Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

Nonprofit Fundraising Strategy: Taking the 'Ick' Out of Fundraising Calls with Kel Haney

Further Together Episode 58

Is your nonprofit fundraising strategy working? In this episode of The Small Nonprofit Podcast, Maria speaks with Kel Haney, a fundraising coach and consultant, about transforming donor engagement through personalized and strategic phone calls. Kel introduces her "ditch the script" approach and her "five-minute fundraising ask" framework, which emphasizes authenticity, connection, and clear asks. Whether you’re a seasoned fundraiser or new to phone outreach, Kel’s insights will help you foster deeper relationships and make your calls more effective. 

Nonprofit Fundraising Strategy: Taking the 'Ick' Out of Fundraising Calls -- The Highlights:

  • Why scripts don’t work 
  • The power of vulnerability 
  • Five-minute fundraising ask framework 
  • Effective voicemail strategies 
  • Time management for fundraising calls 

Actionable Tips: 

Be prepared but flexible:Have talking points, but allow the conversation to flow naturally.
Personalize your approach:Reference past interactions or specific donor interests to build rapport.
➜ Practice active listening:Make donors feel heard by acknowledging their concerns and interests.
Follow up consistently:Whether via email or another call, keep the lines of communication open.
Make specific asks:Avoid vague language; be clear about the amount or action you’re requesting. 

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Coming Next Week: 

Join us next week as Caitlin McBride shares how small nonprofits can streamline operations, set boundaries, and build a culture of philanthropy to drive lasting impact without burning out. 

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