Manufacturing Matters
The Manufacturing Matters podcast aims to get to the heart of automation technology and how it plays into the growing manufacturing industry. Join us for insights and interviews discussing trends, innovations, and advanced automation technologies, such as robotics, machine vision, AI, and much more. Follow our social channels here: http://linktr.ee/m_mp
Manufacturing Matters
Episode 80 - Sue Susenburger, giddyUp! Innovations
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Tech B2B
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Season 2
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Episode 80
For startups entering the automation and manufacturing market, the road ahead can be a difficult one. But those coming from Europe into the United States, that road is much bumpier, even with significant funding behind them. In this episode, Sue Susenburger, Managing Partner at giddyUp! Innovations, explains how the company helps foreign startups enter the market with TECH B2B Marketing’s Winn Hardin. They talk about the steps that should be taken when entering the U.S. technology market, from market analysis and legal requirements to building a team and go-to-market strategy. Additionally, Susenburger explains the pitfalls that cause many startups to fail and how they can be avoided.
