Business Contradictions Part 7: Just Rinse and Repeat [488]

Ever heard to rinse and repeat success in your business?  Yeah that doesn't always work and here's why. 

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Transcript

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Speaker 1 0:00

So we are back with another business contradiction , and I really feel this one because I've definitely experienced this one in both ways . So by doing this and not doing this , so it is going to be a contradiction here . So this was actually . I actually went to a training with my mentor . That actually gave me a lot of peace with this one , because I think sometimes that we think that we can recreate everything that we've done exactly by doing the exact same steps .

Speaker 1 0:36

But let me tell you what today's business contradiction is , and that is that once you have success , you just keep rinsing and repeating and you'll continue to have that same exact success . And here is why I'm going to debunk this one . Okay , yes , if let's say , for example , you have , like , a really big launch or you hit a financial milestone , the feeling and the momentum and the success that comes after that , you actually can't recreate it because here's the thing not exactly anyhow , Again , we're contradictions . There are contradictions here , so you cannot actually recreate it , because you've hit that milestone and you'll never feel the exact same way you feel when you first hit that milestone , or you first have that X amount of launch , or the way you feel when you first sell out all your spots , because it is one of those moments that you accomplish something right . So in order to have some type of similar feeling and again I'm going to say similar , it will never be the exact same you would need to recreate a different milestone . The other thing is that can we 100% rinse and repeat everything that we did To a degree ? Yes , the actions we absolutely can . The things that we cannot rinse and repeat is where was our mind at in that moment ? How confident were we in the thing that we were selling ? What was our energy level like when we brought that offer or we brought that program or course or whatever it is , to our audience ? What was the content leading up to that to bring in your raving fans ? Like a month , three months , six months , a year , what did that look like ? Again , we cannot I'm doing air quotes here , you can't see but we cannot technically rinse and repeat every single thing that we did , because we actually don't remember everything .

Speaker 1 2:51

I do love after a launch or after a sell , like I do love auditing myself . I did a sales audit in the sold out AF framework because I think it's important . What was my result ? But how was I in all these moments , and sometimes it's almost like a journaling type of thing . Right , where was my head at ? Did I get tired of selling , you know ? So there's a lot of factors that go in . Also , we forget that our personal lives actually control a lot of what happens in our business life . Right , it's hard to ignore the personal things if we're going through a hard time , if things are happening around us .

Speaker 1 3:29

It's not as easy as rinse and repeat . Yes , I will never stop being visible because I believe visibility is my number one rinse and repeat . But also I can show up on this podcast and just like read some notes and not be all in , or I can really feel what I'm telling you . It's going to land different depending on what kind of mood I'm in , what kind of energy level I'm in . If I'm just coming on here to talk about something but I'm not really feeling it , you're not going to probably feel it either . The same thing happens when you're visible and you're getting on video . Right , again , I have created videos where I've and I can tell that I'm in this like different energy , and I've created videos where I'm in a great energy and I normally can tell after I get off the video like my energy was off , like I can tell . Now I've just done it so long that I can tell , but back in 2020 , I don't know that I necessarily would have caught that right . It's just learning and knowing yourself .

Speaker 1 4:37

So there is not always a rinse and repeat , I think , because , number one , we are always to be successful . I think we always should be growing , we should always be learning , we should always be evolving and reinventing ourselves , meaning , if I'm still trying to sell and create from what I did in 2021 , even though it was successful right For that 40K launch , it's just going to land differently . Today , the market changes , the way your audience perceives you changes , the saturation changes , the noise changes , like there's so many things , and this is why I'm a huge believer that there are things that we should be consistently working on when it comes to our business Our content strategy always refining . Our sales strategy always refining . Our launch strategy always refining , our offer strategy always refining . I think those things are so crucial and I will never stop , but I also never stop working on my energy , working on the things that are probably blocking me subconsciously , doing the inner work , my belief , my certainty , my knowing . Those things get to be consistently worked on as well , and I think it's really important to continue to do that .

Speaker 1 5:59

So can we rinse and repeat ? To a degree , Absolutely , but then I think we always get to be evolving as well . Because here's the thing rinsing and repeating at some point is going to become very moving through the motions , right Going through the motions , not really meaning it . And so when we are constantly evolving , when we are constantly putting more energy into it , when we are constantly working on our belief , our knowing , our certainty , our client results and all of those things , we're going to grow , it's going to land differently . And so is there some rinse and repeat Some . There's a lot of evolving , growing and also reinventing ourselves in the process of rinsing and repeating .