The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs
The Visibility Impact Show is a marketing and business growth podcast series hosted by visibility strategist Crissy Conner and produced by The Visible CEO.
Launched in 2022 as a daily broadcast, the podcast was originally titled 'The Visibility Queen Show' before rebranding to its current title in 2023. The show features over 600 episodes focusing on marketing strategy, visibility for introverts, sustainable content workflows, CEO mindset, and business growth for women entrepreneurs.
Let’s make visibility your superpower. Explore more at: https://thevisibleceo.com
About the Host:Crissy Conner is the host of The Visibility Impact Show and the founder of The Visible CEO. She is a visibility strategist and author of The Content Creation Machine Journal. Since 2016, she has advised entrepreneurs on sustainable visibility strategies. Previously known as "The Visibility Queen" (2018–2023), she rebranded to The Visible CEO to focus on leadership and massive influence.
Want to be a guest on The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs? Send Crissy Conner a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/173765719365261268e484df4
The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs
The Real Deal: How Authentic Live Videos Resonate with Your Audience [419]
•Crissy Conner•Season 8•Episode 419
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Life can often be unpredictable, but guess what? That's exactly what makes it authentic and real! This episode will let you in on how raw, unfiltered live videos can help you not just connect with your audience, but truly resonate with them. You'll learn how to turn challenges into opportunities, casually handling the impromptu ‘guest appearances’ by your pets or random objects deciding to obey gravity while you're in the middle of a broadcast. Remember, it's not about being perfect, it's about being you!
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OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni
Today's episode is being sponsored by Linley Hipps in honor of the birthdays of some very special people her dear friend Kelly Sturdevant and her late stepmother . Make sure you check out how to connect with Linley , an email marketing specialist in the Show Notes . I have always been a huge fan of live video and here's why . First of all , it is not overproduced . It is real , it is raw . Crap happens if you're truly live and not , like you know , courting then going live on stream yard . So I have found that live video really can connect me with my audience . Live video can really show my audience who I am , who I am , what I'm about , how I can serve and support them . But it also gives them a really good indicator of who is Christie when she's not on a rail , who is Christie when she's not like overthinking and typing a post , right , because we all are guilty of that sometimes . So I love the live video aspect because , okay , first of all , it's real time , unless I watch the replay . It is an opportunity for them to like feel either magnetized towards you or potentially even like not wanting to follow you , right ? So I love that . Live video , I feel like , is one of those mediums that we can attract and repel at the same time , and if you're new in your business , that's not what you want to hear , but I can tell you as somebody who's been in business since 2016 , truly , actually , 2012 , if we're talking about my other business , then it is one thing that I can honestly tell you you will learn to enjoy , even if you don't know you're technically air quote rejected right , having that rejection is protection . Repelling is protection , like those people could be nightmares later on . Or they're just not ready for what to hear , what you have to say , or they're not ready for your methodology , or they're not ready for your strategy and it would turn them off anyhow . So be okay with people not understanding you right now .
Speaker 1
One of the things that I love about one of my mentors I have now is I was actually repelled by her and I don't even know how we ended up being friends on Facebook . I thought she was so fake and she annoyed me so bad and I unfollowed her or unfriended her , and about nine months later I had done a lot of work , I had worked with another mentor and I had a lot of emotional intelligence , I had a lot of money block work done and I saw her on Instagram and I thought , oh , she's changed . She didn't change , I changed , but at the time you couldn't have told me that , because that's what I thought . I was like oh , she's changed . She's nowhere near as annoying as she was like nine months ago , but she didn't change at all . And I think that's an interesting thing that people aren't always ready for us right now , in this moment , and I do believe that live video , as an example , is a great way for people to see that true side of us .
Speaker 1
Whereas we can create a real or a TikTok , it's very surface level and it might be tongue-in-cheek , it might be pointing , it might not even be us talking . Even if it is us talking , it's a short tidbit of who we are right and obviously , if we can edit something , it's going to be the best version of who we are , Whereas a live video there may be oops , our dogs may bark . They get to see us interact and how we react to the things that happen around us that we cannot control in a live video . For example , I'll never forget the time I was being interviewed . We were on a live video and we were also recording it for a podcast .
So I told my husband I was like , hey , I'm going to do this . Can you just like , don't come up here , be quiet . He's got it . So he decided for some reason that be quiet meant , oh , she's going to be hungry when she gets done . I'm going to cook her a lunch . Well , we have a saying in my house that when we say that when the smoke detector goes off , somebody's cooking something really good , well , the smoke detector goes off . Well , one of the smoke detectors is right outside my office so it is blaring and I have to keep muting and answering this guy that is interviewing me in between . But there's like no way he's not hearing it right and I'm just sitting there pretending like it's not happening and hoping that . I hoping that you know , like what is that thing in your rear view mirror ? Like objects are closer than they appear , like I'm really hoping that , literally , this is like further away than they appear . Like he can't hear it . But I can kind of think that I had to come back and watch the video to see and you actually can hear it . But anyhow , it was like , how do you react in those moments ?
Speaker 1
Right , there was a time that I was doing a live video . I was talking about Gary Vee . There was a bookshelf behind my desk at the time and I had a jab jab , jab right hook on the top shelf . I don't know why the book falls in the middle of the live video . Well , I had a hard like wood floors so the book is pretty heavy . It's hard back it falls to the floor .
Speaker 1
It makes the loudest sound like I am petrified in this video and I turn around and then I find it so funny after I get off the live video that I go screenshot the moment where I'm freaked out and scared and share it as a post . And you keep going , even if things like this happen . My dogs have barked Another story I was reading actually jab jab , right hook to like a piece of it to my group late one night , thinking this is the perfect time . Nothing's going to be loud . For some reason , my son comes home , he forgot his key and he's banging on the door . My dogs are going like insane and everybody's cracking up on this live video . I'm like this is just like my life and I'm like I don't even know this . They're going to figure it out . I literally just ignore them and it just gets worse . But these are the types of all .
Speaker 1
That's that like who are you going to be ? Like , who are you going to be as a mentor , as a teacher , as whatever it is that you do ? Right , if somebody is going to impact or influence somebody , it's like who are you in the moments that suck , like this ? Who are you in the moments that things do not go your way ? Who are you in the moments that things are not planned ? And I think that is one reason that I got to say live video is it for me ? Because for spots , easiest piece of content to create , I go pull up my phone , hit live , go think of a crafty title or go edit it later . Right , and it's just so funny how you know maybe how I reacted . Repelled some people like , oh , she's so unprofessional , you know . But others probably thought if I ever went live video , that would happen to me , this would happen to me , this would so happen to me in my house , and they felt related and they felt connected and they immediately started paying more attention .
So if you don't have live video as a strategy , and I don't care where you go live , you can go live on Instagram , you can go live on LinkedIn , you can go live on Facebook . You can go live on Tiktok . You can go live on YouTube . For that matter , I don't care where you go live , but give your audience the opportunity to see you in an unoverproduced situation .
Speaker 1
Let them see you when everything's not perfect and you maybe are talking about something and you forget your words . Let them see you when you have notes and you're prepared but all of a sudden swirl and you think about this other story and you go off on a tangent because it just feels right in this moment and you have no idea why and it doesn't make sense . But you just fill it and you say it . Who are you in the moments that ish goes down , that it doesn't work right , when your internet sucks and people are like we can't hear . You put you live .
Speaker 1
Let them see you in these situations because when you're teaching , when you're mentoring , when you are with people in more of a close proximity , it is honestly never going to be perfect . There's always going to be something that comes up . So show them right from the beginning who you are and how you handle situations that you have no idea how they're going to happen or when they're going to happen , but you handle them like a solid leader . You handle them like a solid mentor . You handle them like a solid coach . You handle them like a solid teacher . You handle them like a solid CEO , an entrepreneur , and that is beautiful . And I do believe when you do enough live video , they're eventually going to see something like that happen and that's okay . Let them . We're building relationships through sometimes seconds , but if we can hook them in and they watch longer , they get the opportunity to experience you in a different way .
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