Understanding the Power of Public Relations and Earned Media Artwork

Beyond the Table Podcast

WOMEN BEYOND the table (WBTT) is a business network with a soul. Our podcast is for career-driven women and female business owners/entrepreneurs.The podcast features two monthly episodes showcasing women's stories of overcoming professional and personal challenges to succeed and forge a new path. Our conversations surround topics of interest such as: leadership, management, social capital, personal energy and wellness. Each one of our members brings a unique skill set to the table, and by pooling our knowledge, we help ourselves and others advance. Women Beyond the table is an inclusive community and safe space for empowered, trailblazing women to connect, share and acquire knowledge. We champion achievement and rising to the highest potential.

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Beyond the Table Podcast

Understanding the Power of Public Relations and Earned Media

February 20, 2025 • Tammy Cohen • Season 3 • Episode 48

0:00 | 35:44

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Women Beyond the Table is a community dedicated to accelerating personal growth, which leads to professional success. We are a network with a soul-combining business that combines health and wellness. We have created a diverse, non-judgmental, and non-competitive space for women to unite and leverage their social capital.

Hosts Tammy Cohen and Meg King welcome Andrea Pass, a successful public relations expert. They discuss the importance of public relations, the differences between earned and paid media, and how effective PR can drive business success. Andrea shares her journey into PR, the value of networking, and tips for conducting successful interviews. The conversation emphasizes the need for women to invest in their public relations efforts and the impact of community and support in achieving success.

Chapters
00:00 Welcome to Women Beyond the Table

02:18 Introducing Andrea Pass and Her Journey

06:29 Understanding Public Relations

11:21 The Difference Between Earned and Paid PR

17:05 The Value of PR in Business

22:53 Crafting Effective PR Pitches

26:14 Tips for Successful Interviews

28:42 Access Success Networking and Its Impact

Key Takeaways
Public relations is often misunderstood and is crucial for business success.

Earned media is more credible than paid media. PR professionals should know how to reach the right contacts.

Effective PR requires time and commitment to see results.

Successful pitches need to resonate with journalists and their audiences.

Sound Bites
"You never know what's going to resonate."

"You have to remember your goals."

"Don't hound reporters; it's a waste of time."

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