Cutting Through the Online Noise [442]

What if you could unlock the secret to creating compelling content that not only grabs attention but also turns interest into sales? As the holiday season, including Black Friday, approaches, the online space becomes increasingly competitive with soaring ad costs. This chat is your golden ticket to standing out in the crowd and securing your success through the power of content creation. This is about more than just getting found online; it’s about what your audience discovers when they find you and how it makes them feel - intrigued to stay or urged to leave. 

OMNI - Become Known, In Demand, and Confidently Visible
With a visibility strategy that works harder than you do.

OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni 

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Transcript

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Speaker 1 0:00

There's something that happens every single year called Black Friday holiday sales . We see it every single year , and in the paid advertising side of business , we see ad costs increasing . Right , because there is not enough space . Right , there's more competition and there's a lot of noise online . There's a lot of noise to cut through , and so if you think you see a lot of ads on your feed right now , you'll see more the closer we get to those holiday sales .

Speaker 1 0:34

And the thing that we forget is that there are a couple things that we forget . Number one we can set ourselves up for success right now by creating really tight content , content like we mean it , content that we're proud to put out because we feel like that piece of content that we wrote , like we fill it in our soul . Right , we're very convicted when we put that content out , and so it's very important , and this is why I'll never probably stop teaching content creation , because it's very important . It is the number one thing that is going to attract your ideal person , whether they find you from that free content . They find you through PR means , they find you through a reel , they find you through your YouTube channel , they find you through a paid advertising . It doesn't matter how they find you . It's what happens when they find you . What do they find ? What do they see ? What is there for them to consume ? What are they consuming ? Are they going to stick around ? Are they going to want more or are they going to run away ? And that is a very important thing that you get to ask yourself when you are creating content . We never know when someone is going to come in . Is that the first piece of content that they're going to see ? Is it the 50th piece of content that they're going to see ? Is it the piece of content that's going to make them want more or to make a purchase ? Again , we don't know how they're going to come in , when they're going to come in . But the question is do you feel like the content that you're creating is setting you up for success For Black Friday , for holiday sales , for whatever cash injection you're going to try to create in your business , or whenever your next launches ? The time to start was like yesterday . The next best time is today and really to start creating that content that converts , that converting content that , even if it doesn't create a sale today , it's setting you up for success for when that person is ready for the next thing .

Speaker 1 2:36

I call this creating raving fans , basically turning your audience into a hot audience , ready to buy , ready for what's next , ready for what the next thing is that you offer , and we do that through our content . Like I cannot express how important this is again , whether it's our social media content or email content or our website content , it's all very , very important and when we look at the big puzzle pieces of our marketing strategy , it all should fit together very , very nicely . It should all be very , very cohesive , it should all make sense and it should also be all very , very congruent , meaning , if I go to a different platform , you're not somebody else Like your content should change a little bit , but the content should be very , very congruent from platform to platform . We see this a lot of times in ads , where someone will click on an ad but then they go to the landing page or the website and it doesn't make sense . There's no congruency there , so they don't do anything because they're like I feel like this is something totally different than I clicked on . So people want familiarity . We build trust through familiarity and we do that with a really tight , conviction-centered content strategy . So if you're ready to cut through the noise we get to tighten our content , and it should be something that we improve every single day , just like ourselves right , just like our launches .

Speaker 1 4:00

All of those things are vital to our business , vital to business growth , vital to business success , and they are things that we should be improving on . It's not every single quarter , at least every single year . So when was the last time you upped your strategies ? When is the last time you created better sell strategies ? We have raving fans going on right now . We have the sold-out AF framework coming up in November . We have the Black Friday Accelerator right now . There are so many pieces to the puzzle that can support you in your business right now , in this fourth quarter , to end it very , very strong and start 2024 out unbelievable . It all starts today If you say yes . It all starts today if you choose for it to be . It all starts today if you're willing to take the action . The question is , what are you willing to do and what are you not willing to do , and are you happy with the results you're getting now , or are you thinking that it's time to start improving what I'm doing ?