Monday Minute: What's Having a Raving Fan Like? [434]

In this quick Monday Minute, I share the details of what it's like to build and leverage  raving fans, even in a world that's increasingly noisy. Let's deconstruct the myth of instant gratification of likes and comments, and uncover the real treasure - people purchasing from you without prior personal interaction.

Raving Fans 2.0 https://thevisibilityqueen.com/ravingfans

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Transcript

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Speaker 1 0:00

Someone asked me what does having a raving fan feel like , or what is that experience like , and so I thought this would be a great time to talk about it on today's Monday , wednesday . So there was this phenomenon back in 2021 , when I opened up my inner circle in January . I started talking about it in December . Funny thing was is that I actually lost my ad account in the last week of my launch . I wanted 20 people in my inner circle and I wasn't there and I thought , because of my ad account being shut down , it would affect me . So I lowered my goal to 15 people . I think I was like nine or 10 at the time and I just said you know what ? I'm visible . I can totally like just be more visible during this last week of launch and I can do probably more coverage than I can with just ads or with the ads . So and sometimes I think that , looking back , this was like genius of me to do this because , honestly , if I knew the ads were running , would I have shown up as more as much ? Probably not .

Speaker 1 1:16

So people started joining my inner circle with no calls that I did not know they were on my list , but we don't know everybody on our list , right ? Especially when your list starts getting bigger . You're not gonna know everyone on your list . There were several people that joined that I had never had a conversation with , not a DM . They didn't like . I think the first conversation I might have had was when , if they replied to an email and said I'm interested in hearing more , or I wanna sign up , or I just signed up , and so I found this so fascinating because we forget even today , my friends , even today . There's so much more noise today than there was even in early 2021 , 2019 , like so much more noise . But the thing is , one of my coaches said this and she said there's a lot of noise but there's not a lot of competition . Not everybody's in it for the right reasons , and I couldn't agree more , and so that was like one of my first experiences . Was somebody buying , right at the time , the only high ticket that I had in my world , and it was a six month commitment at the time . Now it's a year , but it was a six month commitment and it was very interesting to me the people that were joining . Then the same thing happened in April , when I launched again . The same thing happened in July when I launched again and it was just a beautiful trajectory . And then I opened up my first membership , my second first membership , because I said I would never launch a membership again .

Speaker 1 2:49

When I tried to do that in 2018 , 2019 , because it bombed , because I wasn't visible , did not have raving fans , nobody knew who I was , and so , again , my goal was 25 . Oh , going back to my goal , I actually ended up having 21 people sign up and my original goal was 20 . Remember , I lowered my goal for my inner circle to 15 because I was scared and I didn't think I could do it , and then I ended up going to 21 with no ad account . So that was that . So my goal for my membership in nine months later was 25 people and I signed 25 people , and I think it's just one of those things that I had no idea . Again , a lot of these people were paying attention , a lot of these people were watching , but I didn't know that and this is what I believe a raving fan is a hot member of your audience that's watching and paying attention to everything you do , but you may never know , you may never get that instant gratification . That's why I say , when people say , well , nobody watched my video . Somebody's watching your video . Sorry , don't believe it . Even if you have zero views , that is a glitch in Facebook system . Somebody is watching that video .

Speaker 1 4:01

I do believe that and I have gained raving fans from every single platform I've been on . It's not just Facebook , it's not just Instagram , it's not just TikTok , it's also Pinterest , it's also YouTube , and they've went to other platforms . This is why I talk about diversifying your platforms , because they've literally found me on one and then went and binged more content on another , and this is a beautiful thing that I see as a trait of raving fans . Again , I am an introvert . I talk to introverts . Of course , I'm gonna attract a lot of introverts . I also attract extroverts who struggle with getting on video , but I do attract a lot of introverts who are not gonna comment on stuff , who are not gonna give me Instagramification friends , and so I want you to really think are you the same way ? Are you pausing and stopping and assuming you don't have raving fans because nobody's commenting ? But maybe you just haven't put that offer out yet , or maybe you've been trying to sell and no one's buying because we actually don't have raving fans and we get to work on that .

Speaker 1 5:06

That is why I created the raving fans program . Last year was the first year we did it . I have so much more to add . It is a four week program . We're adding and ignite your assets because I wanna just start you out with success and the massive amount of content that I can give you . So I'm super excited about what's happening , about what's coming . And remember , having a raving fan doesn't mean they're always commenting on your content , but the real test is are people buying that you've never spoke to before ? That , my friends , is how you know you have raving fans .