#42 - Inside the Marketing Machine at National Land Realty
American Land Seller Podcast
Featuring Mac Christian, Chief Marketing Officer
How do you support over 400 land agents across 43 states—with just six marketing team members? In this episode of The American Land Seller, Mac Christian, CMO of National Land Realty, breaks down the real systems, strategies, and struggles behind one of America’s largest land brokerage marketing operations.
You’ll learn:
- How National Land Realty builds consistent branding across the country
- Why trust and relationships beat logos in rural real estate
- What it takes to support agents with collateral, lead gen, and digital campaigns
- How podcasting and storytelling help land agents grow their presence
- Why Mac got his real estate license—and what he learned from it
Whether you're a land broker, real estate marketer, or someone curious about how large brokerages operate behind the scenes, this episode offers practical insight and refreshing honesty.
Mac shares what’s working, what’s broken, and what every land professional should know about building a brand in the land business.
👉 Visit https://www.nationalland.com to learn more about National Land Realty
👉 Visit https://www.nationalland.com/blog/category/podcast/ to listen to Mac on the National Land Realty Podcast which is also found on Spotify and Apple Podcast and other places podcasts are available. IT REALLY IS GREAT!
👉 For more episodes, visit https://www.americanlandseller.com
