Episode 105 – Gerd Walter, President and CEO of Creative Automation

"Manufacturers and businesses of all types must always be ready to pivot, whether it means dealing with tariffs and geopolitical strife, labor shortage, supply chain issues, or other disruptions, everyone must be ready to pivot. Indeed, it’s a dance."

When tariffs were first announced, many businesses, including systems integration company Creative Automation, already had containers full of parts and equipment on the water making their way to headquarters. While this presents significant challenges, businesses must react in stride while preparing themselves for a constantly evolving world landscape. In this episode of the Manufacturing Matters podcast, Gerd Walter, President and CEO of Creative Automation joined TECH B2B Marketing’s Jimmy Carroll and Aaron Hand at Automate 2025 to discuss a range of topics, including the immediate and long-term impact of tariffs. Additional topics include the latest in systems integration, ranging from machine tending and part handling to marking systems and machine vision, a new engineering services division, cybersecurity, and more.