Mobilizing Support for Ukrainian Refugees - A Conversation with Lesia Nünlist

SolPods Cassie Freyeisen sits down with Lesia Nünlist, co-founder of Zurich Helps Ukraine, a charitable organization focused on supporting refugees from Ukraine.  Lesia describes how she sprang into action just days after the start of the war to help collect basic necessities from people in Zurich and distribute them to Ukrainian refugees.  Leveraging social media and pop-up distribution locations in and around Zurich, Lesia has impacted over 6,000 Ukrainian refugees.  

For more information on Zurich Helps Ukraine visit: https://zurichhelpsukraine.ch/ or https://www.facebook.com/ZHhelpsUkraine/

Follow Zurich Helps Ukraine on:  Instagram: @zh_helps_ukraine and Telegram: 
https://t.me/zh_helps_ukraine

Learn about sustainable finance with the University of Zurich: https://www.csp.uzh.ch/en/executive-education-training/professionals/cas-in-sustainable-finance.html

Explore eco-friendly shops and restaurants in Zurich such as:
https://www.hellozurich.ch/en/location/zuercher-brockenhaus.html and
https://hiltl.ch/en/

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Transcript

Lucy 00:03

Welcome to SolPods Studio. We're not your average social network. We're a community of professionals, enthusiasts and students taking sustainability to the next level. Join us on our journey and get inspired by earth heroes just like you.

Cassie 00:19

Hello, everyone. Welcome back to another episode of SolPods Studio. I am joined today with a dear friend and past colleague, Lesia Nünlist.  Lesia is the co-founder of Zurich Helps Ukraine, a nonprofit organization based in Zurich, Switzerland, dedicated to supporting refugees who fled Ukraine.

Lesia and fellow volunteers have worked tirelessly this past year to help more than 6,000 refugees. We are so grateful for you Lesia and to hear your inspiring story, one of determination and compassion for others.

Lesia 00:49

Hi, Cassie. Thank you so much for having me. It's my pleasure, and I'm happy to be here.

Cassie  00:54

Thank you so much, Lesia.  For our first question today, can you tell us a bit about yourself, your background, and why you decided to launch Zurich Helps Ukraine in support of the Ukrainian refugees?

Lesia 01:05

So actually, I think I should start with saying that I'm Russian. I was born and raised in Russia, in Ural where there is actually a town called Pervouralsk. It's 3,000 kilometers from Moscow. So it's not central Russia. And 10 years ago I moved out from Russia. I was 21.  So, actually all my grown up life, like my profession outside of Russia, I've been living and studying in the U.S.  I done a master's degree in Germany, and then for the last eight years, I'm here in Switzerland, Zurich.

I remember that day when the war began.  It was 24th of February, and I felt completely, completely lost and broken because as a Russian, I really felt certain amount of guilt even though that I'm not in the country anymore.  I just had a strong urge to do something. So on 27th of February, three days later, I actually opened up a social media channel which was called Zurich Helps Ukraine, and that evolved into this nonprofit association, a registered association, that helped so many people and involved so many people as well.  At the point of the time, I really had no clue where it's going to lead me to, how it's going to be. It's just I really felt if there is something that I can do for one person, I would love to do that.  I think from, from the beginning, the motto of mine and then it also became the motto of the association is that, "You can't help everyone, but everyone can help someone."

Cassie 02:39

I absolutely love that motto from the very beginning, Lesia.  I was so inspired by you.  You know, just going right into action, thinking about how you can help support these people, and it was really admirable.  I know that you spent a lot of your free time outside of work hours to the organization.  Can you walk us through all of the different activities you're involved in leading?  How many volunteers were involved? And how did you really run the operation so effectively for Zurich Helps Ukraine?

Lesia 03:08

I think in the first six weeks, I got very little sleep and no free time or no off-time. So, I actually do have a full-time job. So it was very challenging to still do the full-time job and the charity, but I think it's the adrenaline that just kept going and kept me going.  

In the beginning, as I said, everything was and is based on social media.  I work in communications, and social media specifically, and I do believe that social media can be a very effective channel to reach out to a certain to amount of people when they need something.  I opened up a Telegram channel.  It's the Russian-based platform, Telegram, where a lot of Ukrainian people or Russian-speaking people are using it. Originally that channel was to coordinate and spread the message about what people people of Zurich can bring to a certain point of donations. Because we originally, we were sending humanitarian aid to Ukraine. I think we sent, there were a lot of people involved coming through, coming back, and a lot of politics kind of, but I think, originally, we sent around 30 tons of aid to Ukraine.  Then, because like you need to keep the transparency, it's not very straightforward where the aid is going, who's gonna be driving there.  There are so many things.  

I have noticed that actually refugees from Ukraine are fleeing from Ukraine, and the first ones are already in Zurich.  I remember it was beginning of March last year, and you start seeing these women, who fled the country with their two kids and the backpack.  Why backpack? Because you're literally fleeing from your home.  As I'm talking, I'm having the goosebumps.  You need to walk a lot.   You need to literally walk to cross the border of the countries, and you cannot take a lot. So basically, it's still kind of winter.  It's still cold. You're coming to a country where you have, you cannot use your money, you don't speak the language, and you have kids with you. So it's really the people who need something.

So we start organizing different pop-up locations where Zurich people, local people, could bring all kind of donations.  The people were asking, "what kind of donations do you need?" And I'm like, "Well, imagine if your wife, sister, or daughter was to flee the country with one backpack, what would you want her to have?" It's simple as it can be pads, it can be toothpaste, shampoos, underwear, socks. It's very, very simple things that were needed. 

So back then, I already had my year-long colleague from University of Zurich, a friend who is a Ukrainian and also a mother of two.  She actually decided to help me. So we are still together, two co-founders running this charity.  We just started doing all these different pop-ups where, as I said, people can for several days, people were bringing items, we would be sorting them out, and then, in one day, we were giving them away. So like I said, there are two co-founders, but nevertheless, I think it's very important to highlight that without volunteers, without people who are just coming to help us for free without expecting anything, the whole year would not have worked out. 

We kicked off with really, really spontaneous things.  I knew nothing about charity. I knew nothing about how to organize things. It was just being spontaneous and trying to make things work.  In the beginning, we had just local people coming and helping. We had hundreds of refugees coming to all different pop-ups. I remember I think the biggest pop-up that we had was next to Zurich Enge, and we had 692 people there.  That's also the situation where such a high number of people are coming, and we actually don't know if will have enough food, enough hygiene products, or enough clothes for them.  At some point, my colleague, Oksana, co-founder, she started doing an electronic sign-up because you need to maintain the level of people who can come and level of donations that we have, because sometimes the level of donations would not match the demand.  I remember once, we were partnering with a company called English First, actually their employees, it's not really the company that helped us, but rather the employees.  I remember that morning when people came through, and we didn't have a lot of donations that day.  I think they were left like 200 people on the street queuing on the street, massively.  Then I had to go and tell them, "Guys, I'm sorry, there is nothing else that we can give you."  Everything was gone.  You can imagine the frustration of these people that they were queuing for two hours. They were very upset, and there was nothing that I could have done. 

We started doing the electronic sign up, where we have the registration, the registration link with a bit of the data involved.  Of course, we have the disclaimer and GDPR because of the data protection.  That helped us to maintain the level of actually people coming through. We have a proper list of what we are doing now, or what we have been doing.  Now, you always can register.  We have a slot for registration, usually for like one hour, because on the channel, on social media channel that we have now we have more than 8,000 people.  You can imagine that we will never be able to give at the same time, enough help to more than 1,000 people. So our further donations, we were always limited to 300 people at once.  Then they were checking, for example, if you already received the help last month, probably you would be excluded from the donations this month because we wanted to increase the reach and help to as many people as as possible.

We were also doing special donation months.  For example, my colleagues, Oksana, she did last June, a special month for mothers-to-be.  As you can imagine, it's quite expensive, especially when you, I mean, they were getting some money here, but it's not enough to get everything what is needed.  Then what I was doing the same month, as I have my little animal with me living, I know how expensive it can be as well having an animal here in Switzerland.  I was always fascinated by the fact that people were fleeing with their animals. I've seen rabbits. I've seen turtles.  Of course, cats and dogs. So I had a special donation month exactly for people, or actually their animals.

I think, answering your questions on the activities, the main activities were communications on social media channel and then organizing all this donation and giveaways.  At the moment, we actually have a quite good group of volunteers. It's a group of 20 people. Normally at each giveaway, you would need at least 10 people because you always need to coordinate. You always need to help.  These volunteers have to speak either Ukrainian or Russian because in the end, English is not the language that every refugee can speak.  So our group of volunteers is mostly Russian speaking volunteers.  They are not getting anything.  We are giving them food, of course, like when we are doing the giveaway, it's like basically the whole day that we are spending in this activity, you need to get some food.

We also have some refugees who are volunteering for us. And actually, I have a very close friend of mine.  Well, she became a very close friend of mine, but she was originally a refugee who came to help and support us, and she is just an amazing human being. So for example, when the refugees are helping us out, what we also do, we also pay their transportation.  So, yeah, 20 people, giveaways, and communications.  If that answers your question.

Cassie 10:50

This is absolutely incredible, Lesia.  The amount of refugees that you're able to support over this past year. I mean, it's just, it's really mind boggling, and I think that you cannot even imagine as an outsider, you know, just how this really touches you.  The fact that you just went right into action, you know, getting all your volunteers, you know, into, into place. I mean, creating this resource for over 8,000 people.  You know, your online resource that you have.  I just think that's, that's amazing.  How would you say that you really reached out to the local community, the local Zurich community, to help support your efforts? I know you did a lot of the pop-up events. Were there other partners? Were there other organizations that you worked with to get these pop-ups going? How did you really reach out and collaborate across the Zurich community?

Lesia 11:47

So actually, it's funny because I would say that we have not reached out very actively. It was actually people, or some companies, reaching out to us and saying like, "Look, we can give you a location or we can provide you something."  Like that or, "We can send you 6,000 toothbrushes." That was also the thing. So I think in the beginning when the war just began, there were a lot of companies and people who want to be engaged.  I think at the moment, we were the only organization that was doing something because the government was overwhelmed. The government wasn't prepared to help. And then we were here.  We were super responsive. Everything was either on social media or personal phones or emails, and a lot of people get to reach out by themselves.  I'm very grateful that we were able to collaborate with them.  Also as a nonprofit, we are not getting any money.  We are not monetizing anything.  So it's like purely just the efforts of real people, and a few companies.

I think, in the beginning, when we were trying to reach out to the city, and as I said, the city was too overwhelmed.  Later on, I remember, already like September, October, the city wrote me and saying like, "Oh, by the way, we have this roundtable discussion on support on refuges, blah, blah, blah.  It's tomorrow at 2:00 pm.  Can you come? " And I'm like, "Well, sorry, I still have a full time job." I really cannot do that on such a short notice and talk about this when I still have the full time job. So I think, yeah, we did not reach out to anyone, but I'm really, really grateful that people were coming to us.  I would say that actually majority of people who came through to help, they were either Russian speaking or they were involved somehow connected with the Russian speaking community.  For example, the wife is Russian and the the guy is coming to help. Or those were the people who fled the war themselves like 20 or 30 years ago. Because later on, you were able to see that actually, the amount of help has reduced significantly like people who helped in March and April, they were like, well, why would we help in June or July?  So in the end, I would say that majority of people who were donating and supporting, it was the same crowd that stayed with us through the whole part, and there were a lot Russian people who were involved to help.

Cassie 14:04

I think that the ability, you know, your ability to rally these people and to get them to do something, it really does mean so much. I'm sure that all of the Ukrainians that you've helped, all of the families, I'm sure they're, you know, forever grateful for the work that you and the organization has done.  And Lesia, could you share maybe one of your proudest moments from this past year?  Was there a specific person or a specific family that Zurich Helps Ukraine really, you know, you helped them and this story stood out to you. I'm sure you've seen so many.  I'm sure so many people have touched your life, but is there one that you can maybe shed light on?

Lesia 14:46

Yeah. I think the number of people that went through my heart last year was really high.  I've seen the people.  I've seen their faces.  I've heard their stories. I've met them. I think there are two stories that really come to my head as we speak.  The first one, when we did the first give away.  It was 13th of March in Erlenbach.  It's a little, little village next to Zurich.  Before we were just gathering our items, like all the donations, and on one evening, a girl came.  Like a 20 to 25 year old girl.  She was apparently traveling in Iceland when the war began, and then she was not able to to come back to home to Ukraine. And then she had only her backpack and nothing else. She came, she was the first refugee I have seen myself.  It was already a late evening, I think eight o'clock, and it was dark, and she came and she looked so lost.  I looked at her eyes, and I just wanted to cry. I really, and normally I'm not the person who cries.  As a Russian, I don't cry.  Then I remember six months later, she wrote saying like, "Actually, well, you know, I do know Lesia.  I have seen her.  I know how she helps."  I was like, oh my God!  Because it was the first refugee I met.  I wrote about her because I have also my personal blog where I used to write about my thoughts and my emotions regarding the situation.  I wrote about her, and then six months later she came, and she shared her side, and that made me cry. 

Then the first actual giveaway in this Erlenbach, we had 300 people coming.  At first, I didn't know if people would be coming because like it was just the beginning of the whole situation or the whole migration.  Erlenbach is outside of Zurich.  So normally you like, you would not even go there.  Imagine as a refugee, you don't know the language, you don't know how to get there, and still, 300 people came. And as I said earlier, I don't cry.  But that day, like at some point, I had to run away.  I burst in tears because that's such an experience, and seeing all these people and at least feeling like, oh my God, at least this tiny little thing that I could help with.  That really works me up. 

And then there was also, besides that, I've been volunteering on the main station in Zurich where, in the beginning, a lot of refugees were coming.  Once again, they are spent a lot of hours in the train or in the buses or walking. So they also need some help here.  There was a family - mother, father and two kids. The way how the father escaped is because when the war began on the 24th of February, they just drove immediately. So that was the part where he, as the man, actually was lucky to get outside of the country, and I totally get it because, they have two kids, two and three years old.  We are still in contact with this family.  And I remember I walked them the whole day through the city, supported them with everything.  Later on, I actually invited them to my place for dinner.  It's also the connection, it's also the people connection that you really need. And we had a very nice dinner together, and we are still in contact.

And so I would say these three stories, they are still in my head outside of all these other people and faces and kids. It's just something that really has changed my life a lot, and it will never go away from my heart.

Cassie 18:19

I love hearing those stories. Thank you so much for sharing, and they are so heartfelt and you're bringing tears too. And I'm, like I said before, I'm sure that they are all just so grateful for you stepping in and for getting all the support for the people who really needed it most.  This leads me into my next question, Lesia.  What really influenced you to learn more about sustainability and really to incorporate it into your professional and personal life?  You know, what you've done today, or what you're doing today, it really does touch on sustainability in so many ways. So how would you say that your overarching knowledge, how did you really incorporate that into your life?

Lesia 19:01

That's a very good question. So I think back in the days, I was not thinking about sustainability at all. This term really didn't exist in Russia back in the days. But I always felt the urge to do something to help someone. So that all began with the animal support.  I had two rescue cats and one rescue dog.  I was always thinking, OK, you know, now I'm in Switzerland, in Zurich.  I earn my money.  I have a proper career, but then, does it help the world?  Like, is there anything that I can make better?  I mean, of course, I'm not gonna change the world completely, but I really feel like I felt the urge of doing something good.

So, I work in a bank, and I think in the bank, it's not very straightforward, or at least it was not very straightforward, what you can do better in order to be more sustainable.  And back in the days, like 2019, I was involved with the sustainable investment team in the previous company. And I had my interest there.  I was like, OK, so there, at least you can really work with passion and you can kind of combine what you, how you feel about the world with what you do. So that led me to reassessment of my career in general, and I decided actually, I need to gain more knowledge about sustainability.

As I said back in the days 2019, that that term was just raising.  Now, you can see it everywhere.  Everyone is talking about ESG, about commitments, blah, blah, blah. But back then, I think it wasn't there. So I wanted just to know more.  I wanted to learn more also how finance can be really sustainable, and I was lucky enough to find a course here at the University of Zurich, which was called Sustainable Finance. And my previous employer supported me in doing the course.  Then in 2020, also when the COVID started, I was lucky enough to do the course there. And I think that helped me, if not to shift completely my career, but at least take it from a different angle and see it from a different angle of things that I'm doing.

Cassie 21:07

That's amazing. So this was your certificate of Advanced Studies at the University of Zurich in Sustainable Finance, correct, Lesia?

Lesia 21:15

Yes, that's correct.

Cassie 21:17

And would you recommend this certification or something similar to others who are interested in sustainable finance?  Would you say that this would be a good course for those who are really kind of, let's say at the beginner stage of in sustainable finance, or should they be already practitioners in the field?

Lesia 21:32

I think in general nowadays you have so much information out there. So you don't even need the course.  You can do education yourself.  When I started, it was not the case, and it also helped me to get to know people.  That was actually the point where I met Oksana, my co-founder of the charity organization. So we started together, we did the workshops together, and I knew how reliable she was.  So I think that was cool. But nowadays, I think if you're a beginner, do that.  If you're already a practitioner, I don't think there's gonna be any value for you, specifically this course, but like I said, there's so much out there online, also remotely that yeah, you don't need to limit yourself only to one course.

Cassie 22:15

That's great.  Thank you, Lesia.  Are there any other resources you know, do you investigate any other free resources around sustainability education? For example, on edX or Coursera or any of the other online platforms?  Have you have you tried any of those?

Lesia 22:31

I haven't done more because, later on I was too busy with some personal things in my life and then the charity, which I think in the end, gave me way more knowledge and expertise than any online course.  So I had to learn it myself. But yeah, like you said, Coursera for sure, it's one of the good platforms.  There is also Cambridge's  Sustainable course, Oxford.  So basically every decent university nowadays has these courses. You just need to Google them, and then obviously the price.  But like I said, you don't need to pay super a lot. There are a lot of free resources out there.

Cassie 23:10

What I like what you mentioned, you know, doing one of these type of certificate courses, maybe in person, you will have that opportunity to network and to meet others and to maybe form new relationships with people like the one that you did with Oksana. So that's, I think that's a great idea and great inspiration.  Now, Lesia, I would love to ask you a personal question. I know that you love hanging out with your friends exploring Zurich. Can you, you share some of your go-to eco-friendly stores, maybe restaurants to check out in Zurich?

Lesia 32:41

So on the stores, actually, I'm not here a big help.  I order everything online. I hate shopping.  But there is a quite big thing in Zurich, which is called, "brockie" or "brockenhaus."  It's like a secondhand store, and it's everywhere. Like basically every village you're going to, you're going to find that. So that's the place to go. And as for the restaurants, I would always recommend going out to Hiltl, H-I-L-T-L.  So Hilda is the first vegetarian restaurant that was opened in Europe. I think it was the middle or end of 19th century.  They have like a huge restaurant which is everything plant based.  Or they have a very little thing. not too far away from Hiltl where, actually, Cassie, you and I actually used to go there quite often with you when you were living here in Zurich.  It's a mix between the flower shop and the restaurant. So it's like, it's beautiful, it's gorgeous with all this green flowers and things and then you can also eat out. So that would be my place to go. Yeah.

Cassie 24:43

Oh, how I miss Hiltl and their delicious baked goods!  I think they are gluten free too and, or you know, vegan desserts, but they are delicious!  Just like a little paradise with all those flowers in there and the delicious plant-based food. Definitely miss that restaurant and enjoying a good coffee with you in there, Lesia.  We know that you are one of the biggest animal advocates and supporters out there. Can you tell us a bit about your story and the great lengths that you went to in order to rescue Lumi from Russia?

Lesia 25:18

Yeah. So I always felt that as a child, I always wanted to have a dog, but my parents gave me a brother.  So I grew up, and I got myself a dog, finally.  But yeah, I always want to have an animal.  My first cat, I bought her and she was a fabulous, beautiful.  She is still, but she doesn't live with me.  A cat. I was young. But then as I grew older, I understood that you don't buy friends.  Animals are your friends, and you just don't buy your friends.  I do believe in adopt.

So there were two other cases where traveling to Greece, I ended up bringing two cats from Santorini.  One is still living with my neighbor and another is living with my ex-partner. So the cats are at his place.  Two years ago when the COVID was here in Zurich, when we were doing remote work, and I was already spending some money for the local charities in Russia that support animals because situation with animals in Russia or such countries, it's completely horrible. Like, it's awful.  I was supporting a few dogs.  I'm still supporting them. And there was this situation where, a shelter in Russia closed up, and they just kept all animals in cages outside.  So, imagine, first of all these poor animals were living in the cage of, I don't know, two meters long.  They would never go outside. They would sleep, they would pee, they would poo, they would eat at this place.  Then they just closed the shelter and left all these dogs outside in these cages, and it's minus 30 once again in Russia.  So a few volunteers, girls, of course, you will be surprised but or not be surprised, but most there are women doing that.  They drove in one day 100 kilometers and they opened up some cages, and they think they saved around 50 dogs, 5-0 out of 500.  Lumi was one of them. And back then me and my ex partner, I was like, "Look, it's the time to get the dog. We have stable careers.  We can do remote work. We can afford having another animal." And in Switzerland, it's quite cool.  You don't have stray animals.  You don't have stray dogs for sure, and you need to be in line, like you are literally queuing to get adoption, to have a dog to be adopted. And I was thinking if you're gonna do it from some different country, you literally save the animal. So we saw Lumi on Instagram after she was rescued. It took me 40 days to get all the paperwork done, her vaccination, the passport because she was still in Moscow.  I had to organize the flight. It wasn't also very straightforward.  Then we went by plane for 3 days. We got her, and now it's me and her, living our best lives.  She is the most beautiful animal. She's the kindest one, but she's just like so cuddly, and she has so much love in her eyes. So, yeah, you don't buy friends, you just, you know, you get them, you rescue them.

Cassie 28:23

She's beautiful, and her story is so sweet and it's just so nice that you were able to do that for her, and go to the great lengths that you went to.  So I'm sure she will be forever grateful to her pup mommy.  Lesia, in our last few minutes together, I wanted to touch upon the fact that the war is still sadly going on and for SolPods members in our community who would like to get involved and who would like to help support the Ukrainian refugees, what would be the best way that they could help or get involved?

Lesia 28:58

Well, I think a lot of people are trying to reach out to organizations like ICRC or other charity organizations like, ok, I'm going to donate you money, and please do something.  That works.  But I think there's always some of the things that you can do it yourself.  You can, you know, do a mentoring for a young refugee or help with the resumes, or the CVs and applications.  So just find what you're good at and what kind of knowledge you can share with the person, and I'm sure around you, I don't know how is the situation in the States, but in Europe you're going to find a lot of refugees  around here. And I would say not only Ukrainian refugees, right? It's not the only war that is happening. It's not only Ukraine and Russia.

So just find something that you're good at. and think how you can share this knowledge with someone who could benefit from that. And on another note, I would say that there are no bad nations, there are bad governments and politicians.  Also try not to spread the hate against other nations where the governments were involved in this war because I feel like there are a lot of people, also Russians who escaped the country, who had to go in prison, who were tortured or who cannot live their normal lives anymore. While there are broken hearts and broken families.  I think the key point is keep your heart open for everyone, regardless of the nation and nationalities.

Cassie 30:27

I love that.  Put your strengths to use where you have those, you know, great characteristics like you, Lesia.  You are so great at getting people together and you're so great at collaborating and ensuring that you're moving things forward. So use the strengths that you have to help support, whether it's Ukrainian refugees or other refugees or anything else that you're, you know, want to help support any other, you know, volunteer activities, use your strengths to help propel that. I like that, that advice. That's great. And my last question for you today, which we like to ask all of our Earth Heroes. If you had one sustainability superpower, what would it be?

Lesia 31:06

It's such a good question. Like so many ideas come to my head, and it's all about animals and peoples' rights and women's rights.  I think that there is something basic that everyone would need and that is the accessible water, clean water.  So if I were like, you know, take a liter of dirty, damaged water and make drinkable, that would be my superpower.

Cassie 31:31

That's great. I mean water is key, right?  And without clean drinking water, none of us would be alive today.  So I think that's an amazing superpower, and I love that one.  Lesia, thank you so much for being here today.  For stepping us through all the efforts that Zurich Helps Ukraine and what you have achieved and what you've done for the refugees.  Thank you for just being you and for always caring about others. We appreciate it so much and thank you for being here today.

Lesia 32:01

Thank you so much, Cassie, for having me. It was my pleasure sharing the story, and I hope it's it's been helpful for someone.

Cassie 32:07

I think it will be. Thank you again. Have a great day

Lucy  32:18

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