We've all heard the stereotypes about giving and donors: They're wealthy, they're old, and they're white. But what if those stereotypes are wrong? Perhaps it’s time to rethink what you thought about giving and donors, and start to understand who is actually giving and how you can reach out to in order to raise more money for your nonprofit.
In today’s episode, we are going to debunk some of the myths that you know about giving and donors with Tim Sarrantonio, Director of Corporate Brand, NeonOne. NeonOne provides nonprofits and social good organizations with unified tools and services they need to help fulfill their mission. The team works hard to help social good organizations raise more money and build sustainable, long-term growth with software, services, and resources.
Myths that Tim wants us to walk away from:
Tim’s highlights on individual giving
Favourite Quotes from Today’s Episode
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“And the best piece of actionable advice I can give a small shop is when you're designing something like an appeal, for instance, when you're writing your thank you notes or the emails that go out or thinking about when you are talking to somebody, ask yourself, am I looking at the person or am I looking at the transaction?”
“ But ultimately, all people are generous. There are just different ways that they're showing their generosity. ”
Neon One Individual Giving Report
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