From So-So to Iconic: How to Make Your Content Stand Out [422]

Remember the time when you were scared to stand out, for fear of negative reactions? That's exactly how I felt during my early days in content creation, playing it safe and getting 'so-so' results. But in this episode, I bear it all - my transformation from producing forgettable content to creating compelling, impassioned content that gets people talking, and more importantly, converting.

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Transcript

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Transformation of Content Creation

Speaker 1 0:00

I'll never forget how I used to want all of my content to only create , like fans , like I wanted no one to feel uncomfortable with my content . I wanted no one to dislike my content . I wanted no one to have any like really feeling , right , because if if somebody had one feeling , somebody would have another feeling , and so what ended up happening was I was creating what I like to call so , so content , which is forgettable content and is definitely not memorable content , right ? So this went on for a really long time , especially when I was trying to get on video , because originally I just had to get on video , right , I didn't have to get on video , I got on video , but I was like I've got to make it through this without puking , like I've really just got to show up and not throw up , not make a fool of myself and just do the thing , and so that used to be the first focus . And then it was like I don't want to have haters , so I'm just going to like put out content that everybody likes , and what ends up happening ? I heard another mentor I can't remember which one , but said that it was called friend zone . So you basically get friend zoned by putting out like so , so content or quotes all the time and things like that .

Speaker 1 1:33

And so the thing was is that people loved my content , right , and they enjoyed the content , and they always got comments on the content , but they weren't buying . There was nothing that said this is a person that you should buy from . It Was like , oh , she has like it's like feel good . It's like wow , wow , wow , it's like so so , but in 24 hours they forgot about that post . In 24 hours they have maybe even less than that , maybe 12 hours they had forgotten about that piece of content , and so there was no memorability factor because I was very forgettable , I was boring and I was so so , and I realized this in my content , and I realized this by how charged and activated that I got from other people's content , right . So I would , you know , scroll my feet and like what gave me the fills , what created some type of activation from me , what gave me that feeling ? You know , like what gave me this feeling ? Like I don't know what that noise was , my dogs are doing something . It gave me the feeling of like , oh my gosh , I want to just jump in , I want to dive in right now and I want to take action on this thing , and so I had to really reverse engineer how other people were making me feel and the types of content they were putting out .

Speaker 1 3:00

I was a great content creator already , especially for other people , but I didn't want to rock the boat , I didn't want to make anybody upset , so it became very so so and boring and again not memorable , and that's not what I wanted . And so I really went through this transformation of you know , it's kind of like even getting on video in a way , because it's uncomfortable to think that somebody may have an uncomfortable reaction to your content . Right , they may not like it , they may tell you we live in a society that people really struggle just scrolling past stuff they don't agree with . They have to say something . So , you know , I had seen all these haters come out in my other mentors and things like . That was like I don't know if I want to do this , I don't know if I'm ready to do this , and I had to decide is it worth it for me ? Is it worth it for me to get a hater or two ? Right , if I can activate my audience , is it okay for me to get a hater or two If somebody makes a change in their life . You know , it's the same thing I used to say To get people on video , like if you knew , without someone buying , and even if they didn't buy or even if they never told you . But if you knew that every piece of content you put out or every video that you put out , that you were changing somebody's life , their day , their minute , their year , would you get on video . No one's ever told me no , right , and so it's always worth it . I've had very few haters , by the way , but there is like always that chance , right , depending on what your industry is and depending on what you're saying and depending on how activating something is , because just as much as activating , it can also trigger someone else .

Speaker 1 4:47

But I didn't care and I really got to separate that I'm so worried about what people think to . This is my business and I believe wholeheartedly in everything I'm saying and I'm backing it up . It doesn't mean I won't ever change my mind . It doesn't mean I won't ever evolve , but I believe in it in this moment that I'm posting it , and the reason I can say that is because I used to say only live video would grow your business and I had to change that because , hello , I did not know back in 2018 that hello , that short form video was gonna blow up the way that it did . I had no clue , no clue , no indication that that was gonna happen . So it's okay to reframe , it's okay to evolve , it's okay to grow and change your mind publicly . That's okay because it's a sign that you are growing , it's a sign that you've learned a better way and it's a sign that your audience is gonna be okay with right . But , anyhow , what I wanted was really to activate my audience and to really create what I call content with passion , purpose and potency and also proof , right Proof that I've done this .

Speaker 1 6:00

And it really started with me . First of all , walking the walk . I didn't try to sell anything that I wasn't walking the walk and already doing , cause I have actually tried to sell something that I would say I was an expert in it , but I could have been so much better in it . And it's always easier when I am like the tried and true expert with results , always , and that's all I launch now . Two years ago , I would have never tried to create a launch program , by the way , because I hated launching . I would have never , ever , in a million

Creating an Unforgettable and Iconic Brand

Speaker 1 6:33

years .

Speaker 1 6:33

Two years ago , thought I would teach how people how to sell because I sucked at it . I wasn't good at it . And I got good at it over two years and said , okay , maybe someone has a problem selling like I did and struggling with sales like I did , and maybe they want to learn from somebody that wasn't born selling . It's kind of like I wanted to learn how to create video from somebody who wasn't born with a camera in their face right , or who wasn't on like a TV show . And that's when I was looking for support . That's all I could find . I wanted somebody who was just like me , who literally struggled , who got hives , who was an introvert , who hated being the center of attention , who said they would never get on video and then they did . So I became her , so anyhow . So when I started embodying , when I started walking the walk , when I started doing all of these things and talking about everything , not only from experience , but with emotion , with results , with those qualifications things really started changing .

Speaker 1 7:40

When I started thinking about how do I want my audience to feel and what is my goal with this piece of content and not posting to post and not posting just to make everybody feel good today . It was a game changer and I believe that that is part of creating an iconic brand . I believe that is part of becoming unforgettable to your audience . I believe that not posting social content all the time it doesn't mean I never post social content . Of course everybody does right . We think it'll land . It doesn't land , but you know who it does land for that one person . That one person's has been waiting to make the move . That one person and sometimes I might tick off other people . That's not my goal , but when I activate someone to move , I'm probably going to trigger someone to unfollow me . That is okay . I was so excited when I got the analytics for my Facebook personal page so I became a professional account . I could see when people hid my post or when they unfollowed me from a post . That was beautiful because it meant that I'm being activating enough that I am going to trigger people , but I'm making them move .

Speaker 1 9:05

I , as someone who unfriended her current mentor , I unfriended her . I could not stand her content on Facebook . It drove me nuts and she really triggered me . Every time I was like why do I keep looking at this person's content ? It's doing nothing to trigger me Unfriend , unfollow , goodbye . Nine months later , after I'd done nine months of work on myself , I fell in love with her content . I loved it . I was like is this the same person ? She's changed . No , that's what I thought at first . Then I realized I changed . She didn't change . I changed . I grew up . I grew up a lot . I totally collapsed time when it comes to growing up these days . But she didn't change . I did . I know that there is this power that someone could unfriend me and follow me , block me , but see me somewhere else and realize and they could also have done the same thing , they could have had the same evolution .

Speaker 1 10:17

Are we willing to go from so-so content or do we want to go from so-so content to iconic content ? Do we want to go from being a so-so brand that when I see your content in my feed that I don't even know if it's you , to every piece of content that I see , I know exactly who this piece of content is from . I know their writing style . I know how they show up . Whether it's obviously it's a video , I know who it is , but if it's not a video , do I know ? Can I identify this piece of content who it's from ? That's part of creating an iconic brand . Whether I see your name or not , I know it's you . That is a beautiful thing , because that is memorable content . That is unforgettable content . That is an unforgettable brand . When we create an iconic brand , we are creating a brand that is seen , heard and desired , and also unforgettable .