Video is Video...Some is More Digestible For Your Audience [409]

Understand how to adapt your short-form videos across multiple platforms like Facebook, Instagram, TikTok, and YouTube Shorts, diversifying your content strategy. I’ll share effective tips on how to keep your audience engaged even on those off-days when you don't feel like appearing in a video. Stay tuned as I introduce the innovative program 'Reels that Convert, Even for Introverts,' specifically designed to convert your views into followers, followers into raving fans, and fans into future clients. This exciting episode is all about maximizing your video content strategy and revolutionizing your approach to social media. Can't wait for you to join me on this thrilling journey!

Reels That Convert...Even For Introverts

OMNI - Become Known, In Demand, and Confidently Visible
With a visibility strategy that works harder than you do.

OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni 

Website: thevisibilityimpactshow.com

Brand: thevisibleceo.com 

Instagram: instagram.com/itscrissyconner 

TikTok: tiktok.com/@crissyconner 

Facebook: facebook.com/crissyconner 

YouTube: youtube.com/@CrissyConner 

LinkedIn: linkedin.com/in/crissyconner 

Transcript

Copy Transcript Copied

Speaker 1 0:03

How many people are , like , obsessed with video ? Do you love video ? Like ? You seriously cannot get enough of video content . It's so funny .

Speaker 1 0:17

Back in the day , I used to prefer to read over watching a video , and as my business evolved , I decided I really need to watch more video content . Like , the reading like took so much longer , right , and so video is something that I could consume , whether I was watching the screen or not , and so when I learned that that was a possibility , I was like , okay , forget it , don't have time to read anymore . I'm totally just going to consume with video content , and I think the thing that we forget is that video content is so much more memorable than words on a post , and video content is so much more memorable than even a photo . Sometimes , right , obviously , it depends on the caption and depends on the person reading it and their perception of it , but when you actually are on video , right , you feel in that moment , is that person feeling authentic ? Do I want to listen to more ? Do I feel their confidence coming through the screen ? Do I feel them pulling me towards them ? Like , you get to decide all of those things when it comes to watching video content , whereas if I am in a bad mood , right , and I read someone's posts and I take it as the way that , in the mood that I'm in , right , versus seeing their mannerisms , what is it ?

Speaker 1 1:42

Communication is like 7% . What you say , it's like 7% . What you say , I don't know , like 35% . The community , is it the words that you say ? I can't remember , but anyhow , basically it's body language , right , like your body language . You can't see body language specifically in a post that is typed out or written , and so video is video , but some video is more digestible , which is why we have short-form video . Right , it is like the preview to say , hey , here's what 15 to 60 seconds of my content looks like . This is giving you a reason to go watch the longer-form content , right , like it's the movie premiere or preview before the two-hour movie , and I think it's a great indicator for people to decide do I want to stop , do I want to pause or do I just want to go on ? Right ? And yes , we can do trends all day long , but doing trends all day long does not show our expertise , it doesn't show how we teach , it doesn't show how we talk , it doesn't show as much of our personality , and so I think that we're missing out when we do all trends and no talking to Cam , right , but I also think that people that do all talking to Cam , like this , basically , and they're not using trends are also missing out . So I think we could have a variety of both in our content and I put this in my free group like middle of July and this is something interesting that Facebook is now doing .

Speaker 1 3:18

We've always heard that Facebook prioritizes video , right . Well , they're actually calling themselves out and they're saying that video is now the key driver of all Facebook usage and they're not really necessarily prioritizing one video over another , but it's like lives , reels and recorded video . So right now , there's a real section in Facebook , there is a watch section in Facebook and they're separate , but they will actually be moving to the same thread versus separate threads . So I think that's interesting . They're also focusing on improving their video editing for reels , again , because they're trying to make this a priority . And the great thing about short form video is number one .

Speaker 1 4:04

I think you get to find a way to make it work for every platform . So if you are going to be on multiple platforms , like Facebook and Instagram and TikTok and YouTube Shorts , you get to find a way to make that content work for each one , because it can work on each one . It just works a little bit differently , and so one of the things that I'm going to teach you inside of reels that convert , even for introverts , is how to do this , how to do that , how does it make sense ? What are some things I can do to make sure that that platform picks up what I'm laying down on that video , like the platform that I actually created it in ? Or is it easier for me to create my videos inside of an app like InShot or my new favorite , capcut , right ? Is it better to create them there and then take it and , like , put it out everywhere , right , using the sound , on the individual platform ?

Speaker 1 4:59

So we're going to talk about that . We're going to also talk about what happens when I don't feel like getting on video that day . What happens when I don't want my face on video that day , because that happens to a lot of us , and I think we think that we can't have the impact that we want without our face on video , and I think that's incorrect . Yes , I always want your face to eventually be on video , but there are ways to really create an impact without our face being on video all the time as well . So we're going to talk about all of those things inside of reels that convert , even for introverts , and really this program is about taking your views to followers , taking your followers to raving fans and taking your raving fans to future clients , and that's what I want to show you in this framework that I'm going to teach you as far as your content and the content you'll put out in short form video , and then all the other fun things that you get to do with short form video as well .

Speaker 1 5:50

So I'm super excited about this program that I see the link is in for some reason . It's like popping up on my Facebook lives , but you can grab that link . And if you don't see the link , just drop reels and I will send you that link . And even though it says reels , we're going to be talking about reels , tiktok , youtube shorts , all of them , all of the above , because they're all important part of our content strategy and I want you to excel and succeed at all of them , even as an introvert . So I cannot wait for this program to start . We start on Wednesday , so I'm super excited to pour into everyone and really get micro focused on short form video with you for a week .