Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions
Welcome to Small Nonprofit, the podcast designed for leaders, fundraisers, and advocates in the nonprofit sector who want to create real change. We provide small nonprofit organizations with strategies to enhance their fundraising campaigns, improve nonprofit governance, and implement ethical fundraising practices that resonate with today’s values-driven donors.
Hosted by an experienced nonprofit consultant, Maria Rio, this show delves into the unique challenges of nonprofit fundraising and community-centric fundraising, providing tools for donor engagement and major gifts fundraising.
👤 Who Should Listen?
This podcast is perfect for anyone involved in a small nonprofit seeking practical advice on fundraising strategy, nonprofit leadership, and board accountability. Whether you're looking for innovative fundraising ideas for nonprofit organizations or trying to create an impact measurement framework that demonstrates your organization’s value, Small Nonprofit is here to guide you.
🎤 Core Topics We Cover
Community-Centric Fundraising: Learn how ethical fundraising practices can strengthen donor relationships, enhance donor engagement, and align your organization with values-based major giving principles. We’ll help you shift from a donor-centric model to one that prioritizes the community.
Systemic Change and Governance: From participatory budgeting to nonprofit board of directors best practices, we explore how to navigate the nonprofit industrial complex and embrace structures that foster diversity in nonprofit leadership and board accountability.
Preventing Nonprofit Burnout: Tackle topics such as nonprofit burnout prevention and learn how to cultivate a healthy, anti-oppressive work culture that supports your team’s well-being.
Nonprofit Storytelling: Understand how to measure your nonprofit’s effectiveness through nonprofit impact measurement strategies and leverage nonprofit storytelling to create compelling narratives that attract donors.
📣 Engaging Conversations and Real-World Advice
In each episode, we bring you insights from experts in fundraising consulting, nonprofit grant writing, and capital campaign strategies. From interviews with fractional fundraisers and major gift officers to deep dives on fundraising tips and innovative fundraising ideas, we offer actionable advice that you can implement immediately to strengthen your organization’s impact.
💰 Learn How to Build a Sustainable Nonprofit
Every nonprofit leader faces the challenge of achieving financial sustainability. Our episodes address critical fundraising strategies for nonprofit organizations, providing insights on volunteer management, capacity building, and nonprofit marketing strategy. Gain access to tools that help you execute successful fundraising campaigns and build a foundation for long-term growth.
🤝 Join the Movement for Systemic Change
At The Small Nonprofit, we’re committed to transforming the nonprofit sector from the ground up. Our focus on systemic change and community-centric fundraising aligns with our mission to support nonprofits in creating equitable, sustainable communities. By addressing topics like values-based decision making and nonprofit transparency, we’re working to build a more ethical, inclusive sector.
❤️ Stay Connected
Subscribe to Small Nonprofit on Apple Podcasts, Spotify, YouTube, or your preferred podcast platform. Don’t miss an episode as we explore everything from fundraising tips to nonprofit social media strategy, and learn how you can become a stronger advocate for your organization’s mission.
Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions
everything you thought about your donors is wrong with Tim Sarrantonio
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We've all heard the stereotypes about giving and donors: They're wealthy, they're old, and they're white. But what if those stereotypes are wrong? Perhaps it’s time to rethink what you thought about giving and donors, and start to understand who is actually giving and how you can reach out to in order to raise more money for your nonprofit.
In today’s episode, we are going to debunk some of the myths that you know about giving and donors with Tim Sarrantonio, Director of Corporate Brand, NeonOne. NeonOne provides nonprofits and social good organizations with unified tools and services they need to help fulfill their mission. The team works hard to help social good organizations raise more money and build sustainable, long-term growth with software, services, and resources.
Myths that Tim wants us to walk away from:
- People with higher income are more generously. Regardless of your income level, most people on average give between 1.5% to 2% of their income. People who earn more are NOT more generous!
- Philanthropy is for white people. The Urban Institute has done some multi-year analyses and the Federal Reserve in the US has done this too, where black families in the United States are more likely to give higher percentages of their annual income to charity versus other demographics.
- Giving makes people uncomfortable. When somebody gives, the brain's dopamine centers activate at a higher rate than either receiving or entering into a more transactional relationship. It’s important to understand that people actually WANT to give.
Tim’s highlights on individual giving
- Showing gratitude: When creating a thank you note for your donors or designing an appeal, always focus on the person and not the transaction. You can highlight the generosity of the person instead of the amount of donation they gave. For example, instead of saying thank you for your generous gift - try thank you for being generous.
- When do people give: Neon One found that Thursday is the day of the week that donors are most likely to give online and during the early afternoon around 11:30.
- Geographic analysis: Neon One also reports that donors are more likely to give to organizations that serve their local community. Small shops should look into the geography and demographics of the people who live in their community.
Favourite Quotes from Today’s Episode
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“And the best piece of actionable advi
The Community-Centric Fundraising (CCF) Family Reunion is back! Register here to lock in your spot before they sell out.
Check out the What The Fundraising podcast here.
Visit https://www.gofurthertogether.ca/ to learn more.
- Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded!
- Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.