Shaking Up Our Podcast Schedule for Greater Growth [425]

Are you ready to embark on a journey of transformation with me? In a bid to shake things up and avoid oversaturating my audience, I've decided to reduce my podcast episodes from five to three per week. I've been hiding behind the security of daily podcasts, using them as an easy alternative to more challenging content creation. But no more - it's time to break free from that comfort zone and venture into new territories.

Where are you hiding?

Ready to create an Iconic brand?

OMNI - Become Known, In Demand, and Confidently Visible
With a visibility strategy that works harder than you do.

OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni 

Website: thevisibilityimpactshow.com

Brand: thevisibleceo.com 

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Transcript

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Speaker 1 0:00

It's the first Monday in September and I think this is the perfect day . This may not be a Monday Minute episode , but it is definitely the perfect day to make an announcement , and that is I am going from five day a week podcast to three days a week , so this podcast is going to be Monday , wednesday , friday , moving forward , and there's a lot of reasons I decided to do this , and here's a few of them , and I think it's just worth noting that , when it comes to your business , you get to make changes the way that you see fit . First of all , the thing that first hit me was Gary Vee had a conversation on Instagram and he was applauding Disney for pulling back on Marvel and I think it was Star Wars movies , and he said it was basically over saturated , meaning that there was too much information , right . And so I got to thinking about this and I was like , am I oversaturating my podcast audience ? I mean , it's every single day . There are ways you can hear from me every single day , even on weekends in my programs , and it just felt to me , it just felt more aligned to go to a three day a week podcast . Does that mean I'll ever come back to five day ? I don't know . Does that mean I'll ever go down to one day ? I don't know . Right now , in this moment , three days feels really really good .

Speaker 1 1:22

The second reason that I want to do this is gonna be really funny , but I want to be transparent with you and I think that's only fair , and that is I feel like sometimes it's easier to create a podcast episode than it is to hit the go live button . I feel like sometimes it's easier to create a podcast episode than it is to create a reel or a TikTok or a carousel or a piece of content , and so , therefore , I think that sometimes I use my podcast as a way to hide . Now , you can take that whatever it's worth . I am very visible . I show up very , very consistently , but if I could be putting this into content where I'm driving more traffic to my podcast , where I'm driving more traffic to the things that I do , that , my friends , is a way bigger investment of my time than doing a five day a week podcast . Now , that does not mean that you were gonna get gypped on any episodes .

Speaker 1 2:28

There are 424 episodes , I think , before I'm recording this already , that you can binge , so if you've listened to all of them . First of all , I want you to just know I appreciate you more than you could ever know , because that's a huge deal to me . But also it's going to be an opportunity to really dive deep into the episodes , that I want to get a little bit more strategic in the episodes . I want to get a little bit deeper in because I won't be doing one on Tuesdays and Thursdays now , and then also , for those of you who feel like there's no way I could keep up with this podcast , maybe this is a little episode future casting that will help you realize that you can . So how is this going to work ?

Speaker 1 3:16

So Mondays are going to continue to be Monday Minutes . Every once in a while there could be a Monday Minute that's not five minutes . It could be an episode . That's not a Monday Minute . But for the most part , mondays are going to stay Monday Minutes , which are going to be short and impactful and a great way for you to start your week . On Wednesdays , it is always going to be me , always me , and then Fridays , if it's either going to be me or it's going to be me and a guest . So it's going to be super simple Mondays , monday Minute get started for the week Wednesdays , it's going to be me , and then Fridays , if there's a guest , it'll be me and the guest If not , it will just be me . So it's just a way to compact a little bit a lot of the information that I give you .

Speaker 1 3:58

Sometimes I do multiple episodes on the same topic just so that we can really talk about it in a different way . I am open to any feedback that you have on me . Going from five days a week to three days a week , I still want to remain consistent and I still want to remain my word in what I'm doing and how I'm doing this . But to me right now in this season , it feels really , really good to go down to three days Now . By the end of September I could be like I miss doing this five days a week . I'm going back to it and I might , but for now , we're testing it . We're going to try it out , we're going to see what happens and I am excited to have you along for this journey to see what happens with me .

Speaker 1 4:37

So I want you to think about something , as I am being vulnerable and as I am being real with you Is there something that you're doing that is causing you not to do something that you could be doing more of , whether that is podcasting , whether that is . I'm doing a lot of typed out content and not a lot of video content . I'm doing a lot of this and I could do a lot of that , like , just think about it and be honest with yourself . And I think it's great when we can step back and just visually look and say , okay , I'm pretending like I'm analyzing somebody else's business and I'm looking at what I'm doing . Can I fix this ? Is this something I can fix ? Take the emotion out of it and where are the holes ? What's not happening ?

Speaker 1 5:21

Because you're choosing to do the podcast and again I'm not saying this to me be forever . It may just be for a month , I don't know . We're going to see how it happens , but I have a feeling that there's going to be a lot of things I'm going to want to say and you may hear me from me like bonus episodes during the week while I'm doing the three days . But we'll see what happens . I want to take you on this journey with me and I'll obviously let you know at the end of September what this looks like . Did my numbers increase ? Did they decrease ? Like what happened . So join me on this journey and let's see what happens , and I will see you on Wednesday , my friends .