The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs
The Visibility Impact Show is a marketing and business growth podcast series hosted by visibility strategist Crissy Conner and produced by The Visible CEO.
Launched in 2022 as a daily broadcast, the podcast was originally titled 'The Visibility Queen Show' before rebranding to its current title in 2023. The show features over 600 episodes focusing on marketing strategy, visibility for introverts, sustainable content workflows, CEO mindset, and business growth for women entrepreneurs.
Let’s make visibility your superpower. Explore more at: https://thevisibleceo.com
About the Host: Crissy Conner is the host of The Visibility Impact Show and the founder of The Visible CEO. She is a visibility strategist and author of The Content Creation Machine Journal. Since 2016, she has advised entrepreneurs on sustainable visibility strategies. Previously known as "The Visibility Queen" (2018–2023), she rebranded to The Visible CEO to focus on leadership and massive influence.
Want to be a guest on The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs? Send Crissy Conner a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/173765719365261268e484df4
The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs
The LinkedIn Wake Up Call: Profile Fixes, Content Strategy, and Client Attraction with Megan Flanagan
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Crissy sits down with LinkedIn strategist and founder of 609 Media, Megan Flanagan, who went from 15 years on the retail floors of Gap, Converse, and QVC, helping move over a billion dollars in product, to getting laid off from corporate and building something better on her own terms. Today Megan coaches entrepreneurs, business owners, and career professionals on how to use LinkedIn to attract clients, land opportunities, and show up with confidence.
In this episode, Megan breaks down exactly what a high-performing LinkedIn profile looks like in 2026, why so many people over 40 who have been laid off are making the same invisible mistakes, and how to find your voice on the platform even if you have never posted a single thing. Whether you are a job seeker, a service provider, a coach, or a CEO, this conversation is packed with strategy you can actually use today.
Connect with Megan Flanagan:
- Website: 609media.com
- LinkedIn: https://www.linkedin.com/in/megan609/
- Book a discovery call: https://tidycal.com/meganflanagan609
- Megan's Threebie Bundle: https://breakthroughsalesbundle.com/linkedin3-5411
OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com
https://www.instagram.com/itscrissyconner/
https://www.tiktok.com/@crissyconner
https://www.facebook.com/crissyconner
https://www.youtube.com/c/crissyconner
https://www.linkedin.com/in/crissyconner/
Welcome back to the Visibility Impact Show. Today, I just want to ask you, have you been treating LinkedIn like this digital filing cabinet where you dump your work history and you hope for the best because this episode is going to be your wake up call if so. My guest today has helped. people understand that LinkedIn is not just a job board, it is a visibility platform. And if you're not using it intentionally, you are leaving opportunity on the table every single freaking day, my friends. So Megan Flanagan is our guest expert today and she came up through retail, she's helped move over a billion, not a million, that's a B, a billion dollars in product at brands like Gap. Converse and QVC. She got laid off from corporate and built something even freaking better. She runs 609 media and she is here today to help you stop blending in and start standing out. Let's get to it. Megan, welcome to today's show. Thank you, Chrissy, for having me on again. It's always so much fun to talk to you and your audience. Let's start out with being honest and you did not come here from a textbook. You came here from the floor of places like Gap Converse and QVC helping move over a billion dollars in product. What did standing in those rooms teach you about people that you now use every single day on LinkedIn? You know, the biggest thing, it's funny, I have worked and lived all over the world. I grew up in a small suburb of Philadelphia in New Jersey. And I started working at the Shore in New Jersey, not the Jersey Shore that's on TV, but one a little south. And at 14, my first job was at this store that I absolutely, retail store that I loved. And I always wanted to buy clothes at. And it was a little bit, you know, expensive for a 14 year old girl, but I had a sweater from there and I thought if I worked there, I would get a discount. And that to me sold me on, you know, setting forth my path in retail. But what I didn't know then and I know now is the things I learned being in charge of the fitting room, which was my first job. People ask you questions. People want things from you. They go in with three pairs of pants they've tried on. They need another size. And you intuitively, or I intuitively, not everybody does this and I have to remind myself. I would say, you want a size up, what didn't fit? Because maybe they didn't need a size up. Maybe they needed a different style. So I was pretty tuned in at an early age of, not just giving people what they want because they ask for it, but asking them a different question. And that, of course, ties into the coaching I do. Ask a different question. A good coach will always ask you not a great question, not a... They will ask you a different question than somebody else has to uncover something. So I do a lot of that in my work. And again, that started at 14 on the sales floor. I used retail, I say, to go through college, travel the world, ended up at QVC, which was a dream job of mine. When I went to college, I graduated college right near QVC, and our senior fashion class went on a tour of QVC a few years after it opened. And again, being in retail since 14, I was like, What are they doing on television, selling? This is amazing. I want to work here someday. So 15 years of retail work, living all over the world, working all over the world for Gap and Converse, and then an outdoor retailer in Northern California, the Bay Area. I came back to the East Coast, and the first place I applied was QVC. Didn't get the job. kept going for interviews, didn't get the job. Finally somebody called me and they're like, we really like you, like we want you, but there's this other position, are you interested? And I'm like, absolutely. Get my foot in the door, do the hard work. And I ended up there a little over 11 and a half years. And as everybody has seen the corporate landscape, there's a lot of layoffs going on now, but there were a lot going on back then, 11 years ago. And I got, I was, I watched my friends get laid off. I then got caught in a layoff and I sat there going, what next? And I knew I didn't want to go back to corporate America. And it's a story I'm hearing, even though I went through it 11 years ago, it's a story I'm hearing a lot now. I just didn't want to go back into the rat race. So I got on a call with a friend who was a coach. We went through an assessment called CliftonStrengths, which is something I now use in my coaching practice when I do coach entrepreneurs and business owners. And we figured out what was next, and what was next turned out building 609 Media, which started out as a social media marketing agency. Small boutique, but I work with companies that do 10 million a year, and I work with small businesses that haven't even started yet. And that's kind of morphed into, I still have my first client from 609 Media when I started, and that's amazing. But it's also morphed into leaning into a little bit more coaching, focusing on platforms that I really think can give a good ROI. It's not just, You know, so many people get frustrated with Facebook and Instagram. It's overwhelming. And you know that. You teach how to get visible. I found something unique about LinkedIn. When I worked at QVC, it was a way to connect with people. And all of a sudden, my background in social media marketing started to make some things click. How could people use LinkedIn to network in their business, get clients? show off their services, promote their services. And the thing about LinkedIn that is true is that it's the number one trusted platform. May not be the largest platform, but trust is huge. And trust is a thread that's kind of woven through my whole ethos of working. And so it really resonates with me. Do I work with all the other platforms? By and large, yes, there are a few that I do not. But LinkedIn, resonated with me for that reason. So probably about two years ago, I really started leaning into helping people with their LinkedIn profiles. And that's been phenomenal. And it's really, it's funny, I just finished work with a client and she didn't, she really didn't want to use LinkedIn, but somebody convinced her to talk to me and. She just had an amazing experience and we really worked with, and this is how I work with everybody, I don't give you a cookie cutter solution. I wanna hear what you need to do, what your goals are, and then we craft a strategy that works for you. So I don't come out and say, you've gotta write on LinkedIn, you've gotta write four thought leadership posts a week, or you've gotta do one a day. This client didn't wanna write anything. And after asking some questions, we thought a great strategy would be for her to dive into her photos because she loved, she had lived all over the world and had some fantastic photos of the experiences. So instead of writing a story about the experience she had, she posted the photo and was able to craft like a one to two sentence post. And she was like, I never thought I would like LinkedIn so much. She's now posting weekly on LinkedIn and it's getting the strategy we came up with is getting her what she wanted. It's getting her exposure in the right way. So that's a great example of somebody who comes to me as a social media expert and doesn't want to be on social media, but knows they need it for something. And we figure out what that something is. I mean, that's really what I love doing. And from my audience listening, here's the thing. And I don't think we've actually said this or I've said this on the show. LinkedIn, as far as when we look at all platforms, when we look at the weighted, like what's weighted the most when it comes to AI discovering you, LinkedIn is the number one. And so this is one of the main reasons I wanted to have Megan on here because you need to get right with your LinkedIn account. Like you need to get right. So. When we look at LinkedIn and it has 1.3 billion members, what is the single biggest mistake you see people making that's keeping them invisible on the platform, Megan? not having a profile picture and not having a banner. I literally got off a discovery call with somebody yesterday who was looking for a job and it's, you know what they are, they're 15 minute calls. Are we a good fit to work together? Should I send you a proposal? And I couldn't even finish the call with saying, is it okay if I give you some? you know, coaching slash advice for LinkedIn. Because I see this all the time, but people don't get on a discovery call with me. And I see this. And he'd been looking for a job for two years without any luck. And I said, you need to when you hang up the phone with me, take a picture of yourself and put it on LinkedIn. LinkedIn is not a beauty contest. People want to see your eyes and they want to look at somebody and be like, OK. there's a person behind this profile, I trust that information. And that happens in a nanosecond. if somebody, if you're looking to network with somebody, if you're looking for a job interview, a job opportunity, you don't have a profile picture, you are not getting their attention at all. They are scrolling by you quicker. They don't need, your name is a blur, that's how quick you're getting scrolled by. The second thing is the banner photo, just. You know, even if I, you know, he lived in a certain part of the country and I said, go out back and take a picture and put it up. said, like, honestly, you're not getting looked at for two years because people think you're a So anybody who's listening to this, if you don't have a profile picture or banner, do this. I did a meme series on my account and a coaching agency I also work at. And I scoured LinkedIn for CMOs, chief marketing officers of brands who either didn't have profile pictures or didn't have banners. And I was like, And one of them was from QVC. Now I blurred out the names so nobody but me knows who they are and Canva. But it's just, if you do one thing, just do that. I mean, if you have a LinkedIn profile, you need that. Don't even, just delete your profile if you don't want your picture up there. I mean, it's, I don't know what to say. Yeah, well, it's connection. It's connection. You connect with the face. It's one of the reasons I've always told people who have a personal profile, whether it's on any other platform, get the logo off of there. Put your face on there. Like people want to connect with a person, especially today. Yes, it's so true. there's this massive wave of people over 40 getting laid off right now. And whether they want to pivot or build like you did, build something totally new, what does a LinkedIn profile that actually works for them look like in 2026 versus what most of them currently have? Obviously we know the profile photo and the cover photo, like those gotta be done, but what else can they be doing? We go through this kind of little audit exercise when I first start working with people and it's you've got When you look at a LinkedIn profile, I envision it like a website and we look at the above the fold we call it What's happening above that fold because now what's happening is a human has less than like I think it's three to six seconds That they're glancing at your LinkedIn in an L shape top to bottom left to right So again, banner, profile, then there's something called a headline and then an about section. And also in that kind of headline section, you can put where you currently work. If you work there, you can put where you went to school or certifications or you can kind of seed little things, little signals, I call them, to show people something else about you. You can put a link to your website or a link to an email or to contact you. But really that about the headline is next. And the other thing with the headline, that travels with your photo around LinkedIn. So if you comment on, if I were to comment on something that you posted, my headline shows up next to my picture. So it's my picture, my name and the headline. So your headline is really important. Now I say, oh old school. And you and I laugh because it was probably like two years ago. It's like, I help blank do blank or achieve blank. Like that was the old headline. And now it's a little different. And now you need to play with it knowing that this is a quick, like, you know, blinking red light on the highway of telling people who you are, what you do, or it's an information signal. What do you want people to know when they see your name and see your picture on LinkedIn specifically? So it can be keywords. It can be a sentence, but it has to, you have to think about how you, like you would say, how you want to show up, you know, and especially in search or AI. If people are searching, if you go on LinkedIn and you search female entrepreneurs over 40, like if, if women have that in their headline, they're immediately going to come, going to come to the top of come to the top of their search, your search. So when you think about hiring managers, what are they searching for? They're probably putting in some skills, they're probably putting in key components of what they want this person to have come to the table with. So are those words in your headline? Are they in your about section? And the about section is different than your resume. So your resume might have a profile summary at the top of your accomplishments, what you bring to the table. really more stat-driven, statistic-driven or results-driven. Whereas you can copy and paste that to your LinkedIn if you want, but you have the opportunity on LinkedIn to show a little bit more of your personality. So we usually use that area to do that. if you and I are both social media marketers, how is your about page going to look different than mine? Mine's going to talk about traveling all over the world and doing that. That's a story that I've told for the past 10 years. Why? Because it connects with people. And it also allows me to connect with people in all the places I've lived. Cause all of a sudden, if somebody's looking at my profile and they say I lived on Oahu, they're like, oh, my gosh, great. You you feel that instant connection. And again, those things happen in a split second. somebody hears that I worked in Northern California, they're like, I love my trip there. They had that little seed planted of connection with me because of what I wrote. So, and you might have something else about, you know, disability, you know, even being a mom. that's something that you're not gonna put on your resume, but maybe you wanna put it on LinkedIn. Mm-hmm. So those are, I would say those are the top, if I looked at one, two, three, four, kind of, I usually, and one of my things I'm gonna talk about at the end is like five profile things you should do like today. But those would be one of the top ones that I would say to people, like go ahead and dial those in if you wanna use LinkedIn to get more opportunities for whatever you want. If you're there just hanging out, then great. Well, I think it's interesting because whether you're on LinkedIn and you're, you know, looking for a corporate job or whether you're on LinkedIn because you want to attract more clients, if we really truly think about it, both are visibility and marketing strategies, no matter what, because you can be the most expert at what you do. But if your page is boring or maybe looks dead, people aren't gonna hire you, right? They're not gonna reach out to you for an interview. And the same thing is if somebody wants to work with you or wants to be your client, right? If they don't feel a connection with that. And so I love that you said, like even like seeing like your history of where you've been and where you've lived and how they can make that connection because again, LinkedIn, I think a lot of people think I have to go to this platform. I have to be really professional and I have to show this, know, stiff headshot of me where I don't look too smiley and my hair is just right and it's gotta be prim and proper and it's the furthest thing from the truth. And I will say, mean, there are companies that, listen, I work with a company and they just got all new corporate headshots. They're a small corporation and we redid all of their um employees. They have about 15 employees. We redid all of their LinkedIn profiles. Now in a professional, their business, that's their jam, but they're looking at LinkedIn as a client acquisition machine. So again, it's kind of like you meet people where they are and what they want, but it's just, it's interesting, know, just like job search is a big thing for LinkedIn right now. It always has been that was the intention of building the platform, but now with networking and client acquisition, it's just really exploded. Yeah. So, you know, I love talking about consistency and you know, I love talking about showing up. So when we think about LinkedIn specifically, what does showing up consistently actually mean? And what is that cadence and types of content? What realistically does that look like for a busy CEO? busy CEO. Well, busy, I mean, busy anybody really. um The example I just get of a client who's getting her PhD and is working on her dissertation thesis, I'm not sure what the correct word is. I asked her to post once a week. First, we started once every two weeks. And once she got that consistent, we then went to once a week and now she's flying solo on her own. When I work with people who are doing a job search, I say to them, they need to be on there once a week. We call it having a power hour. Usually, you know, because they're operating in a space where they're like, I don't know what to do. I'm like every Monday, you go to your desk, like you're going to your job and here's what you're going to do during that hour. Can you commit to an hour a week? Because if I can get them to commit to that, then they'll build to two hours a week, then they'll build to three hours a week. And the thing that is so funny, people are like, I've been looking for a job for eight, nine months and I can't find anything. I said, how many days are you really applying for a job? And they're like, kind of one, because I do that on Monday and then I see the same jobs Tuesday, the same jobs Wednesday. They know the pattern. So they're really only applying one day. One day a week, I'm like, well, what are you doing the other four days? They're spinning. They don't know what to do. So if I can give them, you know, the analogy, like, how do you eat an elephant one bite at a time? I'm giving them one bite that they can accomplish, feel good about, see some results. And then, you know, be consistent once a week. And then they get to choose how much, you know, what they want to turn that into. And again, what that looks like for a lot of my clients is working once a week, then twice a week, then three times a week. If they're really go-getters, they may say, okay, I'm gonna spend an hour every morning. And they usually get to where they wanna go pretty quickly. So it's kind of like up to you. You wanna drive from New Jersey to California, you can either drive an hour a day or you can drive 10 hours a day. How quickly do you want to get there? And just be consistent. Yeah. Good point. Good point. So on LinkedIn, we have this sea of people who are posting, maybe some people are posting recycled advice, but how does someone actually find and really use their own voice on the platform? That is the hardest thing for people to learn and then trust. And there's a lot wrapped up in that. And usually what I teach people is that if they can't find their own voice to start, use other people's voices. And what that looks like is that power hour, we're gonna spend 15 minutes looking on your feed. And what's content that you like? What's content that resonates with you? And take note of that and then share it. And you know, that's funny, because I've been teaching this for years and now it's something that's like, okay, everybody's doing it now. Repost it and write one to two sentences about why you like this post. And I had a professional client one day. She reposted a very inspirational quote, which is not, you don't see a lot of them on LinkedIn for variety of reasons. But she reposted it and said something about how this quote resonated with her. And it was really powerful. And then later she kind of messaged me and she goes, I probably shouldn't have done that. That isn't really professional. I'm like, absolutely not. I go, that is exactly what you should do. Because again, not only are people who are hiring you or looking for you, there's a part of LinkedIn where you can see what people have posted. There's also a button there that people can look at what you've commented on. And so what I tell people, baby steps are start to comment on things first that you like and resonate with you. Always four words or more, we get to a sentence. Then we get to two sentences. And just relax and be, it doesn't have to be like professional writing. It can just be positive or, you know, saying thank you for posting that that connected with me because of X, Y, or Z. Really simple. Like start out simple until you get your, you know, your feet grounded and then we expand upon that. So that's the easiest way to start on LinkedIn before you start writing what I call and what everybody calls thought leadership posts. All right, I want you to put your coach hat on a second because we're gonna talk about LinkedIn, but I want you to come at it from a coaching perspective. Like LinkedIn is becoming this major platform for people like in the middle of that big pivot, whether it is leaving corporate, whether it is launching something new or reinventing their brand. How do you coach someone on positioning themselves maybe during that messy middle when they're not quite sure like. they were this person, but they're not quite sure who they're even becoming, but we don't want them to sit back and wait, right? We want them to go forward and start like putting something out there. So how do you coach them through that process on positioning and going, moving forward when they really aren't on solid ground yet to what the next move is for them? That is where I pull in uh one of the assessments that was used on me that I spoke about earlier called Clifton strengths. And we, we do a coaching session and we do what's called unpacking your top five Clifton strengths. Real quickly, you do the assessment. It gives you 34 Clifton strengths. If you're not aware of Clifton strengths, it is backed by Gallup who do the polls, who have billions of points of data. So this assessment was created by a gentleman called Marcus Buckingham. You can find him on Instagram. He's really phenomenal to listen to. He's in the corporate space and has worked with corporations all over the world, big and small. But this algorithm he created with Don Clifton spits out your 34 Clifton strengths in a certain order as a coach and one of the gallops that their top report is called the top. You can get your top five, 10, you can get all 34 in order. I specifically coach on the top five. And this is something that was really, it was life-changing for me. So I believe in it firmly. I use it with all my coaching clients because it grounds us in information. It grounds us in data. It grounds us in your top five strengths. And what does that mean? It means these are your talents. These are things that fuel you. We don't focus on what's broken and try and fix it. We focus on what you are intuitively, naturally gifted, what fuels you. And those are the things that are going to take you the farthest. They're gonna take you through that job that you think you should be applying to and go, uh-uh, this does not fuel me. Mm-mm, this is draining. and you get to recognize those things once you go through this assessment and what I call unpacking. It grounded me and clients I wanted to work with, clients I didn't want to work with. It grounds me in everything I do right now. when you, when I'm coaching with somebody and we get grounded in those things, there's, there's no questions. The question is, are you feeling drained? Okay, let's look at that. What do we need to do? So I mean, and my top Clifton strengths are individualization and they're all words so that it's not like Myers-Briggs INFJ. Like what does that mean? Most people, unless you've taken the assessment, don't know. But my top five strengths are individualization, arranger, connectedness, restorative, and maximizer. So when you're like, okay, what does that mean? Simply individualization. A lot of really good coaches have individualization in their top five because they look at everybody differently. They see each person as an individual. For me and my business, I don't like cookie cutter things. I may start with a template, but you'll never get the cookie cutter recipe from me. Arranger means I like to put things in order. I'm always looking for the next thing to make sure everything's arranged correctly. I want to jump to restorative because this is such a big one for me. It means I solve problems, restoring a sense of order. And when I heard that, you know, 14 years ago, when I first took the assessment, I was like, yeah, that is me. I like solving problems. Like I've solved problems my whole life and this is something that fuels me. Okay. Can I find something that pays me to do this? You know, that's where you get into people think I don't want to take us in assessment to get coached. But when you start to discover these things, these truths, and you know, I also attribute the top five like the organs in your body. You can't operate without your brain, your lungs. I mean, I guess, you know, your heart, things like that. So if these top five strengths are like the top five organs in your body, like why don't you want to know about them? Yeah, and part of your identity too. Yeah, it is. And we do Clifton strengths workshops all the time with the coaching agency I'm affiliated with. And one of the questions we ask is like, when does this, when do you remember one of these top five strengths showing up? And we go around the room and, you know, men, women all over 40 and 50 are just like, here's when it showed up. I remember when I was five, I remember when I was six, I remember when I was seven. And when you have that kind of grounding in your life, you get confident. You get confident about making decisions. You get confident about a lot of things. So as I could talk hours for this, I'm a true believer in it. But as a coach, it really is. We all have our coaching tools we pull out to support people. And this is like one of the best ones I can find. And like I said, it transforms people. Well, and I think you can be, cause I've done this with Megan and I think you can be solid and really confident in what you do. And then you do this assessment and it like backs up everything you believe. And then you also learn more because you don't know the depth of that, of that strength. And so for me, it, I mean, I saw it as early as seven that I, that I was, you know, 100%. That was a strength of mine. And so seeing that and just it also I think it gives you more confidence, even if you're already confident, but it also again, just if there's so much depth there that can help you whether it's that pivot that you're creating or or maybe it's a uh it's a change in your business or going deeper in something as a business owner, right, it's going to serve and support you on so many levels. including how you show up online, including what you share with your online audience. So I 100 % agree with her on that. And I know like an eighth of what she knows about clit interest. That's my like, yes, do this. We have one of the coaches that I work with in the collaborative coaching agency I work at and she actually makes her sons dates take them. So because she's an expert at CliftonStrengths, she actually worked for a bit with Marcus Buckingham. So she makes, you know, she made all of them, they're now, her sons are now married, but when they were dating, she would make the girls take the assessment. That way she felt connected, she knew something about them. And you kind of, you know, it's like, you know, they say there's no playbook for being a human, but I think that's changing. Like there are playbooks out there to give you or, you know, to give you some insight in how you operate as a human. People just aren't aware of them. Right, absolutely, I love that. If someone's listening right now and they feel like their LinkedIn profile is embarrassing, like they almost just wanna shut the thing down, what is the first thing that you would recommend they do to fix it today and start feeling more confident about it? first ask them why they're on LinkedIn. What do they want from LinkedIn? So let's get that clear. Because if you really don't want to be there, delete your profile. Just delete your data, delete your profile, get off. One of the things I love about talking to people about these types of things is like, are you on this platform? Is it the right platform? Is this your audience? But then again, kind of going through those profile things I mentioned earlier, making sure those top five things are dialed in. Yeah. Yeah, absolutely. Absolutely. I guess the other thing I would add is then the next step. Okay, so you open your account, you have your account, those five things are dialed. Again, going back to my first question, why are you here? That ties into step three. Okay, now what's next? What's the strategy to get you why you're here? So is it, you wanna grow your network? Is it to look for a job? Is it to connect with people so that they will become future clients? And then. you know, figuring out that strategy is and then being consistent with. And it's just, you know, lather, rinse and repeat from there. Yeah, absolutely. So when it comes to LinkedIn, I feel like it's a very versatile platform. Number one, you can post videos, you can post a post, you can post an image, you can write an article, you can have a email list, right? Like on the LinkedIn platform. When you look at it as a whole, like I believe... However, you enjoy getting visible you can find it on that platform Do you see that there's a certain type of content that works best or does LinkedIn love variety? LinkedIn loves variety, There are a few things that the algorithm treats a little better than others. So one of them is carousels. And we hear carousels all the time. They're blowing up. They have been blowing up on Instagram for the past two years. And it's why? Because you stay on the platform longer when you're scrolling through the carousel. So that's when you live in the world of algorithms and you understand these platforms are all businesses and they're in the business of subscribers and time spent on platforms. So there are jobs to keep you on the platform. If the post is a vehicle to keep you on the platform, what are you posting? Videos, carousels. uh stories, long-form blogs. So right now carousels are working on LinkedIn. The other thing that's kind of coming back in style is long-form blogs. There's a reason why Substack is doing so well. People want depth, people want connection, people want to know more. So those things are working on LinkedIn as well. Videos are still working. uh They popped off for a a while, a few years back, and they do work. But I think it's, it's more, you have to be more strategic about the videos you're putting up there. You don't just want to, as I say, you can replicate something always just to have a presence and being consistent. But if you really want to dial into strategy, you know, I want to talk about what what are these videos going to do? Yeah, absolutely. Absolutely. So is there anything that you that we didn't that I didn't ask you or anything that you feel like needs to be really reiterated when it comes to the things that we've talked about today? No, I think we covered a lot. Like I said, I could talk for hours about LinkedIn. So, but we covered a lot. really is, it's really, I call it the secret sauce because it's still, even though people think it's mainstream, they're not utilizing it for what they can. And whether your business is down because, and you need more clients or whether you're... looking for your next job opportunity, or you've been out of work, there are ways to use this platform that we could go on and on and on about that are not being talked about or not being utilized because they're not trendy. The trendy things always come to the top. That's what you'll see on TikTok. That's what you'll plastered all over social media about LinkedIn. They're the tried and true things that still work today. and they worked years ago. So it's just a matter of, you know, kind of tweaking things and making sure, like you always say, consistency. Yeah. So is there, I think you have something you'd like to share with my audience and I'm gonna let you take the floor and talk about that. I do. it's called a LinkedIn 3B, but basically it's three kind of products bundled into one, but one is something I alluded to earlier and it's kind of five quick profile things you can do. like in less than an hour. And if you're not good with the platform, it will take you a little bit longer than an hour. But it's basically just some quick, fast information about, you know, the five things that should be dialed in, which I spoke about earlier. And then there's uh something I call a mini playbook. And that really shows you in two sheets, like character limits. So you're writing your about section and you write it all out and then. you go to paste it in and it's like too many characters. How many times have we all done that? And we're like, my God. For the character limits on where you're posting your headline, your about section, so that you can be thoughtful of the time you're spending doing that. The formats, what are the best formats that worked? So a longer list of what I alluded to, just a few of them. There's a longer list. There's also some post ideas that traditionally are working very well and these are like basically in the past I'd say six to nine months that's that's what this information is from. And then a few hooks that are working on LinkedIn if you want to try them. The hooks are really you can use them but what I like to say is use it to inspire you to write something if you're at that point. So the playbook has just a lot of information on two pages but it's enough information to get you started and be like Okay, I can do this. And then the third thing that um I had fun creating is kind of just a little app that will help you create a thought leadership post. So you kind of take a quiz and then it'll email you something to post about. So an idea that's a little bit more big. Now, again, it's a generic app. It's really new, so it has info in it, but it just gives you a starting point. So if you wanna try these thought leadership posts, they're advanced, I will tell you that. And yeah, so that's a little bundle that I know you're gonna share the link with them so they can download it. Absolutely, absolutely. And what if someone listening is like, yeah, I'm not going to download that because I just want you to help me do this. How do they connect with you and how can they work with you? You can email me at megan at 609media.com. I think Chrissy will have my links there too ah for LinkedIn. You can message me right on there. But emailing is probably the quickest, fastest way to work with me. And also, I don't know, Chrissy, if you don't have it, I'll give you my Tidy Cal calendar. You can book a discovery call with me or you can literally go in and book. a LinkedIn profile refresh and we'll get it on the calendar and get started. I love that. So we've learned from this episode, number one, LinkedIn has to be a priority, especially if you want to be recommended by AI, but also it's got to be priority, whether you're looking for clients or you're looking for the next job. And so we really want to take care of that LinkedIn profile and, you know, find some type of cadence of consistency with that. And if you were like, I don't want to do this, Megan, is the person that you call you she is the person you create a relationship with and and decide whether you want to work with her one time or multiple times to get that done because she is going to she's the expert she is going to be the one that's going to handhold you through this process or do it for you so Megan thank you so much for being on the show today and sharing so much gold with my audience I know they're going to utilize this and love this and it's going to help them for further than 2026. And so I appreciate you so much for coming on and sharing today. Thank you. um I also want to, I'm not sure if you're aware of this, but ah today was the day that we had our first phone call interview. So when I was picking a date to be on your show, this popped up on my calendar because I have it saved because we talked about it years ago. But I think it was in 2019. We had our sales call because yes, I used to do high ticket sales as well. So. What a perfect day to record this. What a perfect day. I'm so glad that we, cause I had to reschedule her. So I'm glad we did it earlier, except not at all. So, my gosh, it's seven years. I've known you for seven years today. That's huge. That's huge. It is. love you. I'm I love that you were on the show today. Again, Megan's been on multiple times. I'm going to link all of her other episodes because they're so valuable. There's one that's been like popping off like the past several months. It talks about money mindset marketing. So definitely listen to that one as well. Connect with Megan, share this episode with somebody who needs it or somebody you've been nagging to get on LinkedIn and they're not so share this episode with them and they can connect with Megan and again, she can make this so much simpler for them. when they work with her because again, we are too close to everything that we do and we can go through the steps that, you we can do as much as we can do, but you don't know what you don't know. And Megan knows all of it. And so that's the person you want to work with. She is the person you want to work with when it comes to LinkedIn. So thank you so much, Megan, for being on the show today. I appreciate you so much. And I cannot wait to have you on again. So I'm sure we'll be scheduling soon again. Thank you so much. love being on here. Thank you everyone for listening and don't forget to share this episode and let us know what you think.
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
The Main Character Experience™ Podcast
Kala C. Simmons, MSW | Confidence & Authenticity Coach
The Stormwater World Podcast
Ty Garmon
Momentum: A Motorsports Podcast
Heather Wilson Schiltz of High Gear Success
Mortgage Marketing Made Simple
Kristina Crosbie