Designing for a Feeling & Turning a Passion Into a Successful Business - Kyle Doerksen of Onewheel

Thanks for Making It - A podcast about Design Engineering

Thanks for Making It - A podcast about Design Engineering
Designing for a Feeling & Turning a Passion Into a Successful Business - Kyle Doerksen of Onewheel
Apr 13, 2023 Season 1 Episode 5
Brown University and Rhode Island School of Design

You have probably ridden an electric car or scooter, but have you ever ridden a Onewheel? This lightweight mobility vehicle has one giant wheel and a motor, and sensors that control the motion of the motor to balance you. So it balances for you, and you lean forward to go, back to slow down, and lean on the side to make a turn. But perhaps most importantly, it is designed to create a joyful feeling while riding it. What does it mean to design and engineer a product for a feeling? In this episode of Thanks for Making It, our host Beth Altringer Eagle interviews Kyle Doerksen, the creator of Onewheel. They discuss his background in design and engineering, how he turned a Design Engineering passion into a successful business while still working at IDEO, Onewheel's creative process, and the many benefits of mixing design and engineering.

Thanks for Making It is brought to you by the MADE Program at Brown and RISD. Learn more: All TFMI episodes / MADE Program Information and Application / MADE Program LinkedIn.