From So-So to Iconic: How to Make Your Content Stand Out [422]

Remember the time when you were scared to stand out, for fear of negative reactions? That's exactly how I felt during my early days in content creation, playing it safe and getting 'so-so' results. But in this episode, I bear it all - my transformation from producing forgettable content to creating compelling, impassioned content that gets people talking, and more importantly, converting.

OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

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Transcript

Transformation of Content Creation

Speaker 1 0:00

I'll never forget how I used to want all of my content to only create, like fans, like I wanted no one to feel uncomfortable with my content. I wanted no one to dislike my content. I wanted no one to have any like really feeling, right, because if if somebody had one feeling, somebody would have another feeling, and so what ended up happening was I was creating what I like to call so, so content, which is forgettable content and is definitely not memorable content, right? So this went on for a really long time, especially when I was trying to get on video, because originally I just had to get on video, right, I didn't have to get on video, I got on video, but I was like I've got to make it through this without puking, like I've really just got to show up and not throw up, not make a fool of myself and just do the thing, and so that used to be the first focus. And then it was like I don't want to have haters, so I'm just going to like put out content that everybody likes, and what ends up happening? I heard another mentor I can't remember which one, but said that it was called friend zone. So you basically get friend zoned by putting out like so, so content or quotes all the time and things like that.

Speaker 1 1:33

And so the thing was is that people loved my content, right, and they enjoyed the content, and they always got comments on the content, but they weren't buying. There was nothing that said this is a person that you should buy from. It Was like, oh, she has like it's like feel good. It's like wow, wow, wow, it's like so so, but in 24 hours they forgot about that post. In 24 hours they have maybe even less than that, maybe 12 hours they had forgotten about that piece of content, and so there was no memorability factor because I was very forgettable, I was boring and I was so so, and I realized this in my content, and I realized this by how charged and activated that I got from other people's content, right. So I would, you know, scroll my feet and like what gave me the fills, what created some type of activation from me, what gave me that feeling? You know, like what gave me this feeling? Like I don't know what that noise was, my dogs are doing something. It gave me the feeling of like, oh my gosh, I want to just jump in, I want to dive in right now and I want to take action on this thing, and so I had to really reverse engineer how other people were making me feel and the types of content they were putting out.

Speaker 1 3:00

I was a great content creator already, especially for other people, but I didn't want to rock the boat, I didn't want to make anybody upset, so it became very so so and boring and again not memorable, and that's not what I wanted. And so I really went through this transformation of you know, it's kind of like even getting on video in a way, because it's uncomfortable to think that somebody may have an uncomfortable reaction to your content. Right, they may not like it, they may tell you we live in a society that people really struggle just scrolling past stuff they don't agree with. They have to say something. So, you know, I had seen all these haters come out in my other mentors and things like. That was like I don't know if I want to do this, I don't know if I'm ready to do this, and I had to decide is it worth it for me? Is it worth it for me to get a hater or two? Right, if I can activate my audience, is it okay for me to get a hater or two If somebody makes a change in their life. You know, it's the same thing I used to say To get people on video, like if you knew, without someone buying, and even if they didn't buy or even if they never told you. But if you knew that every piece of content you put out or every video that you put out, that you were changing somebody's life, their day, their minute, their year, would you get on video. No one's ever told me no, right, and so it's always worth it. I've had very few haters, by the way, but there is like always that chance, right, depending on what your industry is and depending on what you're saying and depending on how activating something is, because just as much as activating, it can also trigger someone else.

Speaker 1 4:47

But I didn't care and I really got to separate that I'm so worried about what people think to. This is my business and I believe wholeheartedly in everything I'm saying and I'm backing it up. It doesn't mean I won't ever change my mind. It doesn't mean I won't ever evolve, but I believe in it in this moment that I'm posting it, and the reason I can say that is because I used to say only live video would grow your business and I had to change that because, hello, I did not know back in 2018 that hello, that short form video was gonna blow up the way that it did. I had no clue, no clue, no indication that that was gonna happen. So it's okay to reframe, it's okay to evolve, it's okay to grow and change your mind publicly. That's okay because it's a sign that you are growing, it's a sign that you've learned a better way and it's a sign that your audience is gonna be okay with right. But, anyhow, what I wanted was really to activate my audience and to really create what I call content with passion, purpose and potency and also proof, right Proof that I've done this.

Creating an Unforgettable and Iconic Brand

Speaker 1 6:00

And it really started with me. First of all, walking the walk. I didn't try to sell anything that I wasn't walking the walk and already doing, cause I have actually tried to sell something that I would say I was an expert in it, but I could have been so much better in it. And it's always easier when I am like the tried and true expert with results, always, and that's all I launch now. Two years ago, I would have never tried to create a launch program, by the way, because I hated launching. I would have never, ever, in a million years.

Speaker 1 6:33

Two years ago, thought I would teach how people how to sell because I sucked at it. I wasn't good at it. And I got good at it over two years and said, okay, maybe someone has a problem selling like I did and struggling with sales like I did, and maybe they want to learn from somebody that wasn't born selling. It's kind of like I wanted to learn how to create video from somebody who wasn't born with a camera in their face right, or who wasn't on like a TV show. And that's when I was looking for support. That's all I could find. I wanted somebody who was just like me, who literally struggled, who got hives, who was an introvert, who hated being the center of attention, who said they would never get on video and then they did. So I became her, so anyhow. So when I started embodying, when I started walking the walk, when I started doing all of these things and talking about everything, not only from experience, but with emotion, with results, with those qualifications things really started changing.

Speaker 1 7:40

When I started thinking about how do I want my audience to feel and what is my goal with this piece of content and not posting to post and not posting just to make everybody feel good today. It was a game changer and I believe that that is part of creating an iconic brand. I believe that is part of becoming unforgettable to your audience. I believe that not posting social content all the time it doesn't mean I never post social content. Of course everybody does right. We think it'll land. It doesn't land, but you know who it does land for that one person. That one person's has been waiting to make the move. That one person and sometimes I might tick off other people. That's not my goal, but when I activate someone to move, I'm probably going to trigger someone to unfollow me. That is okay. I was so excited when I got the analytics for my Facebook personal page so I became a professional account. I could see when people hid my post or when they unfollowed me from a post. That was beautiful because it meant that I'm being activating enough that I am going to trigger people, but I'm making them move.

Speaker 1 9:05

I, as someone who unfriended her current mentor, I unfriended her. I could not stand her content on Facebook. It drove me nuts and she really triggered me. Every time I was like why do I keep looking at this person's content? It's doing nothing to trigger me Unfriend, unfollow, goodbye. Nine months later, after I'd done nine months of work on myself, I fell in love with her content. I loved it. I was like is this the same person? She's changed. No, that's what I thought at first. Then I realized I changed. She didn't change. I changed. I grew up. I grew up a lot. I totally collapsed time when it comes to growing up these days. But she didn't change. I did. I know that there is this power that someone could unfriend me and follow me, block me, but see me somewhere else and realize and they could also have done the same thing, they could have had the same evolution.

Speaker 1 10:17

Are we willing to go from so-so content or do we want to go from so-so content to iconic content? Do we want to go from being a so-so brand that when I see your content in my feed that I don't even know if it's you, to every piece of content that I see, I know exactly who this piece of content is from. I know their writing style. I know how they show up. Whether it's obviously it's a video, I know who it is, but if it's not a video, do I know? Can I identify this piece of content who it's from? That's part of creating an iconic brand. Whether I see your name or not, I know it's you. That is a beautiful thing, because that is memorable content. That is unforgettable content. That is an unforgettable brand. When we create an iconic brand, we are creating a brand that is seen, heard and desired, and also unforgettable.