The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs
The Visibility Impact Show is a marketing and business growth podcast series hosted by visibility strategist Crissy Conner and produced by The Visible CEO.
Launched in 2022 as a daily broadcast, the podcast was originally titled 'The Visibility Queen Show' before rebranding to its current title in 2023. The show features over 600 episodes focusing on marketing strategy, visibility for introverts, sustainable content workflows, CEO mindset, and business growth for women entrepreneurs.
Let’s make visibility your superpower. Explore more at: https://thevisibleceo.com
About the Host: Crissy Conner is the host of The Visibility Impact Show and the founder of The Visible CEO. She is a visibility strategist and author of The Content Creation Machine Journal. Since 2016, she has advised entrepreneurs on sustainable visibility strategies. Previously known as "The Visibility Queen" (2018–2023), she rebranded to The Visible CEO to focus on leadership and massive influence.
Want to be a guest on The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs? Send Crissy Conner a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/173765719365261268e484df4
The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs
Monday Minute: Capacity [464]
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Are those limits you're feeling real or are they self-imposed? I found myself not only taking on a demanding certification but also managing a successful business, and I can tell you, it's far from impossible. Listen in as I reveal how I went from dreading the workload to confidently handling multiple tasks, and how this experience has reshaped my perspective on capacity.
OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com
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Today's Monday Minute, we're going to talk about capacity and we're going to talk about the things that we think we can do, and I think we have a problem either on one end or the other. The one problem with capacity is some of us take on way more than we can do or we should be doing, and others of us are maybe most of us we're taking on a lot, but we're taking on the wrong things and we actually have more room to do the things that really matter than we would ever imagine. This is a great example. Back in July, I signed up for a coaching program. We needed 250 hours of all the work. There was training. There is, I think, accounted 42 coaching calls. That had to happen in that amount of time, but we couldn't start the coaching calls so after we got some of the training. So I think our coaching calls started in the end of September. Our peer coaching started the beginning of September. So we were like four weeks ahead, but we had to complete all these coaching calls to have 250 hours, and I've written one paper already, I've done two assessments already. But this isn't like I don't have a business. I already have a business. So I'm adding all of this on top of what I'm already doing. Putting out a new program at least every month, running my mastermind, running my one-on-one boxer clients, running my ads clients, like all of this is on top.
Speaker 1So, looking back, as soon as I signed up in July, I thought what is wrong with you? You are insane. This is there's no way. You're never going to get this done. And I think I didn't really know how much was involved when I started, you know, I thought, oh, it's a course, I keep up with courses, it's not a big deal. No, no, no, no. I do action after all my courses. But it's not like you have to do X amount. This is for a full-on certification and, matter of fact, two certifications is what I get out of the end of this. And then there's a third certification after that, but there's obviously more training to do after that.
Speaker 1But when I realized, oh my gosh, I'm going to be spending four hours a week on coaching calls, like I'm getting coached by a peer, I'm coaching a peer, I'm coaching two case study clients, right, and I was like that's every week. That's not on top. That's not including prepping for the calls and follow-up and my other things that I have to do, but also learning, because I had to get these hours in right, and so when I started looking at it, I was like I don't know what I've done. There's no way I'm going to be able to do this. And I started psyching myself out and what I realized was we can do pretty much anything we put our mind to.
Speaker 1I have not only completed 42, or sorry, let me do the math 30 something. I have eight more to go. Basically. So the 42 coaching calls I have eight to go. I have 20 hours left and I still have to write a paper. I still have to create a 45-minute master class. I also have to create a document on how I'll use the framework with my own clients and a couple other things an assessment.
Speaker 1But it's even funny. I started freaking out about the master class. Literally, I could go live in 20 minutes after I do this podcast and create a master class. I could literally just go teach. But I was freaking out about it because it was like, oh, I'm getting graded on it. Right, somebody is grading me on this.
Speaker 1But I think it's funny how we literally psych ourselves out for things. We look at the big picture and now, looking back I'm like, oh my gosh, I lived my life. I traveled three times. Two times I've done this. I've been available for all my daughter's senior events. I've been to every game except one, when I was in Destin running a retreat. But this is the thing.
Speaker 1At the beginning, I didn't think this was possible. I was like I'm not going to have no life, I'm not going to be able to do anything I want, and that's all such a lie. The capacity was there because, when we think about it, 80% of the stuff that we do is not building the business. 20% of the stuff that we're doing is building the big business, and I think that's great to remember, because so many times we are actually Hurting ourselves because we're taking on so much, but it's not adding to the bottom line, it's not adding to the longevity, it's not adding to the impact, and we get to think about that more. So. Moving forward, then, just like, is this making me a dollar today, right, or is this going to make an impact for five years down the road? And a lot of times we're not doing the correct things and that can look different for all of us, and that's why it's so important to have three to five non negotiables every single day.
Speaker 1These are the things that move the needle forward. If I get nothing else done, these three to five things happen and it has served me so well and will continue to serve me really well. And I've talked about them before, but here they are. Number one I pour into myself my clients and my audience every single day. That's number one. Number two I'm on video every single day. Number three I make an offer every single day, so I'm selling every single day.
Speaker 1Number four I do a morning routine. And five I do my night routine. Like, I have a morning routine, night routine and it's filled with a bunch of stuff, but these are used to be three. I added them the morning and night routine about three weeks ago and it has been life changing to me. So as long as I get those things done, I am moving the needle forward in my business. So the rest of the hours in the day, what am I doing right? Honor my commitments, diving into these coaching opportunities and working on my certification. There's plenty of time to do so much, but we like to do busy work instead of productive work. That moves the needle forward.
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