Mastering the Black Friday Frenzy! [459]

Get set for a blockbuster Black Friday! We're peeling back the layers on how to make the most of this shopping frenzy. It's not just about sales, it's about visibility, creativity and having fun! Tune in as we discuss the benefits of video content and unconventional strategies that create post-Black Friday purchasing excitement. The secret to effortless selling during the holiday season? It might just lie in bundling your pre-existing offers.

In our second half, we shift gears to help you make Black Friday an absolute blast for you and your customers. We share insights on creating genuine scarcity, curating incentives that truly resonate with your brand and customers, and injecting a dose of fun into pricing strategies. Plus, we explore unique ways to design your offers for maximum impact. Remember, Black Friday is no ordinary day, so why should your offers be? Let's extend this shopping extravaganza's success with repeat sales and new offers. So buckle up and get ready to transform Black Friday into a success story for your business.

OMNI - Become Known, In Demand, and Confidently Visible
With a visibility strategy that works harder than you do.

OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni 

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Transcript

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Preparing for Black Friday

Speaker 1 0:01

I have been thinking about today's episode for like the last 48 hours . I've been super excited about what I'm going to share with you because I think it's so important to be prepared for Black Friday . Maybe as a buyer and a seller , right , I think it's really important as a business to be super prepared for what is happening . If you're listening to this live a week from this episode , the first thing is , I think everyone gets to know when it comes to Black Friday is that you don't have to sell anything during Black Friday . You absolutely can , but I think sometimes people feel like they have to do Black Friday . I hope , by the end of this episode , that you really feel like this is something you really want to do and you're not just doing it because everybody else is doing it . I think that's the wrong reason . I think there gets to be a lot of fun when you do Black Friday . I think you should be having fun when you sell anything , no matter what day of the year it is . Even if it's January 16th I don't even know if that's a special day but I think , no matter what day of the year that you are selling , I think it gets to be fun and we get to have fun with it and we get to have playfulness with it . I think we get to do so many things , even if it's not Black Friday . I think number one I think you get to do something because you really want to , you really desire to and you really want to have fun with it . That's my first suggestion for your Black Friday offer is do something you're going to have fun with . Have fun with it , enjoy the process , enjoy what you're selling and let your audience see that you're enjoying what you're doing . But I think that we also get to realize this is the time of year that there's a lot of stuff going on . We have Thanksgiving , black Friday , small Business Saturday , cyber Monday , giving Tuesday , we have the start of Hanukkah , we have Christmas , we have Boxing Day , we have January 1st coming up , new Year , new Year , new Year , new Year . There are a lot of opportunities for selling . However , again , you don't have to do Black Friday unless you want to . But I believe that people are buying all the time , not just during Black Friday , not just during special sales , and I think you get to do what feels really good to you during Black Friday .

Speaker 1 2:58

Here's the other thing there is no one right way to do Black Friday . There is not a real wrong way to do Black Friday . There's not a real right way to do Black Friday , but I do believe that there are some things that can help lead you to success . Let's say that you're going to have an offer for Black Friday and you're offering it on , actually , whatever that date is the 24th I think I think you should be visible right now . You should be putting yourself out there right now .

Speaker 1 3:31

I don't think you should wait until Friday , because what's going to happen on Friday ? There is way more noise on Friday . The ads are going insane . Facebook is trying to find places even Instagram places to put all these ads that people are paying for and they obviously want the ad spend right , so they're going to find places for that . So where is your organic content going to go at the end of the line ? So I don't think we should wait until Friday to be like putting ourselves out there and getting ready .

Speaker 1 4:04

This is the same thing I talk about when we talk about launching . You are always launching . You're always selling for Black Friday , right , if you think about it . You're always selling . You're always selling yourself . So have you been showing up ? If you haven't start showing up now . The best time is yesterday and last week and last month , but the next best time is today . Video content is still going to get more traction than anything else . Get your audience excited if you're going to do a Black Friday . Get them on your email list . Get other ways for you to present this information to them besides just social media , because social media is going to be full of more noise than normal and it's going to be really hard to just be seen , especially if you're only doing it for one day . So have another option Put out a post today . Who wants all my Black Friday information ? Who wants to be notified when Black Friday offers drop ? Make sure that you're putting yourself out there today and tomorrow and all the rest of the week before Black Friday gets here , because they're more likely to see that post than they are anything that you post on Friday . So start getting prepared today , today , today , today .

Speaker 1 5:19

The next thing is that I believe and I've been talking to my inner circle about this and I have been talking about to my program members about this find ways to encourage purchasing after Black Friday . Coles is really good at this . How many people shop at Coles and you get Coles cash and you go back to buy more with your Coles cash . Like , you may only get $20 Coles cash , but you can buy something for $50 , right and only spend $30 . So think of creative , genius ways that you can create additional sales after Black Friday . Can you incentivize someone ? If you purchase this today , during the month of December , you get $10 off . If you purchase this today , you get a credit for any of my programs in 2024 . Again , how can you encourage repeat sales ?

Speaker 1 6:19

The other thing is that I think that we can do new things . If you're an online-based business , we can do things that we haven't created yet . Maybe we have new offers coming in 2024 . They can put a deposit down now . Maybe our prices are changing in 2024 . And we can have them put a deposit down now for prices , like , basically , lock in 2023 prices by putting a deposit down now , but it doesn't start till 2024 . Genius , right ? So many good ways to do this .

Speaker 1 6:58

The other thing that you can do is programs and things that you've done as an online business . You can bundle things . So you can bundle things you've already created and create a new experience with them , meaning it can be totally evergreen hands off you buy at Boom , or it can be like here's a bundle , I'm going to give you 30 days to catch up and we're going to do a Q&A all together so you can bring all your questions . So you're doing all these things you've already created and then you're having a live experience at the end and obviously any of your previous program members that purchase that let them in on the live experience too . Right , if you're a product based business , again , bundles are great .

Speaker 1 7:45

We talked about this on one of my program wide calls like , even like gifting . Right , if you're a product based business , gifting them something for free when they spend over X amount , or giving them again a coupon for to use another time to encourage additional cells . You got to think about , like Bath and Body is so good at that . Victoria's Secret pink , like Coles all those places are really really good at giving you a coupon or Coles cash or something to incentivize selling or , sorry , incentivize buying after Black Friday . Sometimes they even have like you can only use it through these dates . Right , your business , you get to do what feels good to you and what you want . But that's just a really cool strategy to encourage additional cells .

Speaker 1 8:35

I think the other thing is is that we get to decide like , okay , I'm going to do Black Friday , but what if Nobody buys my offer ? How am I going to feel about that ? Am I just having fun and so I'm not attached anyway ? Right , I'm going to be okay whether people buy or not ? And I think that's a really good question to ask ourselves . Am I going to make it mean something If I don't sell anything or don't get the results that I want or I think I'm going to get during Black Friday week ? This is a really , really important question . Am I going to make it mean anything ? Ask yourself that and really check in with yourself before you do a Black Friday offer .

Speaker 1 9:30

Okay , the other thing is that who's getting the details first ? Are you giving the dates to your Black Friday to your Facebook community first ? Are you giving it to your email lists first ? Are you incentivizing and awarding the people who watch your stories ? Do they get the Black Friday offer first ? Do you have a podcast ? Do they get the offer first ? I love rewarding those people that are on my list , the people that I put out a post I don't know a couple of days ago and said who wants my Black Friday offers first . Like the people who said yes , the people who said yes to my email list , the people who watch my stories , I am going to give them my offers first , 100% . They get first , first come , especially if there's only a limited amount .

Speaker 1 10:24

Let's talk about this . I think it's really cool when you only have a certain number of things . However , let me be very clear . Don't say you have a certain number of things , but actually you have 100 of said things . Or you would be willing to sell 100 of said things , but you're only saying you have 10 . Limit things when it is actually true . This is great for when , let's say you do one-on-one or done for you services , clearly you have a capacity . You can only take so many . Be truthful in that . But if you have a done for you program or a Evergreen program and you could literally sell a thousand of them tomorrow , don't say you only have 10 available . Okay , I think there is so much opportunity for Black Friday . I want you to really truly have fun with it .

Speaker 1 11:30

The other thing I suggest is , obviously I suggest video content , but I also suggest how can you stop their scroll . I don't mean meaningless content , throwing it out there , but really how can you get them to pay attention ? Do you know what your audience really desires ? Do you know what they need ? Do you know what really serve and support them , while also , again , having fun with what you're selling ? Stopping their scroll can be a headline , a hook , but it could also be that I just have my pom-poms in here . Normally I have my pom-poms , but I just have some pom-poms that I'm grabbing your attention in the first beginning of the video . When we do things like this , it does stop the scroll , but we have to have something really powerful that we're saying , because otherwise we'll still lose them . If you're stopping someone's scroll , make sure that it's worth it . Make sure we have the words to back it up . I think that's really , really important . We never want to waste anybody's time .

Speaker 1 12:41

The other thing is someone just said this . I watched a video and I thought this was so , so good and she said make sure your Black Friday offer strengthens your brand and doesn't weaken and I'm going to add , cheapen your brand . And here is a really good thing . So I would never , ever , put my inner circle , which is the highest level , to work with me . It's not going to go on 50% off during Black Friday . Why ? Because , first of all , I have people not paying 50% off . So how would that look ? Because they're going to want it on the 50% off deal too right . But also it just cheapens the experience . How many people ever go to coals and pay full price for something Like , no , you're not going to go pay full price for anything in coals because , what do you know , if I don't buy it today , next week it'll go on sale . So I do think that there are opportunities for close proximity containers . I do think that those should not be going on sale or on special .

Speaker 1 13:53

If you remember , I said at the beginning of this episode , you could always do something like claim 2023 pricing , but with the deposit now , before the prices increase in 2024 . Something like that is a much better idea . Or let's say , you have a program and you sold a lot of it . Maybe it's a membership bonusing . Get a 30 minute call with me , get an hour call with me when you pay in full for the year . Bonusing and things like that are another great idea to not cheapen or lessen the price of something that somebody else has paid for , but also give them some proximity to you . It's a bonus instead .

Effective Black Friday Strategies That Are Fun

Speaker 1 14:30

So while we're having fun with selling Black Friday . Make sure that it feels really good too . It feels really good and it honors our brand . It really lifts up our brand and it doesn't cheapen our brand or our programs that people already invested in and already paid for . So , yes , scarcity is super effective when it's not fake . Today I dropped on my email list a 24-hour offer that ends at 7 am on Friday . It's for real . It's not happening after that . There's not a certain number that I'm selling , but it's for real . It's really 24 hours , and after that you can't get the bonus right . So , again , make sure that when you do something in a scarcity mindset , that it truly is real , that it truly is real and it really makes sense .

Speaker 1 15:29

Now there are some fun things that you can do . You could say the first 10 , get it for this price . The next 10 , it goes up $5 , $10 , whatever . So you can also do a breakdown of something like that and make it fun . But it's not like I'm only selling this . You can buy it in the 30s , but in the 30s it's going to be $20 more than it was the first 10 that bought it . So there are a lot of fun incentives . You can even do 24-hour blocks For this 24 hours it's this price and it goes up . There's a lot of fun things that you can do . I don't remember who did this , but I remember hearing this one time was a really cool strategy and I think that you would have to have a lot of work or somebody in the background to do this on the funnel , but I think the first person that bought it it was like $1 , and you never got it for that same price . So every time somebody bought the offer , it was $1 more , but it went up to a really high price . But it was a cool strategy .

Speaker 1 16:25

So again , have fun with Black Friday . Don't do it because you feel like you have to Do it , because you want to have fun . You want to create a cash injection , or you want to create awareness and sell products and pre-sell your offers that are happening in 2024 . There's so many fun ways to do this and I just love being creative , I love being different and I love doing me during Black Friday , because that is the most fun when it comes to business , when it comes to selling , when it comes to all of those things that we love to do and share with our audience . So have fun . Make sure that it's aligned with your brand , make sure that whatever you do doesn't cheapen your brand , but have fun with it above all .