Monday Minute: What's Having a Raving Fan Like? [434]

In this quick Monday Minute, I share the details of what it's like to build and leverage  raving fans, even in a world that's increasingly noisy. Let's deconstruct the myth of instant gratification of likes and comments, and uncover the real treasure - people purchasing from you without prior personal interaction.

Raving Fans 2.0 https://thevisibilityqueen.com/ravingfans

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OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

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Transcript

Speaker 1 0:00

Someone asked me what does having a raving fan feel like, or what is that experience like, and so I thought this would be a great time to talk about it on today's Monday, wednesday. So there was this phenomenon back in 2021, when I opened up my inner circle in January. I started talking about it in December. Funny thing was is that I actually lost my ad account in the last week of my launch. I wanted 20 people in my inner circle and I wasn't there and I thought, because of my ad account being shut down, it would affect me. So I lowered my goal to 15 people. I think I was like nine or 10 at the time and I just said you know what? I'm visible. I can totally like just be more visible during this last week of launch and I can do probably more coverage than I can with just ads or with the ads. So and sometimes I think that, looking back, this was like genius of me to do this because, honestly, if I knew the ads were running, would I have shown up as more as much? Probably not.

Speaker 1 1:16

So people started joining my inner circle with no calls that I did not know they were on my list, but we don't know everybody on our list, right? Especially when your list starts getting bigger. You're not gonna know everyone on your list. There were several people that joined that I had never had a conversation with, not a DM. They didn't like. I think the first conversation I might have had was when, if they replied to an email and said I'm interested in hearing more, or I wanna sign up, or I just signed up, and so I found this so fascinating because we forget even today, my friends, even today. There's so much more noise today than there was even in early 2021, 2019, like so much more noise. But the thing is, one of my coaches said this and she said there's a lot of noise but there's not a lot of competition. Not everybody's in it for the right reasons, and I couldn't agree more, and so that was like one of my first experiences. Was somebody buying, right at the time, the only high ticket that I had in my world, and it was a six month commitment at the time. Now it's a year, but it was a six month commitment and it was very interesting to me the people that were joining. Then the same thing happened in April, when I launched again. The same thing happened in July when I launched again and it was just a beautiful trajectory. And then I opened up my first membership, my second first membership, because I said I would never launch a membership again.

Speaker 1 2:49

When I tried to do that in 2018, 2019, because it bombed, because I wasn't visible, did not have raving fans, nobody knew who I was, and so, again, my goal was 25. Oh, going back to my goal, I actually ended up having 21 people sign up and my original goal was 20. Remember, I lowered my goal for my inner circle to 15 because I was scared and I didn't think I could do it, and then I ended up going to 21 with no ad account. So that was that. So my goal for my membership in nine months later was 25 people and I signed 25 people, and I think it's just one of those things that I had no idea. Again, a lot of these people were paying attention, a lot of these people were watching, but I didn't know that and this is what I believe a raving fan is a hot member of your audience that's watching and paying attention to everything you do, but you may never know, you may never get that instant gratification. That's why I say, when people say, well, nobody watched my video. Somebody's watching your video. Sorry, don't believe it. Even if you have zero views, that is a glitch in Facebook system. Somebody is watching that video.

Speaker 1 4:01

I do believe that and I have gained raving fans from every single platform I've been on. It's not just Facebook, it's not just Instagram, it's not just TikTok, it's also Pinterest, it's also YouTube, and they've went to other platforms. This is why I talk about diversifying your platforms, because they've literally found me on one and then went and binged more content on another, and this is a beautiful thing that I see as a trait of raving fans. Again, I am an introvert. I talk to introverts. Of course, I'm gonna attract a lot of introverts. I also attract extroverts who struggle with getting on video, but I do attract a lot of introverts who are not gonna comment on stuff, who are not gonna give me Instagramification friends, and so I want you to really think are you the same way? Are you pausing and stopping and assuming you don't have raving fans because nobody's commenting? But maybe you just haven't put that offer out yet, or maybe you've been trying to sell and no one's buying because we actually don't have raving fans and we get to work on that.

Speaker 1 5:06

That is why I created the raving fans program. Last year was the first year we did it. I have so much more to add. It is a four week program. We're adding and ignite your assets because I wanna just start you out with success and the massive amount of content that I can give you. So I'm super excited about what's happening, about what's coming. And remember, having a raving fan doesn't mean they're always commenting on your content, but the real test is are people buying that you've never spoke to before? That, my friends, is how you know you have raving fans.