What Feelings Do You Hold About Selling? [455]

Do you have a negative or positive thought when I ask you about selling your offers?  Hold onto your headphones because this episode is about to change your tune. My goal with today's episode is to flip the script on how you feel about selling.

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Transcript

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Navigating Sales and Selling Mindsets

Speaker 1 0:02

We have so many big feelings , I think , when it comes to selling , and what I have found with myself , but also with my clients , is that when things we are selling , we're not focused on improving or worrying about sales right , if they're coming in , it's not top of mind for us , but if they're not coming in , it's very , very top of mind for us . And so there's a lot of , again , big feelings with this , and so what I see is I'm afraid of being salesy or I'm not selling anything . Okay , why aren't you selling anything ? How many times you talked about your offer ? Well , a couple of times . Okay , that's not enough . I see selling being compared to gross car salesmen One of my I don't know if I would say I don't know if I would say it was gross , but I felt like a time that I couldn't say no was years ago . I was walking in the mall and running to get something and I got pulled to one of those kiosks and , literally before I knew it , I had $600 worth of stuff that I didn't even need . And again , nobody twisted my arm , but I felt like I had to buy , and I think a lot of us as the buyer right we get . So we have so many feelings as the buyer and most likely when it comes to selling , we want to stay as far away as possible from a bad buying experience that we've had , which also puts us in this box , because it also holds us back from putting ourselves out there to sell the thing .

Speaker 1 2:04

First of all , I want to give you full , 100% commission permission that , as a business you are supposed to be selling , you are allowed to sell . You are allowed to have a period of time where you give a lot of value . You're allowed to give value every single day and you're also allowed to sell every single day . You're allowed to sell once a month . You're allowed to sell once a quarter . You're allowed to sell once a year . You get to decide what that looks like . You get to decide what your prices are . You get to decide all of those things . Yes , you may need support from a mentor with some of that , but you get to decide what would work best for me .

Speaker 1 2:57

Just because I'm on this journey right now of selling every single day does not mean you have to sell every day . I think you are allowed and I think you can , but maybe you're not there yet . Maybe you're not even selling once a month , so you're like there's no way . There's no way I could go from once a month to every day . I couldn't have started out in this business selling every single day , and I think sometimes too .

Speaker 1 3:26

It's this funny thing , because we forget that we're actually selling ourselves every day . Whether I'm dropping a link or asking you to buy something or not , I'm selling myself . Every single day I choose to show up . I'm selling you on me . I'm selling you on my expertise . I'm selling you on my beliefs . I'm selling you on my leadership . I'm selling you on all these things .

Speaker 1 3:52

You get to make the decision every time you see my piece of content or maybe it's the first time you've ever seen my content and you get to decide in that moment yes or no , follow , unfollow , follow unfollow , attract or repel . What are they doing to me ? And that gets to be okay . I was reading a book recently if you've been following on my stories , you probably saw but one of the things that they encouraged people to do was stop selling , at least stop putting yourself in a selling mindset , meaning I have to sell , I have to sell . I have to sell , make money . I have to sell , make money . I need to know how to sell and blah , blah , blah these things and to put yourself like become the buyer .

Speaker 1 4:47

And I was like that's a really good shift because , technically , when it comes to our content strategy , we are supposed to become the buyer or become our audience or our ideal person , right ? At least put ourselves in their shoes and understand what they're going through in this moment , what their desires are in this moment , what they're afraid of in this moment . So the same thing can be said when it comes to selling right . Can you become the buyer ? But not judging it by your one horrible or maybe multiple horrible experiences that you've possibly had as a buyer ? But it took me a really long time to get over that and I'm not going to be able to say that I'm a buyer . I would say it was like a bad buying experience . Again , it was my decision . I'm the one who gave my credit card . They didn't like rip it out of my hands , but I felt like I had to right .

Speaker 1 5:45

And we get to look at that more clearly as , first of all , if you're selling from a place of serving right and you know there's so many people out there Like I know there's so many people out there who are struggling bringing in revenue , whether they're not selling the right thing , or they're not selling enough , or they're not talking about the offer enough , or they're not visible enough , or they don't have raving fans . There's a lot of things that go into play when it comes to actually doing the process of selling , but the question is Are you actually doing the act of ? Do you when you look at your audience and , of course , now I have a hair on my face when you look at your audience , do you know that you can help , serve and support them so much more on a deeper level if we just had that exchange of energy ? I told my inner circle when I first started it that people pay to pay attention like they really do need to pay to pay attention . Some people will get things from a freebie , but most people really need to be invested and all in , and so one of the first trainings in January of 2021 that I taught them was something that I had already given away for free . They all were like what ? It blew their minds . They could not believe this training , and so a couple weeks later , I told them it's like , actually I've taught this for free , not in a training like this , but in bits and pieces . I've already taught this for free in my free group , but you never bothered to pay attention to it because it's not as valuable when there's not that exchange of energy .

Selling and Supporting Audience Importance

Speaker 1 8:00

The same thing is true when it comes to selling right . Like I want so badly to serve and support my audience with their sales , I can throw out a bunch of content , prompts to sell , to help you sell , but most people won't even use them . If you go through my entire podcast , there's a lot of detailed selling information . It's not packaged nicely , it's not a framework . It's a different experience when you pay for said things . And also , this is I'm about to teach selling in a way I've never taught it before , because , after selling for over a year , every single day , I've learned a lot . Launching for 24 months , I've learned a lot and I want to support my audience with that .

Speaker 1 9:00

So how bad do you know ? How much do you know that you can really serve and support your audience if they just said yes to themselves ? And when people don't buy ? This is a great question to ask yourself . When people don't buy , are you mad because you don't have the money in your account ? Or are you sad because you don't have the money in your bank account , or are you sad because you know how much this could have served and supported them and their growth ? It's a great question to ask yourself and a great question to end this video . Are you upset because you don't have the money in your account or because they're not going to get the growth that you desire for them to have ? Because you know that if they did your training , if they did your program , if they bought your product , if they whatever right , it could be so life-changing for them . But they have to decide . Is this a yes or no for me in this moment ?