Black Friday Week Bonus: My Fave Sales Strategies [461]

This is a bonus episode. Full of my 4 favorite tips and also 4 of the Black Friday offers.

Check out https://thevisibilityqueen.com/bf2023

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Transcript

Speaker 1 0:02

It is Black Friday week, and so my question is are you ready? Are you ready for all the possibilities? Are you ready to have some fun? Are you ready to put yourself out there? Are you ready to get these offers for Black Friday that you're offering to your audience? Are you ready to get them visible? Okay, so this is the way this video is going to run. I'm going to give you four Black Friday tips and I'm going to tell you about four Black Friday offers that I have. So you're going to want to watch all the way through and write these down, because I think these are going to really support you as you are selling during Black Friday. So the first thing I want to tell you to do during this week whether you've already started your Black Friday sales. You're waiting till tomorrow, you're waiting till Friday, whatever that looks like, it doesn't matter. It doesn't matter Any time during the holiday you can use these tips.

Speaker 1 0:57

Okay, the first thing is have fun. Like, seriously, if you have a lot of pressure on you, if you have a lot of stress on you, there's going to be this energy that, when you're trying to sell that, your audience is going to like, feel like something is off. They're not going to be like, oh, I don't like her energy. I mean they might, but most likely there's going to be like I'm just. This doesn't feel aligned for me. So the more fun that you can have when it comes to putting your offers out there and inviting your audience and giving your offers visibility, the more excitement they are going to have as well. So when we are excited, that is contagious right. When we are freaking out, in lack and when we are worried, that's also contagious Right. So, again, people feel your energy when you show up. Like the things that come out of our mouth is like 7% of the way people receive, like our body language and so many other things play a much bigger part than the words that come out of our mouth or the words that we're typing. Okay, so, number one have fun. Make sure you're in a great energy when you put that post out, when you go live, when you create that real, when you get on stories, because it is so crucial to sales at any time of the year, but especially right now.

Speaker 1 2:27

Okay. So I said I'm going to do a tip and I'm going to talk about an offer, so this, the offer that I want to talk about that goes so well with this have fun is the fabulous duo of insta story strategy and real set convert. Why? Because these two, these two programs, played a huge part in how I run my business. I am in stories every single day. So many people don't know how to utilize stories or they say, well, I don't even watch other people's stories, so why would I want to do stories? Because that is where your raving fans go to find out more about you and you can find the scenes. But you can also sell every single day For my introverts. I feel you, If stories would have been around in 2016, that's where I would have started, because they disappear in 24 hours. But also, reels that convert, even for introverts, is another great program because it's really teaching you the content strategy to get your reels out there to convert into sales.

Speaker 1 3:28

These two programs we did them in July and August. They've both got updates already. I think I did both updates in October and most likely they will get another update before the end of the year, meaning I just add on trainings and things that I'm doing and things that I'm seeing working. These are $77 and they are available after Black Friday. They're going up extensively because I've put so much work and effort in these two programs and I know the value is so much higher than what I'm selling it for. So $77 for those. The link to access all of these offers is also going to be up in the description. So grab that Stories was one of my absolute favorite courses. It taught me so much. Yes, Awesome, I love that. I love that.

Speaker 1 4:13

Your second tip for Black Friday is this this is a problem that I see way too often and it's a problem I see about people giving up. First of all, you cannot talk about your offers too much. Any time of the year you cannot talk about your offers too much, but especially during Black Friday. So let's talk about what we have during Black Friday. We have ads increasing. My ad costs are increasing across the board for clients, everyone because there's much less space.

Speaker 1 4:45

What is going to get the priority on your feed during Black Friday week? Raise your hand if you know the answer. The answer is ads, because your posts aren't making Facebook any money, but those ads are. In fact, I plan on doing the course again because it was fire. Yes, Love it. So ads are going to get the priority. Ads are going to get the priority because Facebook is going to make a crap ton of money Facebook, Instagram, Metta. They're going to make a crap ton of money from ads this week, so of course, they're going to be prioritized in the feeds. So what does that mean? That means we couldn't talk about our offers enough in the first place, but we definitely can't talk about them enough now.

Speaker 1 5:32

Now, what I want is strategy and purpose behind when we talk about the offers, not just throwing it up. Go click the link here if you're ready to buy. But we're really talk about what does it do? What is the transformation? Why did you create it? Like, get personal with your offer and let your audience see that. Let them see that the results that people have had with that offer, because that is going to get them to a faster yes than anything else. Take advantage of your email list. Yes, emails are going to be coming in in droves as well. However, when they identify your name, oh, the algorithm may not serve them your piece of content, but guess what, when they identify your name in their inbox and they love you and they know you and they're a raving fan they're going to click on it. This is another reason to be putting in stories. Not everybody uses stories. Go back to offer one that I talked about.

Speaker 1 6:19

But also, at the same time, whatever happens, especially if you don't get the results that you want, don't make it mean anything. This is the biggest problem that I see. We make things mean something Like I suck, I'm not good enough, my prices are too high. And that's never it, ever, rarely it. A lot of times we want to make it mean something because it gives us an out, it gives us a reason to quit, it gives us a reason not to talk about that offer anymore, it gives us a reason to not sell that offer. But most likely you just didn't talk about it enough. Most likely, you just have more work to do.

Speaker 1 6:58

We get to separate that and look, here is the true problem. It's not me, it's not my pricing, it's not the name of the offer, it's just I didn't explain it well enough. We get to acknowledge that as we go through the process of selling, what I want you to do is use everything that happens during Black Friday as data drama data. Did I get where I wanted? Did I sell as many as I wanted? Okay, if not, let's look at it. Let's look at it. Let's literally separate myself from.

Speaker 1 7:32

Okay, Chrissy, over here, girl, you weren't as visible as you could have been. You didn't talk about those offers enough. You didn't describe them in a good way, with tight messaging for your audience. You get to work on that. Let's find a way to work on that. Okay, let's get back to work. It's as simple as that. Not like you, suck, Nobody wants to buy from you. Don't tell yourself that story, because that's a lie, right? It's like what is the truth? What is the truth? Could I improve On my strategy next time? Heck, yes, I can. I can always improve. It's just understanding that and then accepting it as a challenge and going forth with it. All right.

Black Friday Strategies and Offers

Speaker 1 8:12

The second offer I want to talk about is the Omni VIP Mini Mine. This is a new offer that I am creating for 2024. Many of you know what Omni VIP is and if you don't, it's the All Access Pass. You get everything. Meaning, if you buy that, don't go buy the $77 offer I just talked about, because it's included in the Omni VIP program. If you have purchased Omni VIP programs, reach out to me and we'll talk, because, obviously, if it's included, I'll give you a different rate for this. But the Omni VIP Mini Mine is All Access Pass and one call a month. So up to 10 people we will take in this program and it's one call a month and it's in the evening. Now why is it in the evening? Because I have people in other countries who struggle to get on my calls during the day and there are people who are too busy Whether they have a full-time job or their main business is keeping them busy during the day and they would rather do a call in the evening. So the call will be once a month in the evening. There will be many other bonuses I drop with this, but right now that's what I am offering and is a great opportunity to have strategy, to have me in your back pocket, to have me as accountability because Omni VIP itself is a very self-led program and this gives you that little bonus of having me and strategy once a month for a Mini Mine call and depending on how many people we have, everybody will get an opportunity to go. I plan on the call being an hour, but if I need to go an hour and a half with you once a month, we'll do an hour and a half as long as people have questions, as long as I can serve and support people, and that program is $333 a month this week. It is going up to 444 after this week. So if you want in, make sure you check out that link in the description for the Omni, VIP, Mini, Mine.

Speaker 1 9:59

Okay, you're a third tip for this Black Friday. Okay, Are you ready for it? While we're having fun, which is number one, why we are not making this mean anything, which was number two. Number three is what if this is a temperature check? Okay, I didn't quite get the sales I thought I was gonna get this week. So do I have the raving fans that I thought I had? Or is this an opportunity and a notice to me to check in with myself and say I could probably tighten up a content strategy? My audience is pretty cold and lukewarm and I get to make them hot. I get to attract more of a hot audience, which I call raving fans, because those are the people that are ready for more. They're ready to be in closer proximity with you. They're ready to say yes to the things that you have to offer. They're ready for more than the free stuff you put out on your Instagram or your Facebook feed. They're ready for more right. So what if Black Friday offers we use as a temperature check? Okay, where do I need to tighten my content strategy, my visibility strategy, my offer strategy? Everything is data, not drama. So what if this is an opportunity for me just to look at it as a whole and say, okay, I see where I can improve? Or, talking with your mentor, where can I improve? This isn't what happened. What I wanted to happen and what I wanted to achieve didn't exactly happen. So where are my holes? Where are the holes in my business? And that is the perfect intro to talk about my third offer for Black Friday.

Speaker 1 11:48

So many of you know that I have an inner circle. I have one-on-one clients, I have done for you clients, and I am currently in a certification program because I want to support my clients at a higher level, Meaning that if I can have all the greatest ideas and strategies in the world as a business owner, but if I have blocks, if I have things that are causing me to hold me back, I am not going to be able to be as successful as I want to be. And so that's where private coaching comes in. I am taking two private coaching one-on-one with you also get a lot of other bonuses with this, but I'm not going to clutter this conversation with that. You can DM me for any more information. However, private coaching is where you get me one-on-one. We do six weekly calls in a row and then after that it's every two weeks, because after we do the six weeks of let's figure out what your goals are, how I can support you, you get to implement right, You'll be implementing in there. But that way, the calls when they go every two weeks, it gives you two weeks to get things done. It gives you two weeks to really work on your goals, and so it is a six-month commitment. It is $1,111 a month and you can take that pricing right now if you deposit a $500. So you just pay $500 deposit to claim that pricing will start in 2024. We might be able to start earlier if you want, but most likely 2024, because 2024, that pricing is doubling a month. So it is going to 2222 a month in 2024, because I will be certified officially on January 14th and have all my hours in and all of those things. So I really want to serve and support you in a deeper level If you feel like private coaching and you need that one-on-one access, more handholding, more strategy specific to you. So that is happening. And again, to get that pricing, it is a deposit and then we'll start the payments at the end of December, early January for moving forward, and the payments will be less once you put that 500 deposit down. So that is private coaching. There are two spots for that. Ok, All right.

Speaker 1 13:59

And your fourth tip for Black Friday is find a way for repeat sales, Like, find a way for them to buy from you again, Not just that offer right now, Coles is really really good at this. Coles, what happens when you spend what? $40 or $50? They give you Coles cash, right, they want you to come back. How can you do this with your audience? How can you do this with your customers so that they're not just in for that one thing but they want more?

Speaker 1 14:32

One of the things I did back in May or June of this year, we did the Next Level you program and at first it was going to be a masterclass, but I knew I wanted skin in the game in this, so it was $77. And it was a three-day masterclass. It went very, very deep and very, very life-changing and I took that $77 and allowed people to use it as a credit towards something else that was more right. So you could put this towards a $111 offer and get $77 off. So I encouraged additional sales after the offer, right? So how can you position this in your business? Can you give them a coupon to use in effective January 1st to save X amount? Can you give them Cole's cash, Chrissy's cash, whatever you want to call it for yourself to again encourage them to come back and buy Again? This works for product-based businesses. This works for online businesses. You just get to decide how this looks for your business and what works well for you. And, on that note, the final Black Friday offer unless I have potentially two more that might drop on Friday, but the final Black Friday offer is Actually. I'm going to remind me to say something after this.

Speaker 1 15:52

The final Black Friday offer is to design your own offer. Meaning, Chrissy, I love a lot of what you said, but none of that sounds perfect for me and I am so self-led. I know what I want. I know what I want and I want you to price it for me and tell me what that would look like. So there is a form at that link that you literally go create your own offer. You design your own offer, you tell me exactly what you're looking for and I will return an offer to you and you have a certain amount of time to say yes. And that is so fun for me, because so many times I see my mentors offer something I'm like, oh my God, if you would like offer like telegram access with this, I would love you. Yes, I'll pay for it, but it would make my life so much easier and it is one of the most beautiful, beautiful, beautiful things reminder to say something Okay, all right, and here is the deal. So, because there are two more potential offers, if you purchase the OmniVIP MiniMind, if you purchase the private coaching, or you design your own offer and accept it, I will throw in whatever the other two potential offers that I'm creating on Friday. So any of those. So offer two, three or four. Not the Raving Fan or not the sorry, the duo of Instastory Strategy and Reels that Convert for Introverts. Those are, it's just a standalone program. But any of the others I will throw in the Friday offers if, depending on what they are. No, not depending on what they are, I will throw them in on any of the other three offers. So if you purchase those before those others are announced, you'll get them automatically. So I'm super excited.

Speaker 1 17:38

I hope you have an amazing Black Friday week. I hope you take these suggestions and I hope they serve and support you as you work forward to get your offers visible. This week. You get visible this week. You put yourself out there, you're talking about your offers, Like, I hope you just have so much fun with the whole process and really, really, just again, it is all data, it is not drama. Enjoy the process, have so much fun, learn from it, think about what you can do better to improve after Black Friday. But don't make it about you that like, oh, I suck or my prices are too high or any of that stuff. It is never, ever, ever that. Yes, there's always things we can do. It typically has to do with visibility, marketing, messaging, creating raving fans yes, all of those things we always should be improving on. But don't make it about you. Don't make it dramatic. Don't make it drama. Make it data and you will find so much more success in what you do.