From Crickets to Spotlight: Amplifying Your Product's Potential [396]

Are you ready to give your product the spotlight it deserves? Hold on tight because we're about to reveal how owning your product's value and communicating it with the world can create raving fans who not only adore your product but help sell it! We share experiences, discuss the importance of knowing your product inside out, and provide tips on how to make your product visible in all the right places. Not forgetting the power of repetition, the need to talk about the problems your product solves, and the solutions it offers.

OMNI - Become Known, In Demand, and Confidently Visible
With a visibility strategy that works harder than you do.

OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni 

Website: thevisibilityimpactshow.com

Brand: thevisibleceo.com 

Instagram: instagram.com/itscrissyconner 

TikTok: tiktok.com/@crissyconner 

Facebook: facebook.com/crissyconner 

YouTube: youtube.com/@CrissyConner 

LinkedIn: linkedin.com/in/crissyconner 

Transcript

Copy Transcript Copied

Speaker 1 0:00

When we talk about visibility , we don't always think about the offer or the product that we're selling . That gets an opportunity to be visible too , and while we're trying to sell something right , we're introducing it into the world . So how we introduce something into the world has a big impact on how people receive it . Number one we get to be excited about it . Number two we get to show up like we believe in our heart that it is the best thing since sliced bread , right ? So how are you utilizing this or doing this ? When you create an offer , are you just putting it out into the world and being like oh , here it is , you want it , go get it . If you don't , it's okay . Or are you genuinely excited about it ? Do you believe deep down in your soul that it is really life changing ? You know , I teach that we get to show up and be visible , right , we get to repeat ourselves . We get to talk about ourselves over and over and over , about what we can help people do and what the one thing is that we're known for . What about our offer ? Is it getting the visibility it needs ? Is it getting the visibility it deserves ? Is it being shown out into the world ? Is it being shown out in all the places that are available to you ? Are you talking about it , why you created it ? Are you talking about what it can do for people ? Are you talking about all of the things that your audience wants to hear ? What problems does it solve ? What is the solution it brings Like ? What is the end result ? What are the quick results they're going to see in the first , like two to four weeks ? What are the long term results ? What are the long term effects ? Like talking about all of those things , like knowing your offer inside out is like knowing you and your business inside out right , and talking about that as many times as we possibly can .

Speaker 1 1:52

Sometimes I start out not knowing a lot about an offer and , for example , in CIS Story Strategy , was that offer ? I knew I wanted to do it . I didn't know the exact things , and so I just put it out into the world at the best price possible and people bought . And then the next thing that I did was I started giving more and more information and I kept raising the price as I did that . People keep buying . People have bought more at the full price price than they've bought it together , because all the information is there , but I don't start to stop talking about it .

Speaker 1 2:26

It is a way to help us create raving fans , take them from our feed right and then take that connection even deeper in our stories . But also , when we do things like this and this is one thing that happened with the software is my raving fans are selling it for me . They're telling everybody you know , and if you're not in it , why not ? You're crazy , you should be in this , right ? You're doing all of this for me , and so that's why it's so important , because I want every female entrepreneur that is selling something to create raving fans , so that it's not always on her . So when you have those raving fans who are assisting you with this , it's not always on you to show up with the visibility for the offer , because you have other people who are just as excited about it and they want to share it with their world too . But we get to give the offer the spotlight . We get to give the offer the main stage .

Speaker 1 3:25

A lot of times we talk about in this industry how it's hard to sell more than one thing at a time , and it's because most of us cannot give the first thing enough attention , enough spotlight , enough of the stage . So of course , it's going to be hard to put something else on there . There are ways you can do it . But we've got to remember to repeat ourselves . How many times have I had an offer and I'll say you know , are you in ? You know , say it's the last day . And somebody messaged me and says this is the first time hearing of this . Well , I've only mentioned it 20 times every single day for five weeks . But okay , because people aren't always in our feet , people aren't always getting served our content , people aren't always paying attention , they're not always in the place where they want that offer . But the more times we repeat it , the more times we talk about that . Just one more time , right , can I say this just one more time today ? Can I say this just one more time this week ? Can I send out just one more email ?

Speaker 1 4:20

We're giving our audience the opportunity . It is a disservice to our audience to be quiet about our offer . It is a disservice to our audience to hide our offer , to not give it the limelight , to not give it the stage , to not give it the spotlight that it deserves . So how can you show up and talk about your offer even more ? How can you show up and present your offer even more ? How can you show up and literally shout it from the rooftops ? This is my offer . This is why I believe in it . This is what it's going to do for you . The question is you may know those answers , but if your audience doesn't , they're never going to move .