Finish the 4th Quarter Strong - You Have Time Let's Go! [441]

A fourth quarter push to set you current quarter and 2024 up for success.  The 5 things I am doing and recommending my clients do to finish strong.
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Transcript

Speaker 1 0:02

If you were to ask me what I'm going to be doing to really prepare for the rest of the fourth quarter, we have 83 days. If you're watching this live or listening to this live, we have 83 days. Maybe less than 80 days when you listen to this, but we still have plenty of time, and what I see so often is that, well, first, second and third quarter did not go the way that I wanted. So I'm just going to give up and I'm going to start on first quarter of 2024, strong and fresh, and I'll be ready to go and here is where the mistake happens right, even if you still don't reach your goals that you want which I do believe you can in 2023, everything you do right now, you are setting yourself up for success, the first quarter of 2024. And that is huge, and I think we get to remember that. And so I want to take you through what I'm going to be doing and what I will be suggesting everybody in all my programs and my clients be doing as well, because I think this is so important when it comes to growing our business and finishing this year strong Again, hopefully reaching your goals. That's always what we want, but, even so, setting our 2024 up for success. So the first thing I would do is I would tighten my content. I would tighten my content, I would post like I mean it. I would post like I love my content, because I do love my content right, and so I don't want to participate in all the other noise going online and if you did, she's Everywhere. The free masterclass I did.

Speaker 1 1:47

I'm going to share something with you. So this is kind of the stuff that happens every 60 seconds online 66,000 photos and videos are being shared on Instagram, 10.4 million viewing minutes on Instagram, 140,000 users are visiting a business page on Instagram, 510,000 comments are being posted on Facebook every single minute, 293,000 statuses are updated every 60 seconds, 167 million TikTok videos are viewed every single minute. 5.7 million Google searches happen every minute, 18.8 million texts are being sent every minute, for over $4,000 is being spent on Amazon every single second and 694,000 video hours are viewed every 60 seconds. Now, I'm not sharing this with you to freak you out and to stress you out, but to let you know there is a lot of competition or there's a lot of noise online. I don't believe there's a lot of competition because I do not believe everyone is in it for the right reasons. Let me say that again. There is a lot of noise online. There is not a lot of competition because not everyone is in it for the right reasons.

Key Steps for Success in 2023

Speaker 1 2:59

If you are in it for the right reasons, if you are in it to serve and support your person right and you're not in it only to increase your bank account, you are going to have more success. You're going to have that passion to come through if you allow that passion to drive the content strategy that you're putting out there. It is so crucial that, if you have not nailed your content strategy, that you find a way to do that, because that is how you're going to end this year strong and again set yourself up for success in 2024. Your daily content builds your business and if you are not taking that as serious as you should, it's time to rethink it. And here's the thing I am a content strategist. I've been creating content since 2012. I will never, ever be stopped improving Ever. I think you should up your content game at minimum once a year, but I think you should relook at it every single quarter. It is that vital to your success as an online business owner. It is that vital to your success as an e-commerce or a freaking mortar business. It is that vital that you are consistently upping your content game, just like you're upping your sales game and your launch game and everything else. All of those things are very, very important. If you have not updated your content strategy, if you have not ever worked to improve your content strategy, it's time to start, because I believe, consistently, you should be attracting raving fans every single day. You should be attracting new ones and you should be converting the ones that you already have on your feed. You're already followers. You should be converting them.

Speaker 1 4:40

Number one that's the number one thing I would do to finish 2023 strong. Number two I would show up as consistently as possible on video. It is crucial that you show your face. Our faces build like no one trust so much stronger than anything else that we can do. You can tell by this video if I really mean what I'm saying or if I'm literally telling you one thing and I'm doing another. I can tell you that I came on this video to tell you about this because I am so freaking convicted. I want to give you this knowledge for free because I want you to have success. I want you to reach your goals in the fourth quarter, even if you've done nothing that you wanted in quarter one, two and three. It is still possible. You're not too late in the game. So are we going to show up on video? Are we going to get visible? That is so important. It builds like no trust faster than anything else can when it comes to social media and all that noise we talked about a minute ago.

Speaker 1 5:51

All right, number three, I would work on my belief, I would work on my certainty and I would work on my knowing every single day. And that means not listening to the mean girl on your head telling you can't do something. That means not listening to your brain who is trying to keep you safe. It means going out there and knowing and believing that you are the ish, my friend, that what you do and what you do for your audience and you have for your audience, will serve and support them to change their own life in some way. But you have to believe that first. You can't expect your audience to believe that and to be on board if you don't believe that first. It is the unsexiest work ever, don't get me wrong. It's not sexy. But you know what is sexy. Knowing you're the ish and then the cells follow, that's sexy. Standing in your personal power and people feel that energy and they want to be in your proximity. Feeling that energy and wanting what it is you have to offer, wanting to learn from you that's sexy, all right.

Speaker 1 6:58

Number four I would find a way to stretch my comfort zone every single day, every single freaking day. And here's the thing A lot of people think because I do some crazy things. You don't have to do crazy things like I do. Stretching your comfort zone every single day Do you know what that means? That means when you don't feel like posting a piece of content, post a piece of content anyhow. That means when you don't want to walk up the stairs. You'd rather take the elevator, take the stairs. It doesn't always work just in your business, but pushing and stretching ourselves every little opportunity we get. It does have to be some big thing like 100 live videos in a month. You don't have to do crazy things like that. You don't have to bungee jump. You don't have to literally go from selling like never selling or never putting out a sales post to posting a sales post every single day. You go to one a week and then two a week. Stretching yourself doesn't mean I'm like literally like bungee jumping and giving myself the major anxiety that comes with that. It means that I am stretching that comfort zone a little bit every single day, a little bit more, a little bit more, a little bit more. 80% of our results come for 20% of our actions. I don't need you to do something crazy. I just need you to do a little teeny comfort zone stretch every single day. Stretch it out like you stretch your body.

Speaker 1 8:27

Number five goes along with what I just said. But five is I would sell something every single day. If you're like no, I cannot do that. Chrissy, are you crazy? Well, first of all, let me give you permission, because you are a business owner and this is not a hobby. Therefore, you are allowed to sell every single day and it serves and supports your audience when you do that, because then there's an exchange of energy and they really mean it when they buy. If you're like, no way, I'm not selling every single day, here's what I would say, because that might be too much for some people who don't sell ever at all, I would say try three days a week. Try selling three days a week. You don't even have to sell on your feed. Sell on your stories. After you've created raving fans. They're going to your stories anyhow.

Speaker 1 9:21

Sell on your email list, but just try it three days a week If you're like, why don't you even email my list that many times? Do it in a PS at the bottom. Make it really simple. We think that everything has to be just this big, huge, scary thing. If we just do little things, little things start coming back to us. Little things start happening. But the question is are you going to do these five things? Tighten your content strategy. Love your content and mean it when you put it out there.

Speaker 1 9:54

Show up as consistently as possible on video and getting visible, working on your beliefs, certainty and your knowing, and stop listening to your brain. Who's just trying to protect you. It's trying to keep you safe. But you're fine. You've got this. Number four stretch your comfort zone every single day. Number five sell every single day.

Speaker 1 10:12

If that's way too much, then let's start with three days a week. Who's got this? Who feels that this is possible? Who feels that they can go and start this right now? Yes, I'm doing this live on a Monday night and you can absolutely get up tomorrow morning and start this on a Tuesday. Come back and watch this again and again, and again and again, and get your motivation on and go do the thing.

Speaker 1 10:41

Finish fourth quarter strong Again, even if you don't hit your goals, which I believe that you will come so much closer if you do these things. Really do them, but it will set your first quarter 2024 up for so much success and that's what I want for you. Who's in? Are you doing all five? Are you doing four of the five? Are you doing three of the five? Are you doing two of the five? If you're only doing one, tighten your content strategy, 100% tighten your content strategy.

Speaker 1 11:13

If you need help with your content strategy, check out Raving Bands 2.0. It's the whole entire month of October that we are doing this. We also have the sold out AF framework coming up in November. We have the Black Friday Accelerator. So I have tons of things to help you create amazing content, create amazing offers, sell and do it all with ease and not feeling selzy in the process. If you need information on any of those, reach out to me and I would love to serve and support you. But get that content strategy tightened up, my friend. It is the most important thing that I can tell you. That has set my business up for success, and the reason is is because I never stop improving it, ever.