Content Tweaks to Improve What You Post [468]

Ever wondered why your content isn't hitting the mark, despite your best efforts? The issue could be as simple as not asking yourself the right questions before hitting 'post'.

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Transcript

Speaker 1 0:01

I love a good content strategy and I think sometimes that we probably have some decent content, but maybe there are some things that we can tweak in our content, and so these are some questions that I would ask myself before posting, before putting that piece of content out there and this can apply to, like emails. This can apply to so many other things as well, not just social media content. But the first thing is is ask yourself how does this serve and support my ideal person? So, whatever I'm posting today, whatever I'm putting out, how does this serve and support them? And I think, when we can answer that question very clearly, like we can read that piece of content, we can review that piece of content we're like okay, I see it right here, I see exactly how I can serve and support them by this piece of content. I think it's going to help them so much and it's just going to land differently when you see that.

Speaker 1 1:13

The second thing is and I don't know that this is always possible, but I would ask myself like this, especially before I get on video am I feeling very passionate and am I feeling very convicted about the topic that I'm about to talk about? I was talking about this today in a training and I said I'm going to test this. I'm going to test this like in an ad. So I'm going to literally have the same script and I'm going to get myself in a place where I'm really really feeling passionate and convicted about said topic and I'm going to create a video. And then I'm going to create a video like the next day where I'm not getting myself into that energy and I'm just saying it and I really want to see which ad converts better. I think it would be magical to see that, because I believe I know which one, because there is nothing that compares to your conviction, that energy like people just feel it. And you know if communication is only 7% verbal, we've got a lot of work to do, my friends right, there's so much more than the words that we say.

Speaker 1 2:21

The third thing I would ask myself is what's the purpose of this piece of content? What is the absolute purpose of this piece of content? Obviously it should be for your ideal person, your future raving fans. But what purpose is this piece of content serve? And the next thing I would ask and piggybacking on the purpose what's the point? What's the point of this post? What's the point of this reel? What's the point of this video?

Speaker 1 3:04

And then the last question I would ask myself is actually there's two more, I'm not going to say last, there's. The next to last one is can I narrow this down anymore? Can I get to the point faster? Is this full of a lot of fluff? And if it is, is the fluff necessary? Or do you need the fluff to help tell a story, to help talk about a transformation? And so I think that's a really good question to ask yourself Is this too fluffy, is this too much?

Speaker 1 3:38

And then the final thing is have I given my audience a call to action?

Speaker 1 3:45

And this can be as simple as drop an emoji or a GIF.

Speaker 1 3:50

If you agree, dm me for more details If you feel this heart, this Like there. Again, there's so many different ways that you can do this, but encourage your audience to create some kind of engagement with you, because when we teach our audience to do this, it's going to help so much more when it is to purchase or to do something else. And so when we really just understand our audience, we're also going to understand how to get them to best react, whether that's a call to action or dropping an emoji or whatever, our DMing us or clicking a link, for that matter, it's just going to help us be able to serve them better. So I believe these are some great questions that we can ask ourselves before we hit post, before we hit send, before we hit go live, right? So these are great questions that we can ask ourselves, just to make sure that we are indeed in alignment with this piece of content and we're not just posting to post, to check a box, that we're really posting for a purpose and we see that purpose for our ideal person.