Why do those "big nonprofits" use those emotional, tear-jerking stories? Well, it's complicated and has a long history. But today, we are sharing a much better (and more ethical) way to inspire donors. We're debunking harmful fundraising and storytelling myths to give you the tools to tell dignifies stories that get results.
My guest is the brilliant Diana Farias Heinrich, the CEO of Habrá Marketing. Diana is passionate about helping nonprofits share their work in ways that empower both clients and donors. With certifications in DEI and as an Advocate for Survivors of Domestic Violence, she brings essential expertise to our sector. We talk about the long-term harm of those guilt-driven appeals, how to build trust with clients, and the transformative power of letting people share their stories on their own terms.
Key Episode Highlights:
Don’t forget to become a supporter of our show!
Watch this episode on Youtube: https://youtu.be/RKLqPgUfzgE
Links and Resources:
Why do those "big nonprofits" use those emotional, tear-jerking stories? Well, it's complicated and has a long history. But today, we are sharing a much better (and more ethical) way to inspire donors. We're debunking harmful fundraising and storytelling myths to give you the tools to tell dignifies stories that get results.
My guest is the brilliant Diana Farias Heinrich, the CEO of Habrá Marketing. Diana is passionate about helping nonprofits share their work in ways that empower both clients and donors. With certifications in DEI and as an Advocate for Survivors of Domestic Violence, she brings essential expertise to our sector. We talk about the long-term harm of those guilt-driven appeals, how to build trust with clients, and the transformative power of letting people share their stories on their own terms.
Key Episode Highlights:
Don’t forget to become a supporter of our show!
Watch this episode on Youtube: https://youtu.be/RKLqPgUfzgE
Links and Resources: