Boosting Your Offerings Through Genius Content Strategies [397]

Struggling to find the right words when promoting your offerings? We've got an answer for that - our "sold out AF content strategy". This episode is jam-packed with effective techniques to help you sell without the sleaze, while also shining the spotlight on your amazing offers. Learn how celebrating new clients, expressing gratitude, offering sneak peeks behind the scenes and being an embodiment of your teachings can level up your sales game. 

OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

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Transcript

Speaker 1 0:01

How often do you find yourself stuck when it comes to talking about your offer? We talked yesterday on the episode about really giving your offer, like the spotlight that it deserves, the visibility it deserves. But sometimes we don't know what to say about the thing that we're selling. So I created the sold out AF content strategy, which is helping you sell your offers. I'm going to give you a few things off of this list because I think it's really going to help you when it comes to talking about your offers and selling and not feeling salesy. So, number one one of the things that I love doing is celebrating the enrollments and new clients joining. It creates a lot of excitement, it creates a lot of FOMO. It creates a lot of I want to be in that. So it's always a celebration. It doesn't feel salesy. It feels like I'm celebrating that person right, but other people see that and they want to be a part of that. I think also sharing the gratitude. Why am I so grateful for this program? Why am I so grateful for the people saying yes to me? Why am I so grateful that 10 people have signed up so far, or 20 people have signed up so far, or that I have two spots left. Why am I so grateful for that? Like talking about that gratitude, I think also like showing sneak peeks of the behind the scenes, like what are you creating? How are you preparing for this? Or how are you even most importantly how are you living in alignment, how are you really embodying the thing that you're about to teach people? Like, how are you doing it? Like I'm not just telling you what to do, I'm actually walking the walk. I'm going through the same steps that I tell you to do. I think also having really frequently asked questions, like, if you're getting asked questions in the DMs, if you're getting asked questions in the emails, recreate content around that, because that's really, really going to support you. And then also like, why did you create this? Why do you love this? Like people want an inside look of why you were doing the things that you're doing right, and so I think that's really important too, because why are you so passionate about it? Why does it matter? And that's a great reminder to give ourselves.

Speaker 1 2:14

The other thing and this is part of the sold out AF framework as well is like, why are you the expert at this and what led you to become an authority, for example, one of the things I talk about all the time as far as getting visible is I didn't wake up and I wasn't born and saying I can't wait to get on video, like I never want to be on video. So, from somebody, most of the people that struggle with video right, it's not that they just don't want to do it, they literally have a fear, there's something holding them back. And so, therefore, I feel like an authority because I overcame that. I figured out a way to do it and I'm like if I can do it, anybody can do it right, because I had so many fears wrapped up around that. And then I think, too, like, what did you hear from your clients or your customers that caused you to create this right? There has to be some kind of pull that you heard that caused you to create this offer, this program, this product, whatever it is. And then also, what are you seeing that the competition is lacking or missing out on, or what gap? Are they not feeling that you knew that this offer was going to or that this product was going to?

Speaker 1 3:28

All of these are great content to use in your selling content. I have a whole list of my sold out AF prompts and things like that. So if you want to get information on that, just DM me and I'll get you that a link. But this is a great way to start talking about your offers. So I've given you plenty of content, plenty of things to talk about. So write them down, implement them and make sure that you're talking about your offers as much as possible, because they deserve that spotlight and the visibility, just like you do.