLCJzYXZlciI6eyJxdWFsaXR5Ijo2MH0sImNvbG91cnNwYWNlIjoic3JnYiJ9LCJwdXIiOiJ2YXJpYXRpb24ifX0=--0b154cb6b88107719b1a277923d35676ba5519cc/Crissy%20Podcast%20Cover.png)
