The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs

Connecting and Growing: The Impact of Sharing Your Personal Journey Online [374]

Crissy Conner Season 7 Episode 374

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0:00 | 8:09

Have you ever wondered how documenting your personal growth can inspire others and help you appreciate your own journey? This episode is for you! Join me as I reflect on the evolution of my podcast over the past year and a half, highlighting the importance of capturing the changes in my values and beliefs, and why I believe it's just as crucial as pivoting in business.

OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

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Documenting Transformation Through Podcasting

Speaker 1

So I was thinking about my podcast and when I first started a podcast, i was kind of playing around with it. I wasn't really serious, i was really documenting a journey that I had, and it's funny because we're like we're getting close like 400 episodes and over maybe a year and a half period and if you go back and like listen to like probably the first 200 episodes, there has been so much evolution through this. It's been. A friend of mine called her podcast a verbal journal and it's so true because what I said back then is like evolved, and I think sometimes when we evolve and we change, we have transformations. The first thing we want to do is go delete all the stuff that we don't agree with anymore. And that is an easy way out, because I even look at videos that I created back in like 2018-2019 and I'm like, oh god, those are bad. I don't even I don't even like agree with that anymore. However, what I do with that is I actually take the video and do like a side-by-side and like that's not how I feel anymore, but this is why I changed my mind right. But I think the podcast I will not mess with it because I think it's an evolution. It shows that transformation and I think that's important because if I was not constantly learning, if I was not constantly up leveling myself, if all of these things were true, then I wouldn't be growing as much as I am. And I feel like, honestly, in the past two years, there's been like this quantum leap of growing, like it's been this huge transformation that's happened and I don't want to erase that history. I don't want to erase that, the thoughts and feelings that I had all of those times, because there were, there were moments in my transformation that I was going through a lot of money, mindset, work, and I'm talking about money a lot. There is moments that I was, you know, deciding on how I'm gonna change my business model, and I talk about that a lot, and I think it's really, really important to see that evolution and to see that growth and to have that documented, because here's the thing somebody could find an episode and they really resonate that with that. Right, and even though I've evolved from that, they could resonate with that. But it's what they needed to hear. If they go through the episodes in order, i don't know if they would, but if they did, they could truly listen to the evolution and how and why, and the thoughts I had during that entire time. I think this is so important because so many times we pivot in business like meaning we'll go and we'll do something totally different, but also we can pivot in our, in our thoughts and in our transformation, and that can almost seem like a pivot right, because our belief systems change the things that we used to say we don't feel the same about anymore.

Live Video's Content Evolution Importance

Speaker 1

I remember I used to say that the only way you can grow your business is through live video. There's lots of videos that prove that. I said that there's lots of podcast episodes that prove that. I said that not my podcast, but other podcast. But I said that back in like 2018, like I didn't know TikTok was gonna happen. Back then, i didn't know all these amazing things were gonna happen. So I stood by what I said in that moment.

Speaker 1

now, with that being said, i do still think that live video which is why I'm challenging myself again to do two live videos every single day I do think it has a place in our marketing strategy, right, because there is a lot of noise, but most people still are not doing live video. So I say you pick, you pick the path of police resistance, you pick the path of leads, competition, and you do what you can do. I want somebody to watch a live video, or I want somebody to flip through a funny reel and keep going and never connect with me, right? I would rather show them the real, raw me that will mess up and go 50 different layers on this live video that I didn't mean to go to, which I'm already experiencing, right, i would rather do that, and so I still believe it has a place in your marketing strategy. I don't believe it's. You can't, i don't believe you can't grow a business without it. Let me say that.

Speaker 1

But when you go through this podcast when I'm almost at 400 episodes you hear these things over and over. You hear all these things. You hear the transformation that I've had. You hear the Basically, the duality of this is the way I used to feel and this is the way I feel now, or this is the way I used to feel and this is how I've improved upon that. I told my inner circle members today the Momentum Mastermind. I said I will never teach how to create content. The same way, i literally probably invest in six content creation programs a year. How would it say the same? It doesn't. It's not like I take a course or I take a program and I'm like, boom, i'm going to do this way. They do it.

Speaker 1

No, i pick one thing to make my content strategy better, one thing, and then I build on that, and I have done that for years and that's why, if you were ever part of my what I call a virtual retreat which is before 2020, by the way and I taught those every single month how I taught it then and how I teach it now total like 180, total 180. I want that for my audience, i want that for myself. I want to continue to grow. We build our business one piece of content at a time. The only thing I can do is get better. So I am going to continue to invest in everything that I can and everybody that I love. How they create content. I want to know their trick. I just need to pull like 1% of what they do out of it to make my content creation strategy better for myself, and then, once I implement it and I see this is really working, of course I'm going to change it.

Speaker 1

I want to give you a quick example of like how I've evolved, even over almost 400 episodes of podcasts. Don't be afraid of where you've been. Don't be afraid to show your audience how you've changed. Don't be afraid of that stuff. It shows that you're growing. It shows that you're learning. It shows that you are experiencing new things. Maybe you had a setback and a failure or something, and you're coming back. You're figuring out a better way. Truth is beautiful, transformations are beautiful, evolving is beautiful, but it's going to look a lot different than you used to look, and that's okay. It's a journey And although some days it would be easier just to go delete those old podcast episodes, the truth is is that I have that journey documented.

Speaker 1

It's documented and all of my podcast episodes are also transcribed, so I can search all of them and see exactly what I said, which is beautiful, and then I can literally talk about that transformation. Like I remember, on episode five, i said blah, blah, blah. But we're on episode 500 now and I no longer believe that way, or I no longer feel that way, or I no longer teach that way. And that's a beautiful thing, valgrud. So don't erase the way you used to feel. Don't erase the feelings you used to have, because they're all part of your evolution. They're all part of the transformation that you'll have as you grow. I call that girl back then baby Chrissy, but now I can look at even a year ago, i can still call her baby Chrissy because I know the growth I've had and I know the growth that I've experienced And I hope I can say that every single 12 months that I've actually invested and grown that much, because that is a beautiful thing, my friend.

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