Elevating Your Business with Masterclasses and Challenges [376]

Ever wondered how to turn a small launch to a bigger launch using the power of activation events? Join us on this exciting episode where we reveal the secret behind successful launches and discuss how to create raving fans for your business.

Don't miss out on this opportunity to learn how to elevate your business and create excitement and engagement that can lead to successful launches and increased revenue. So, buckle up and let's get ready to create your own activation events!

Join us in Activation!

OMNI - Become Known, In Demand, and Confidently Visible
With a visibility strategy that works harder than you do.

OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni 

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Transcript

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Speaker 1 0:00

at the time that I heard somebody had like a big , huge launch , like a hundred thousand dollars launch , and I remember thinking , oh my god , like that would be amazing , right . Or probably at the time that I first heard this , i would probably have been like , you know , a 5k launch would be awesome , right . And so one of the things that I learned as a marketer is that there is this thing called stomper math . So a lot of times when people have a big launch , it's not necessarily what they get in that moment . So , meaning , you don't get all these pay and falls . It's normally a container that's six to twelve months and they're counting the potential revenue , right , that is the revenue that would come in if everybody kept their commitment , if everyone stayed like six or twelve months or whatever the term is . So that is the what most people say . When you hear them say I've had a 20 , 40 , 60 , 80 hundred thousand dollar launch , that's normally what that means . So meaning , if you have a membership and you say people need to say a certain amount of time and they pay monthly , you would take that amount and divide it by the the term six , twelve months and then multiply that by how many people signed up in that launch program . So that's how people get these big numbers . It's not . It's not lying or fabricating , but that is what you should get .

Speaker 1 1:31

The thing is is that , obviously , what most business owners don't tell you is there's a lot of people that default . There's a lot of people that don't fulfill their contract . There's a lot of things that happen like that in any business there is , but truly , in the online space , i'm not going to even get into this , but women , it's it's like worse and it's really sad . It's really sad actually and I heard a coach say this and I thought this was so vital is that we want , like pay equality , but until we learn to pay each other equally and fairly and keep our commitments , we'll never , we'll never reach that . That's not what this , that's not what this live is about . So I'm going to just be clear .

Speaker 1 2:10

But , anyhow , what I found was when I did a launch , like my first , very first launch back in 2019 , i think the first time I launched , i made $2,000 . I was thrilled , thrilled , like it was like the best thing ever , right , actually , the first launch I did with someone else and it was like $4,000 , so we split , it was $2,000 , and then the second one I did by myself was like almost $3,000 and again I was thrilled to death . I thought was like the best thing ever . I was like , oh my gosh , this is so huge , this is so huge . And about a year later I decided to launch my inner circle and had a $40,000 launch . Now , again , total transparency . Some people paid in full and some people did pay my plan , so therefore that amount was that stopper math . When I say a $40,000 launch , that's basically they had to commit to six months , so within six months , right , or adding the paying falls , i would receive $40,000 if everybody was their word and everybody stayed on board .

Speaker 1 3:17

But one of the most successful things that I did and I have done for all launches is create what we call an activation event , meaning I found a way to get my audience excited . I found a way to get people into my world not everybody's going to be ready to buy , but to create huge excitement . And when you can create huge excitement in your world , obviously it starts with you , right , like it starts with us . When we want to launch something , we want to do something , we've got to be excited first . If we're not excited , nobody else is going to be excited . So it starts with us and then we create , like this audience , experience and excitement , which can come in the form of , like master classes and challenges and like a couple day events , like there's so many things that we can call activation events . They can be free or paid , but normally they're free and we can bring people into our world and then let them see , like , how we are as a coach , how we talk , how we speak , how we teach all those things to say do I want to like pay this person , do I want to work with this person deeper , like it just gives them like it's like a preview , right , it's like the movie preview . It's a movie preview of working with you .

Speaker 1 4:26

And so activation events are huge and whether I've had 2,000 or 10,000 or 20,000 or 30,000 or 40,000 dollar launches , they have been successful due to activation events . So when I was , i had an activation event a couple weeks ago about four or six weeks ago now and it was like really hyped up and it was really really good and it was like I threw it together in three days , like , and I was like I need to teach people how to do this , because I think there's this big thing that it takes so much work and so much effort . Now , granted , back in the day it took longer than it does today , but it's all really about the excitement that you create and how much are you willing to create to get that . So I want to invite you to check out activation . That is our June program . It is about a 10 day program and we start on Wednesday and so that is our welcome call . But it is going to teach you how to create that excitement before launch , how to get people hyped up , how to get them into something for free and really , really excited so that you can invite them to the next thing I don't say pitch , i don't use that word , it's just not in my terminology but to welcome them into the next thing .

Speaker 1 5:43

Is your audience excited ?

Speaker 1 5:45

Do you have raving fans ? Do we get to create raving fans for you ? and that's what activation is all about is getting and creating that excitement through these what we call entry points into your next program , into your next launch , into your next thing . It is also a great way to get visible , is a great way to position yourself as the expert , because sometimes raise your virtual hand if this is you , but sometimes it's easier to sell people on a free thing , right , so it's easier to get them into our world through a free thing .

Speaker 1 6:17

And then we obviously upsell , invite what everyone wants to call it to the next thing , and so I love activation events for the excitement to see who loves doing these things , who loves doing the work , who is paying attention . A lot of times we don't get the instant gratification on our content because we have a lot of lurkers out there but they would join something for free . So activation is all about creating that entry point in your business and really challenging and getting your audience excited to go to the next thing . So if you want more details about activation , just drop in the comments or DM me to get those deeds again . We start on Wednesday and it's going to be a really fun program because we get to create fun and excitement in our business , and who is going to say no to that ?