Boosting Your Content Strategy for Sales from Raving Fans [432]

What if your content strategy is holding you back? What if simply showing up and being visible isn't enough? Having created over 20,000 pieces of content and spent more than 10,000 hours on video content, I've learned that strategy is key to conversion. Let's explore the evolution of content creation, discuss why tactics that worked five years ago might not be effective now, and dive into insights from various content creation programs and mentors.

Raving Fans 2.0 yes please https://thevisibilityqueen.com/ravingfans

OMNI - Become Known, In Demand, and Confidently Visible
With a visibility strategy that works harder than you do.

OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni 

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Transcript

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Speaker 1 0:01

I know a lot about content and here are some things that I can honestly tell you . Number one you can't just like show up and be visible all the time without a strategy . I mean you can . However , what you're going to find is that showing up to show up is not going to convert . This is somebody who has created over 20,000 pieces of content for myself and clients , someone who has done over 10,000 hours of video content . Both of these are really crucial and have shown me exactly what works and what doesn't work .

Speaker 1 0:39

Now , how I taught content five years ago is not how I teach content today , because it evolves like everything else in our industry . In the online world , it evolves as we go and we move forward . So , over 20,000 pieces of content , over 10,000 hours of video it has taught me a lot . Now , the 20,000 pieces of content is not just mine . I used to have so many clients who posted every single day , sometimes multiple times a day so I've created a lot of content . But even if I went back and looked at all of those clients now and , let's say , I started doing client content again , I would not do it the same way that I did them , because what worked then isn't working now . This is why I love talking about creating raping fans .

Speaker 1 1:30

Our content is the foundation of our business . It is the number one thing that most of us please tell me , most of us are or should be consistent with when it comes to marketing our business online , right ? So if our content is that foundational and we literally build our business , let's think about it brick by brick if you're a brick and mortar right , or customer by customer , or one piece of content at a time . Do we not think that is important ? Do we not think that that is an important thing that we should be working on ? I honestly take every single content creation program . I can get my hands on Every mentor that I have that's had one . I'm in , Do you know why ? Because there's always a takeaway that I have . There's always something that I can learn , there's always something that I can implement and then add that in to my content strategy moving forward .

Speaker 1 2:26

So the question is when is the last time you upped your content game ? When was the last time you added in a new strategy ? When is the last time you went and did something and literally walked away and felt like a million bucks ? Because you felt like you had a strategy . You felt confident in the content that you were putting out because you know this lands . This is making so much sense . And you know what happens when you're confident in the content that you put out . It's this crazy thing your audience starts to become much more confident in you . They see how you're showing up . They see how you're lit up when you post that piece of content . Even if you're not on video , people can tell by the way that you write something . Is this person in alignment right now ? Am I getting all the warm and fuzzies from this piece of content ? You can't fake it . I mean , you might be able to for a while , but not for long .

Speaker 1 3:16

So the question is when is the last time you upped your content game ? When was the last time you upped your content strategy ? When was the last time you actually looked at it and said is this in alignment with what I do now ? Is this what I want and how I want people to perceive me online ? Is this attracting raving fans ? Is this attracting sales ? These are all great questions that we get to ask ourselves , and literally not because there's anything wrong with me or you , but really just look and analyze . Is this doing what it's supposed to be doing , or do I get to make some changes ? Do I get to make some edits ? Do I get to work on this ? And again , this is all about just looking at it and being like , okay , this isn't working . This has nothing to do with me , but I get to work on this , I get to improve on this .

Speaker 1 4:05

I think we should always be improving our content strategy , or marketing strategy , and ourselves strategy .

Speaker 1 4:11

Also .

Speaker 1 4:11

We should also be working on ourselves and all that unsexy stuff , but those three things are crucial .

Speaker 1 4:17

So if you have an opportunity to up your sales game I mean sales can be good , but maybe there's still not where you want them to be , or maybe there's like one little tweak you need to make your content . Maybe it seems like it's converting or people are liking it , or maybe they're not liking it at all . Maybe you're not getting any sales when you put out that offer . There's some kind of disconnect there and in the raving fans program , we're going to work on that and figure that out . This is a four week program because it is no joke . It is not like let me throw up some content prompts for you and go yes , I'll probably give you content prompts , but we're going to talk about the foundational parts of your business , the foundational parts of your content strategy that are going to help you create raving fans . So when you do have Black Friday offers out there into the world , or holiday offers , that you are actually going to start seeing some movement , and who doesn't want more of that ?