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In this episode of What One Thing, Smart Meetings’ VP and Content Director JT Long interviews Keith Alper, CEO and chairman of Creative Producers Group. Alper is a veteran of marketing, branding, business strategy and event production.

Alper shares his entrepreneurial journey, starting from childhood performances in his basement to launching his first business at 17 while working at Six Flags. 

He reflects on the influence of his early experiences in the entertainment industry and the customer-first mentality he was ingrained with from amusement parks and hospitality.

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Hosted by: JT Long

Edited and Produced by: Eming Piansay