Experienced Voices

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Experienced Voices

Udaiyan Jatar | Former Coca-Cola Brand Executive Launches Health Beverage

July 20, 2023 • Moderated By: Jeanne Gray, Publisher of American Entrepreneurship Today(R)

Product brands surround our everyday lives, but few truly understand what is required to create a brand that is preeminent and enduring. Udaiyan Jatar (UJ) held prominent positions in both P&G and Coca Cola. In the latter he was one of the youngest Global Vice-Presidents where he led the strategy, innovation, and marketing for Global R&D. Now UJ is the co-founder and president of Tecton, a multi-functional health beverage that provides nature’s optimal fuel — exogenous ketones — to promote brain health, boost physical endurance and support weight loss. UJ shares his inside knowledge of making great brands and his latest endeavor to conquer the health beverage space.