Breaking Free From the Numbers Game in Business! [427]

In this episode we tackle the intricate world of personal power and self-validation. Imagine breaking free from the shackles of needing validation and being driven by numbers. Jump in and start your transformation.

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Transcript

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Power of Trust and Letting Go

Speaker 1 0:02

When it comes to this online industry , we have a major problem when it comes to numbers and when it comes to waiting , and this is a whole episode about personal power , and this was in my memories today and I want to read it to you because I think it's that powerful If you're building a business for longevity , there is no urgency that puts you in immediate lack . Also , I'll add ego . Trust the audience that buys when they first meet you , and also trust the audience that takes three years to say yes to you . That is a very , very powerful statement . There are a couple things when it comes to trust that I think we get to talk about in this whole thing . That also has a lot to do with personal power . For instance , do you trust your audience ? Do you trust that your audience is going to pay ? Do you trust that the right people will always find you ? Do you trust that people will keep their commitment to you ? Or do you believe that there's always going to be somebody that's not going to pay their bill ? Yes , it's the fact of life , yes , it is going to be true , but if we think , oh , they're not going to pay for this , or it's kind of like the same thing when we price something that , if I don't believe that somebody's going to pay for this , guess what ? They will not pay for this . It will show up in everything you do . And when it comes to numbers , we always are very we have this number problem . We have this number problem when it comes to number of followers , number of friends , number of sales , number of likes , number of comments , number of views . And I'm going to say this there's two things that have been . You know , if I want to create a freedom-based business , I cannot lead my life by worrying and stressing about because that's not freedom , right ? And when I let go of the numbers , when I let go of waiting , it was a game changer for my business and we talked about this a lot in the Iconic program .

Speaker 1 2:29

Like , is an iconic brand literally sitting around worrying about how many views they have ? Is an iconic brand sitting around worrying about how many people are commenting on their content ? No , no , they're not . They're also not worried that she got two times the views that I got , right ? We're not worried about that . If we are creating an iconic brand . I use this an example in the training . But like , is Oprah worried about that ? Is Beyonce , is Taylor Swift . No matter of fact , taylor Swift . If you go to her Instagram account , she has her comments turned off . You actually can't even comment . You can like , but you can't comment . That's how much she cares about comments .

Speaker 1 3:13

Also , there's this whole thing about you know managing them . I get it , but it feels like in business , we create this business and we're gung-ho and we're so excited and then we try to sell something and then we're refreshing our screens , we're looking at our watch , we're literally waiting at our desk for somebody to say yes to us , to validate us , to make it , to prove to ourselves that we know what we're doing , and I want you to literally take a step back and just be like can you not validate yourself ? Do you think Taylor Swift needs all those people to validate her that she's a songwriter ? Do you think that she needs all those people to validate her that she can sing , that she can fill a stadium ? No , she does not Go back to her old music before she was filling stadiums and see what she says . And I think that is a huge disconnect , because when we show up waiting right like I'm just waiting on somebody to buy this , that proves to me that it's the right price , that it's the right name , it's the right thing that my audience wants . Right , like I'm just waiting . So we spend our business lives waiting on other people . And remember that quote I just read that I said a year ago can we hold the standard for the people and trust our audience for the people that buy when they first meet us , but also the people that take three years to buy from us ? Can we ? Can we understand that everybody's on a different trust level , that everybody's on a different cycle , that everybody's on a different financial money mindset right ? Can we trust that ? Can we trust ourselves that I'm going to show up , no matter what ? I'm going to show up if one person joins , or if a thousand people join . I'm going to show up if nobody joins , and I have done that ? Go back to any of my videos where I talk about the first web . I called it a webinar back then in 2018 . Nobody showed up . I did . I showed up for others when they didn't show up for themselves , and I will continue to do that in my business .

Speaker 1 5:41

I think there's this thought process that once you've made it , once you've hit six figures , once you've hit multi-six figures , whatever that you always have people pounding down the walls to buy your offers . That's not true . It is a consistent action on my part . It is a consistent showing up Because you know what , just as easily as I've created an iconic brand and I believe I've created an iconic brand just as easily as I've become unforgettable I can also become forgettable . If I walk away from social media for 30 days , it's going to be really hard for me to sell . If I become inconsistent for six months , it's going to be really hard for people to remember who I am and why they want what they say they or think they want from me . It's going to be really hard for me to position myself . It's going to be really hard for me to be top of mind . It's going to be really hard for all of those things right , much less saying that I want 100 people in this program .

Speaker 1 6:53

I had to realize that numbers were . I couldn't believe actually how much numbers meant to people until I went to cancel or went to change my Instagram account . But that's who you are . No , it's not . I'm not a 10,000 Instagram account . That's not who I am , but you work so hard to build that . Okay , I can do it again , but are you sure you want to do this , chrissy ? Yeah , I'm sure .

Speaker 1 7:27

I think doing that was very exciting at first , and then I had to learn how to stand in my own personal power and forget about the numbers , forget about the posts that nobody liked , forget about the posts that nobody commented on , forget about the sucky views . I had to move forward and believe that I knew what I was doing and believe that I knew I was making a difference in people's lives , whether they validated me with a comment or not , because at the end of the day , I got to decide on that new account . Am I waiting ? Does that mean I got to get this account to 10,000 before I've made it and can validate myself again , or am I validating myself right now ? It's a beautiful thing . Actually , I don't care how many followers I have . I don't care how many views I have .

Speaker 1 8:28

I am the social media strategist who used to look at her numbers multiple times a week , if not every day , and now I probably only look at them , maybe once a quarter maybe , and normally it's because somebody says something like hey , are you noticing decreased likes or comments ? And I'll be like , oh , I don't really know , let me go look at that . But we feel so validated , especially in a service-based , social media strategist world . That's what we do for our clients . Right Numbers mean that we're moving in the right direction . So , hello , how do I become so detached from my own numbers and my own business ? Because I'm making sales Not that I have this I need 20 people in every program , or I need 50 people in every program to make it worth my while . No , I just whoever's going to buy is going to buy .

Speaker 1 9:29

I don't wait on people . I don't wait on people to validate me with their credit card . I don't wait on people to validate me with showing up to my live calls . The call is there . I trust that you're going to watch it . If you bought it , I trust , if you can't make the time , I do it live . You'll show up for the replay . You'll show up for yourself .

Speaker 1 9:54

I trust that when it comes to my audience , it's hard for a really a lot of people . Even I find myself sometimes going back to the number thing and I have to correct myself . Be like wait a minute . Do I need proof ? Do I need validation ? Is this an ego thing ? Can I separate that and show up for the people who did say yes , the people who did decide to sign up . Stop allowing numbers and waiting on somebody else to buy or somebody else to like or somebody else to watch or somebody else to comment to validate you .

Power of Detaching for Personal Success

Speaker 1 10:51

One of the most beautiful things that will actually attract more people to you is when you literally detach yourself from that . When you detach yourself from that validation , from that proof , and you validate yourself . Some people call that confidence and some people call that I'm sure of myself . At the end of the day , I call that personal power , because I'm standing here believing and knowing without a shadow of a doubt that I know what I'm doing , that I can get my clients results their results are my qualifications and then I can get my own results , which also are my qualifications . I have belief and I have certainty . But I have not always had these things . I had to build them . I had to work really hard and , just like I tell my clients , if you don't have the belief in certainty , bar of mind until yours is there . My mentor used to say that to me all the time . It was a beautiful thing .

Speaker 1 11:57

So the question is can you ignore the numbers ? Can you keep going even if the numbers aren't what you want them to be ? Can you keep showing up knowing that that one person is watching , knowing that somebody is going to get major , have a major transformation over the way that you show up and the things that you do and the things that you say ? Can you believe that with certainty ? Or do you need that instant gratification , that constant validation to keep moving to the next phase of your business , because there are going to be sometimes that are truly .

Speaker 1 12:33

We all have dips , right . So when I have a dip , does that mean I'm not worthy ? When I have a dip , does that mean I don't know what I'm doing ? No , strategically , I can look back and see that I'm probably not doing something right , or I'm being inconsistent , or I haven't talked about the thing I'm selling enough . I'm like , yes , I can step back and look at that very strategically and very , again , detached . It's not about me . It's about how I'm showing up . It's not about me . It's about what's my strategy and what am I implementing and what am I doing . It's not about me . It's about my belief and my certainty . And how am I showing up ? Do I believe that this is going to be life changing or do the thing that I say it's going to do when I sell it . Can you detach from others validating you , from others being your proof and others determining whether you keep moving forward in this business or not ?